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OF KFC
GROUP|15202045-Siddharth Agarwalla
| 15202049-Sriman Pritiranjan Biswal |
15202060-Uma Shankar Mohanta |15202062-Verinder Singh Deol | 15202263-Reshu Jain1
About KFC
Founded as Kentucky Fried Chicken
byColonelHarland Sandersin 1952
KFC has been a brand and operating segment, termed
aconceptofYum! Brands since 1997 when that
company was of PepsiCoas Tricon Global Restaurants
Inc.
335 KFCs in India
18,875 outlets in 118 countries
KFC At ODISHA
KCF PAL HEIGHTS- 1 year 6 months
KFC SAHID NAGAR-7 months
KFC Cuttack -1 year 3 months
All these outlets come under one franchise: YUM
INDIA.
Interviewed: SUDEEPT TRIPATHY, Marketing Manager,
YUM INDIA(East circle).
Product Assortments
KFC menu consists of more than 30 products.
Deep Fried chicken.
Chicken nuggets.
Chicken Burger.
Veg Burger.
Rice bowl(Veg and Non Veg).
Core product in India: Zinger burger.
New product launch : Chizza
4
Why KFC ?
Parent Company while providing a
franchise expects that the franchisee
should expand and promote KFC
and its brand image.
Trust on Franchiser and Brand image
of KFC.
Huge demand for products.
Future expansion options.
KFCs Requirements
Multi Unit operations Experience.
Financial Qualifications.
Personal and financial reputation.
Motivation and commitment.
Cultural and brand fit
Growth Mindset.
Initial Investment:
2 crores (On Bhubaneswar )
Expenses
Working capital Expenses: Rs 2,00,000/month
Food Expenses : 35%(Approx.)
Labor (Depending upon Sales): 8%(B Grade Cities) 15%(A
Grade Cities)
Logistics & Distribution : 25-30%
Rental : 6-10% (Of sales in metro cities)
(6%-Semi- Urban cities; 10% - Metro cities)
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Promotion Strategies
Target customers: Youngsters.
Advertisements: TV, Print
media, Internet
Parent company pays for all
the advertisement cost.
Take survey and get 10% off on
next visit.
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Work force
Hiring of work force is done by the franchisee.
Training and orientation is done by the parent
company.
No. of employees depends upon the no. of
Transactions per hour .
(It should be 4 employees per 10 customer in an hour)
Work hours: 8 hours (9 am-6 pm).
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Standardization
All the products are standardized
The standards are set the parent company.
The standardizations include:
Furniture.
Color of the outlet (including the furniture).
Lighting.
Music & Television (have to pay 12000/year)
Menu
Serving procedure.
Billing procedure.
Product assortments.
13
Customer Feedback
Customer complaints are immediately dealt with.
Customer can lodge and inconvenience caused at the
outlet or the number provided.
Company responds within 12 hours either by call or
mail.
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THANK YOU
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