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Summary
What do we offer?
Global coverage - we can run online studies in any country where the
internet penetration allows
Only market research dedicated panels, fully double opt-in recruitment and
multiple sources
Capabilities of combined methods (e.g. CATI-to-WEB) for achieving targets
difficult on pure online
Questionnaire translation and programming in any language requested
(including Asian and Slavonic languages)
24/7 survey hosting and monitoring
Full client control through our real time reporting tool
Capability of delivering interim data during the fieldwork
Delivery in any format requested (ASCII, SPSS, QAX, SAS, PPT reports)
Why
online?
SPEED
Fast programming and set-up for any questionnaire of maximum 15 minutes is
launched in
48 hours from materials receiving
Short fieldwork period, any average study is filled in 5 days from launching
Quick delivery, generally the delivery file is send with 24 hours from project
completion
Practically you can get final results for an average study in 8 days
COST
Significant lower costs than traditional research (offline, CATI)
Special price grid with significant discounts for long term partnerships
Special discounts for tracking studies and volume discounts for larger projects
SECURITY
Security features are offered by default on any research type, there is no extra
charge for
making your concepts secure, products, packages, ads or any other item you
wish to be
secured
100% fairness, no human subjectivism touch the results, you get practically in
5
touch
directly with your respondents answers
Panel products
Media Tests - TV Tests
Ad test: pre-testing of new TV advertising spots
Parallel testing of more Ad ideas and profiling each test
Testing spots up to 30 seconds
Possibility of testing one spot for each respondent or several spots randomized order
ID
Panel products
Media Tests - Radio Tests
Ad test: pre-testing of new radio advertising spots
Parallel testing of more radio spots ideas and profiling each test
Testing spots up to 2 minutes
Possibility of testing one spot for each respondent or several spots randomized order
ID
Program test: pre-test of new single radio program or new radio program schedule
Testing ID, promo and radio program layout
Sounds profiling
Possibility of inserting spots larger than 2 minutes for radio program testing
Panel products
Product/Package Testing
Panel products
Price Testing
Panel products
Brand Image/Awareness
Image/awareness evaluation of an existing brand,
and identifying of its weaknesses
Compare the client brand image with the competitors brands image
Identify key differences between targeted brand and competitors
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Panel products
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Non-panel products
Website Evaluation
Analyzes the strengths and weaknesses of the website with focus on content,
functionality,
design, navigation and efficiency
Specific Options
Web Brand Effect - evaluates the website's effect on the brand equity according
to brand image and awareness
Web Profiler - a detailed study of visitors according to duration of visit, general
internet usage, e-commerce behaviours, specific interests, detailed sociodemographics etc
Web Impact Call-back - personnel interviews with people, focused on specific
targets
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Non-panel products
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Securit
y
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Online
Panel
January 2014: 57,610 active panelists
Demographics:
Panel distribution Romania
Panel count 57610
Gender
Region
Income
HHld size
Male
51.20%
Moldova
22.61%
1 - 300 RON
4.94%
1 person
Female
48.80%
Muntenia
10.06%
4.51%
2 persons
24.26%
5.27%
4.94%
3 persons
37.64%
4 persons
5+
persons
26.40%
Banat
Age
-18
Transilvania 19.99%
18-24
25.20%
Oltenia
8.23%
25-34
31.30%
Dobrogea
4.33%
35-44
21.60%
45-54
9.90%
55-64
5.20%
10 5000 RON +
65+
0.60%
6.20%
Bucuresti
29.51%
3.42%
8.28%
8.62%
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Experience
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Case Study
1
Concept Test
Romania general population
Beer drinkers at least once a week
Age:18-65 y.o.
Sample size:500 completes
Incidence rate: 50%
Questionnaire length: 25 minutes 5
concepts to be tested
Study timing
Questionnaire development
1 w.d.
Programming
2 w.d.
Fieldwork
5 w.d.
DP
1 w.d.
Report
3 w.d.
TOTAL
12 w.d.
Study budget
Management
200
Questionnaire design
200
Programming
225
Panel cost
1000
DP
200
Report
1000
TOTAL
2,825
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Case Study
2
U&A
Romania general population
National Representative for urban
population
Age:18-65 y.o.
Sample size:1000 completes
Incidence rate: 70%
Questionnaire length: 20 minutes
Study timing
Questionnaire development
1 w.d.
Programming
2 w.d.
Fieldwork
5 w.d.
DP
1 w.d.
Report
3 w.d.
TOTAL
12 w.d.
Study budget
Management
175
Questionnaire development
300
Programming
200
Panel cost
DP
1700
175
Report
1200
TOTAL
3,750
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Case Study
3
Ad Test
Romania general population
Premium beer drinkers at least once a
week
Age:18-65 y.o.
Sample size:800 completes
Incidence rate: 25%
Questionnaire length: 20 minutes 2 TV
Ads included
Study timing
Questionnaire development
1 w.d.
Programming
2 w.d.
Fieldwork
8 w.d.
DP
1 w.d.
Report
3 w.d.
TOTAL
15 w.d.
Study budget
Management
175
Questionnaire development
150
Programming
250
Panel cost
2800
DP
175
Report
800
TOTAL
4,350
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Contact
Mihai Ionita
Managing Director
mihai_ionita@inovaction-research.com
rfq@inovaction-research.com
+40-31-7101369
+40-21-2017604
+40-769-667700
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