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ú u  
 (u) is a broad category of applications and
technologies for gathering, storing, analyzing, and providing access to
data to help enterprise users make better business decisions.

ú ‡n a 1958 article, ‡  researcher Hans Peter Luhn.

Defined ‡ntelligence as„


ú ‡n 1989 Howard Dresner proposed ‡ as a term to describe:

 u!processes monitor and analyze business
transaction processes to ensure that they are optimized to meet the
business goals of the organization.

] These goals may be :

] p ô That affect daily business operations,

  ô That involve shortôterm programs such as marketing
] j 
 that entail longôterm objectives like increasing
revenues and reducing costs.

] ost importantly, a kind of predictive analytics which helps to 


    . Thus usiness
intelligence is proving to be very beneficial in D
To date, most u processes have 
re and "   , i.e#

This is achieved by extracting transaction data, and

integrating it in a data warehouse for processing by
‡ performance management applications.

‡ applications convert the integrated, but raw,

warehouse data into actionable business

usiness users employ their business expertise to

evaluate the actionable business information
produced thus creating business knowledge. This
knowledge can be used for various Enterprise needs
] $$
`amba `uice has more than 700 stores, more than 500 of which are
companyôowned and operated.

] California±based `amba `uice provides realôfruit smoothies, meals, and

] `amba `uice²a leading provider of healthy, onôtheôgo food and beverages²
viewed the economic slowdown as an opportunity to assess its operations and
improve efficiencies. The company decided to invest in integrated technology
tools that would help its stores run more efficiently and streamline
communication. Therefore, `amba `uice signed a icrosoft® Enterprise Client
Access License Suite agreement, saving 50 percent in software costs, and
deployed products such as icrosoft Office SharePoint® Server 2007 and
icrosoft Office PerformancePoint® Server 2007.

#   %

ú u  j 
`amba `uice needed to streamline its processes and provide enhanced
communication capabilities to help store and regional managers be more efficient,
thus boosting profitability.

 &  u   

Store managers also struggled to find the time to manually update their
stores¶ profitôandôloss and other key information that their district and
regional managers needed. Store managers had to spend at least one to two
hours each week gathering and typing in data that `amba `uice wanted for
business intelligence and analysis purposes.

Gathering business intelligence on a corporate level²about everything

from a particular smoothie flavor¶s popularity to regional sales trends²
was made more difficult because of the mix of companyôowned and
franchise stores.
The company signed a icrosoft® Enterprise Client Access License Suite
agreement and deployed products such as icrosoft Office SharePoint® Server
2007 for improved workflow processes and communication.

 '  $&!


`amba `uice introduced a dashboard on `ambaNet that shows store managers their
status with regard to key performance indicators (KP‡s).

Each homepage shows a snapshot of the metrics that are most important to `amba
`uice and that we use to evaluate a manager¶s performance,´. ³At any given time,
store managers can view the health of their stores. They¶ll also know that their
district and regional managers, along with company executives, all are looking at
the same information, which makes it much easier for a district manager to have a
productive conversation with a store manager about targeting the right goals.´
Now that the company has greater access to its business analytics, it
can make smarter decisions on everything from managing shifts to
handling promotions.

Compiling and distributing accurate, upôtoôdate information through

integrated icrosoft environment gives everyone, including individual
store managers, useful, trustworthy status information that will help
district managers hold store managers accountable and will help `amba
`uice take steps that ensure greater overall profitability

‡mproved business intelligence
Reduced costs
‡ncreased sales
Greater employee productivity
] p (
 „ p

 # or
p (' , is an approach to quickly answer multiôdimensional
analytical queries. OLAP is part of the broader category of business

] (
„ The simplest definition of (
 is "the science of
analysis". A simple and practical definition, however, would be how
an entity (i.e., business) arrives at an optimal or realistic decision
based on existing data.

]   „ is the process of extracting patterns

from data. Data mining is becoming an increasingly important tool
to transform this data into information.
 is the process of comparing one's
business processes and performance metrics to industry bests and/or
best practices from other industries. Dimensions typically measured
are quality, time, and cost. ‡mprovements from learning mean doing
things better, faster, and cheaper.

: Predictive analytics encompasses a variety of
techniques from statistics, data mining and game theory that analyze
current and historical facts to make predictions about future events.

 often aims to support better business decisionô
making. Thus a ‡ system can be called a decision support system


] Although there could be many factors that could affect the implementation
process of a ‡ system,

] Following are the critical success factors for business intelligence


] usinessôdriven methodology & project management

] Clear vision & planning
] Committed management support & sponsorship
] Data management & quality
] apping solutions to user requirements
] Performance considerations of the ‡ system
] Robust & expandable framework
]   pu 

]A 2009 Gartner paper predicted these developments in the
business intelligence market. i.e. Due to lack of information,
processes, and tools, through 2012, more than 35 percent of the
top 5,000 global companies will regularly fail to make insightful
decisions about significant changes in their business and markets.
] y 2012, business units will control at least 40 percent of the
total budget for business intelligence.
] y 2010, 20 per cent of organizations will have an industryô
specific analytic application delivered via software as a service as
a standard component of their usiness ‡ntelligence portfolio.
] Collaborative decision making will emerge as a new product
category that combines social software with business intelligence
platform capabilities.