JOLLIBEE FOODS CORPORATION

COMPANY HISTORY

1975 - Founded by
Tony Tan Caktiong
1978 -Incorporated
as 100% Filipinoowned Company

1986 - Opened
International
Stores
1989 - Sales hit
Php 1.3 Billion
marks

1993 - Listed in
Philippine Stocks
Exchange
1994 Acquired 80% of
Greenwich
1996 Sole franchisee of
Deli France in Phil
2000 Acquired Chowking

2004 - Established
Jollibee Foundation
(CSR); Inaugurates its
commissary in Laguna

2011 54% stakes in

Burger King & sole
franchisee in Phil

2014 - No. of Stores:

Philippines = 839
Abroad = 700
2005 Acquired Red Ribbon
2010 Acquired 70% of
Mang Inasal

JOLLIBEE FOODS CORPORATION

10-YR GEOGRAPHICAL SEGMENT REVENUE

HUMAN RESOURCES:
TRAINING AND DEVELOPMENT

JOLLIBEE FOODS CORPORATION

10-YR REVENUE PER BUSINESS SEGMENT

HUMAN RESOURCES:
TRAINING AND DEVELOPMENT

JOLLIBEE FOODS CORPORATION

NO. OF STORES JOLLIBEE VS. MCDONALDS

Mc
HUMAN
RESOURCES:
Jollibee Group
Donalds
Year
TRAINING
2004
7567AND DEVELOPMENT
1185
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

7692
7822
7938
8255
8488
8424
8865
9454
9918
10345

1429
1527
1639
1804
1882
2316
2472
2627
2764
2913

JOLLIBEE FOODS CORPORATION

PRICE COMPARISON JOLLIBEE VS. MCDONALDS

HUMAN RESOURCES:
TRAINING AND DEVELOPMENT

JOLLIBEE FOODS CORPORATION

SWOT ANALYSIS

STRENGTH
> Competitive price
> Accessibility of
stores
> Financial Stability
> Brand Ambassador
> COO will be the
new
> CEO
Advertisement
and
brand name
> Collaboration w.
coke
> Clean environment
&
play space for kids
> Professional
training
for employees
> Competitive price

OPPORTUNITI
HUMAN
RESOURCES:
WEAKNESS
THREATS
ES
TRAINING AND DEVELOPMENT
> Weak
Advertisement
> Slow Service
> Unhealthy Food
Menu

> Weak Product

Development
> Mgt. of
franchise/
venture
> Unhealthy Food
Menu

> Worsening
traffic
> Increasing no.
Of
OFW
> Increasing GDP

>
Internationalizatio
n
> Growing Out
Market
> Changing
Customer
Habits

> Growing no. of

competitors
> Healthconscious
consumers
> Increasing brand
awareness
> Health-conscious
Consumers
> Increasing
competition: local
&
international
> Company
fluctuation
impact
on imports

JOLLIBEE FOODS CORPORATION

BUSINESS MODEL
HUMAN RESOURCES:
TRAINING AND DEVELOPMENT

Operations of
QSRs
Food
Manufacture
Contributed 38%
to total GP for 10
yearsFOOD &

SERVICE

FRANCHIS
ING
Franchising of
Jollibee Group
QSR store
concepts
Contributed 61%
to total GP for 10
years

Leases store
sites to
independent
franchisees
Contributed 1%
to total GP for 10
years

LEASING

JOLLIBEE FOODS CORPORATION

ORGANIZATION - CORPORATE
HUMAN RESOURCES:
JOLLIBEE
TRAINING AND DEVELOPMENT
FOODS
CORP.

Corporate
Audit
Philippine
Operations

Internatio
nal
Operations

Corporate
Functions

Corporate
Services

Finance

Network Dev.

Jollibee

China

Legal

Quality Mgt.

Chowking

North America

Human Resource

Information Mgt.

Greenwich

Vietnam

R&D

Supply Chain

Red Ribbon

South East and

Middle East Asia

Global Real Estate

Mang Inasal

Corp. Affairs

Burger King

MANAGEMENT PRINCIPLES ON ORGANIZING

Shared
Services
Finance & Accounting
Services
HR Services
Support Services
Logistics Pinnacle
Digital Services

Commissar
y

Jollibee
Group
Foundatio
n

JOLLIBEE FOODS CORPORATION

ORGANIZATION STORE OPERATIONS

JOLLIBEE

MCDONALDS
GENERAL
MANAGER

JWS, MANAGING
DIRECTOR

RESTAURANT
MANAGER
ASSISTANT
RESTAURANT
MANAGER

CREW
MANAGEMENT PRINCIPLES ON ORGANIZING

RESTAURAN
T MANAGER
1ST ASSISTANT
MANAGER

SHIFT
SHIFT
RUNNING
MANAGER

2ND
ASSISTANT
ASSISTANT
MANAGER

FLOOR
MANAGER
STAFF
TRAINING
TRAINING
CREW
CREW
MEMBERS

JOLLIBEE FOODS CORPORATION

ORGANIZATION COMPENSATION, BENEFITS &

CULTURE
COMPENSA
TION &
BENEFITS

Minimum Wage
Free Meal
Free Uniform
(for
Managers only)

Minimum Wage
Free Meal

TRAINING

CULTURE

New - 2 weeks

New 3 to 4 days
Hamburger
University - for
managers/
corporate

Family-oriented
work environment
Integrity,
humility,
fun

Open
Communication
Employee Welfare
Training &
Leadership

JOLLIBEE FOODS CORPORATION

RECOMMENDATION

Improve training of store personnel on customer service

Improve employee satisfaction

Back-up Plan to support operations during employee turn-over

Tap government programs for temporary employment of students

(special program for the employment of student)

MANAGEMENT PRINCIPLES ON ORGANIZING