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What is R & D?
Research and Development (R&D is a general term for activities in
connection with corporate or governmental innovation.
R&D is a component of Innovation and is situated at the front end of the
Innovation lifecycle.
There are two primary models, with an R&D department being either
staffed by engineers and tasked with directly developing new products, or
staffed with industrial scientists and tasked with applied research in
scientific or technological fields which may facilitate future product
development.
R & D in Pharmaceuticals
Research basic experimental research
Identification of possible chemical compounds
Theoretical mechanisms
Development exploitation of discoveries
Mainly private sector
Proof of concept i.e. patents
Safety testing of drugs
Delivery mechanism i.e. how to administer a drug
R & D in Business
Crucial to survival
Fast changing environment
Continuous technology change
Competition
Changing consumer preferences
R&D Continuum
low
Product tangibility
high
Survival Triangle
The company delivers consumers with a succession of presents
great software in fabulous hardware in beautiful packaging
ensuring optimum quality at desired functionality keeping costprice balance.
Pharmaceuticals
15
Aerospace
Automotive
Chemicals
Food
1.5
General manufacturing
Computers
12
Bibliography
https://data.gov.in/keywords/rd-expenditure
http://www.csir.res.in/
http://auto.economictimes.indiatimes.com/autologue/union-budget-2016-wha
t-s-in-it-for-the-manufacturing-industry/1371
http://www.iaea.org/inis/collection/NCLCollectionStore/_Public/41/069/4
1069996.pdf