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3-Year Action Plan To

Promote Entrepreneurship

GROUP - D
Debapriya Kundu
Rituparna Ghosh
Simili Misra
Rabi Ranjan Sen

INTRODUCTION
Current complex socio-economic-political scenario makes entrepreneurship as
one of the main drivers of economic growth and competitiveness.
Effect of entrepreneurship is unanimously recognized on economic growth but
it largely depends on individual achievement and there is no written by-law on
how best to promote it.
To Foster entrepreneurship among young students it requires developing
practical and targeted strategies, based on industry conditions as per the
region.
As the in-charge of Entrepreneurship Development Cell of our college we
have laid down a 3- year action plan for creating budding entrepreneurs.

FIRST YEAR ACTION PLAN


12 9 Months

Enhancing the communication and inter-personal skills of the


students
Conduct communication skill enhancement sessions
Conduct personality development sessions
Conduct
mock
presentations
for
students
presenting
their
entrepreneurship ideas
Identification of budding entrepreneurs

8 5 Months

Live Interactive session with Industry Entrepreneurs


Invite entrepreneurs from Industry starting from entry level to
established level
Enrich students with real life experience and entrepreneurship survival
mechanism
Explore areas with Industry and students on the possible
entrepreneurship ideas

4 1 Months

Identification of Potential Entrepreneurs


Conduct entrepreneurship awareness session
Hold interactive sessions with the students for various kinds of business
ventures
Create awareness among the students regarding viability of financing

SECOND YEAR ACTION PLAN


12 7Months

Interaction with Industrial community


Arranging students visit across various Industries for
experiencing production process.
Students in their visit will interact with senior management,
HR, Finance and admin to understand the company
operations
Face to Face interaction with company execs to boost
personality and confidence

6 1 Months

Coordinating with some Self Help Group (SHG) for


practical Exposure
Formation of Self Help Groups with common alignment
and goal
Acquaint students with SHG activities and provide Hands
on experience
Conducting detailed year long schedule of excursions in
places with history for SHG expansions

THIRD YEAR ACTION PLAN


12 7Months

Presentation
of
business
plans by the students
Assess the acquaintance with
Entrepreneurship

foundation

concepts
Students will be required to
come up with original business
plans and defend it in front of

6 1 Months

expert panel
Tone

and

enhance

innovative
presentation

their

thinking,
as

managerial skills

well

as

Field Work
Students will be required to
impart the gathered knowledge in
real life field works
Students will be assigned with
activities like
Door to Door selling
Managing
overall
and
Financial Matters in SHG
Conducting Market research
etc

PROPOSED SYLLABUS FOR


ENTREPRENEURSHIP
Unit I : Introduction to Entrepreneurship
DEVELOPEMENT
Definition Entrepreneur and Entrepreneurship
Roles and Challenges of Entrepreneurship

Concept and roles of MSMEs in Indian Economy


Indias Industrial Policy and Economic development
Financing for MSMEs- sources of Finance and basic concept of
venture capital
Introduction to Real Estate Entrepreneurship.
Enterprise Production System; relevant factors for facilities
location, layout and design; PPC in small firm; material & inventory
management
Fundamentals of accounting, book keeping, income statement,
balance sheet, cost accounting, capital budgeting, tax planning.
Marketing challenge and opportunities, Marketing planning,
segmentation,
pricing,
distribution
channel,
International
marketing, consumer protection act.
Introduction to Family Business Management, role, responsibility
and right, shareholders, causes of pitfalls, improving family
business performance.
Technology upgradation and application in SMEs, harnessing
technology for SMEs; Concept of Quality and Total Quality
Management, basic concept of outsourcing.
Case Study-Identification of business opportunities, creativity and
problem solving. Structure of a business plan, Business Plan
Presentations.