WELCOME

PREPARED FOR:
A.T.M. JAKARIA KHAN , LECTURER, IBA, DU
COURSE INSTRUCTOR, MANAGEMENT
INFORMATION SYSTEMS

PREPARED BY:
1. MOHAMMAD MUSHFIQUR RAHMAN KHAN,
Roll-10, MBA 53 E
2. MD. MAHMUDUL HASAN,
Roll- 1, MBA 53 D

CASE: UPS COMPETES GLOBALLY

WITH INFORMATION TECHNOLOGY

CASE SUMMARY
United Parcel Service started its journey in 1907 with two
bicycles and a land phone.
Currently worlds largest package delivery company.
Operates in 220 countries and territories.
Gained competitive advantage by investing in and efficiently
using IT.
Customer friendly websites and apps for handhelds.

 Introduced barcoded labeling in delivery service for automated

tracking of the packages.
Have two data centers and a very robust network system
connecting customer care centers all around the world all around
the world.
Automated routing for drivers by specialized software.
Use of handheld computer called Delivery Information
Acquisition Device (DIAD) for efficient pick up and delivery of
packages.

TAKING A LEAP
Web based Post Sales Order Management System for global
service orders.

Extending business by introducing:

critical parts delivery (Pratt & Whitney).
supply chain solutions for other companies like medical
and pharmaceutical companies (Medtronic Inc.)

RECENT DATA
Worldwide web address: www.ups.com (2015 Peak Day Page
Views: 51.6 million).
2015 revenue: $58.2 billion.
ORION platform (for On-Road Integrated Optimization and
Navigation), launched in 2013 to give drivers the best routes to
follow.
Introduction of DIAD V in 2012 with GPS tracking and satellite
based connectivity.
The UPS Store: 4,889; UPS Customer Centers: 1,003; Authorized
outlets: 10,443; UPS Drop Boxes: 38,300; UPS Access Point
locations: more than 19,000.
103,122 package cars, vans, tractors, motorcycles, including 6,430
alternative-fuel vehicles , UPS jet aircraft: 237, Chartered aircraft:
305.

SOLUTION TO CASE QUESTIONS

1. What are the inputs, processing, and the outputs of the
UPSs package tracking system?

Input

package data, customer order & signature, pickup, delivery and

timecard data.
Device: DIADS, customer service PCs

Storage of data in central data centers and organizing as

information ready to be retrieved using Internet
Processin Reorganizing packages as per delivery data in service centers and
feeding info in delivery DIADS

Output

Updated package information available on the web. Easy tracking

by customers,
Choosing best route of delivery enabling the tightest schedule,
saving time and fuel.

2. What technologies are used by UPS? How are these technologies related to
UPSs business strategy?
Technologies used by UPS are:

Central data centers and web-based networking.

Barcoded Tracking.

Handheld Delivery Information Acquisition Device (DIAD)

On-Road Integrated Optimization and Navigation (ORION) PLATFORM for routing.

Web based Post Sales Order Management System for global service orders.

Serving Business strategies by:

Providing best service in the lowest price.

Achieving customer satisfaction.

3. What strategic business objectives do UPSs Information

Systems address?

Increasing cost savings and safety

Delivering packages at the shortest possible time
Increasing company revenue by introducing new products and
business models
Updating customers in real time, progress of their packages
Streamlining companies operations
Building a Global delivery network

4. What would happen if UPSs Information System were

not available?
Inefficient delivery of packages
Delayed communication with customer about package progress
Limited business model to generate income
Un-streamlined operations
Staff demotivation

THANK YOU