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ANALYSIS
Honda Motor Co. Ltd.
HISTORY
Soichiro Honda
1946, Honda Technical Research Institute
September 24, 1948 Honda Motor Company
First Honda car introduced in 1963
Eight-largest automobile manufacturer in the world.
MISSION STATEMENT
"Maintaining a global viewpoint, we are dedicated to
supplying products of the highest quality, yet at a
reasonable price for worldwide customer satisfaction."
BASIC PRINCIPLES
"Respect for the individual.
The Three Joys (buying, selling and creating)."
Global
Quality
Harmony
Mission
Joy
Youthfulness
CORE COMPETENCY
Gasoline Powered Engines
Manufacturing capabilities
Culture of innovation
R&D
Financial Resources
COMPETITIVE ADVANTAGE
Reliability
Fuel efficiency
Value
SWOT ANALYSIS
Strengths
Diversified product portfolio
Huge investments in R&D
Strong brand image
Motorcycle market share in Asia
Weaknesses
Product recalls
Weak position in Europe automotive market
Decreasing sales
SWOT ANALYSIS
Opportunities
Increasing fuel prices
Positive outlook for global motorcycle industry
Growing global demand for environmentally friendly vehicles
Growth through acquisitions
Threats
Intense competition
Decreasing fuel prices
Rising raw material prices
Natural disasters
Strong yen
REFERENCES
http://retailindustry.about.com /
http://www.quickmba.com/strategy/core-competencies /
https://hbr.org/1990/05/the-core-competence-of-the-corporation
http://www.opexcanada.com/learning/keytoprofits-corecompetencies.html
http://
cmap.bradercomm.net:8001/servlet/SBReadResourceServlet%3Frid%3D119
2567393958_1337706163_15017
http://www.ehow.com/list_5916489_competitive-advantages-honda.html
http://
www.ukessays.com/essays/business/the-competitive-advantage-of-honda-corp
oration-business-essay.php
http://www.differencebetween.com/difference-between-core-competencies-an
d-vs-competitive-advantage
/
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