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Global supply chain of coca cola

About Supply chain
A supply chain is a system of organizations, people,
technology, activities, information and resources involved
in moving a product or service from supplier to customer.

Background Info of Company

The global drink

Quick Facts
Established: 1886
Ranking: own 4 of the world's top 5
nonalcoholic sparkling beverage brands
Operational reach: 200+ countries
Consumer servings (per day): 1.5 billion
Beverage variety: more than 2,800 products

Name and Logo

The name was suggested by John
Pembertons book keeper, Frank
Robinson who was an excellent
writer. It was he who scripted Coca
Cola into the flowing letters that
have continued as the famous logo
till today

The Brands in


Coca-Cola in Bangladesh

Supply Chain Network of Coca-Cola Company in


Commitment 2020 goals are

* Energy Conservation/Climate Change:
Reduce the overall
carbon footprint of our business operations by 15 percent
by 2020, as compared to our 2007 baseline.
* Water Stewardship:
Establish a water-sustainable operation in
which we minimize our water use and have a water-neutral
impact on the local communities in which we operate, by
safely returning the amount of water equivalent to what we
use in our beverages and their production to these local

* Sustainable Packaging/Recycling:
Reduce the impact of our
packaging; maximize our use of renewable, reusable, and
recyclable resources; and recover the equivalent of 100
percent of our packaging.
* Product Portfolio/Well-Being:
Provide refreshing beverages
for every lifestyle and occasion, while helping consumers
make informed beverage choices.

* Diverse and Inclusive Culture:
Create a culture where
diversity is valued, every employee is a respected
member of the team, and our workforce is a
reflection of the communities in which we operate.
Calling The Coca-Cola Company (TCCC) a "local
business on a global scale," Chairman and CEO
Neville Isdell yesterday explained how we are
integrating corporate social responsibility (CSR)
into our core strategies and processes.

Our paper presents a framework called the
CSR Deliberation Matrix for the structuring
of CSR issue identification, stakeholder
dialogues, indicator selection and reporting,
with an overarching goal to achieve an
appropriate balance between sensitivity to
individual situations and the benefits of
generic indicators applicable to a large
spectrum of reporting contexts.

(1)define the full spectrum of sustainability
concerns and of relevant stakeholder dialogue
(2) mobilize a relevant data bank which provides
a profile of candidate CSR indicators;
(3) obtain a parsimonious selection of indicators in
a site-level CSR reporting process through a
stakeholder dialogue; and
(4) obtain a representative diversity of indicators
at the interface of site-level and higher-level CSR
reporting contexts.

Warehousing and storage

Coca-Cola has their 4 own warehouses in all over the
Chittagong (nasirabad )

Coca-Cola has use different types of vehicles as there
transportation support.
150 cases of van
250 cases of van
Track (big/middle)
Cycle rickshaw

Most of the time Coca-Cola use their own vehicles
but during the pick season they hire vehicle from third party.
Truck is used for dealing big order. A truck can hold 1000-2200 cases.
Rickshaw is used for dealing with small order .mainly distributor s use rickshaw to reach the small
They also follow Coca-Cola standard in there transportation by giving training to the vehicle
driver and product handler.
How many outlets are in there left?
How many outlets in right?
When to go left outlet?
When to go right out let?
When should he take more turn?
How to minimize the fuel efficiency?
Coca-Cola makes a root plan during delivering product by the use of the transportation to become more
efficient and effective to minimize the cost

Distribution process in divided into several systems.
Primary system
from plant to distributor
Secondary system distributor to retailer or outlets
Coca-Cola distributors are classified in several categories.
Distributor who order:
30000 50000 cases are in class A
20000 30000 cases are in class B
Below 20000 cases are in class C
5000, 2000 cases are in class D

For class A coke provide some extra favor. Ex: auditing
In Bangladesh there are 144 distributors of Coca-Cola.
70% of them are taking coke product on credit.
Coca-Cola trying to make the payment as CASH and
CARRY system which is difficult in Bangladesh because
most of the distributors are financially weak.
Generally distributors get 4% commission up to their purchase
Retailer gets 7%-9% commission based on their order and
sales. In some special cases retailer get up to14% commission
on their sales.

Major Difficulties
To remove any kind of uncertainty Coca-Cola always use
contingency plan
Coca-Cola always took 10-20% buffer stock
In Bangladesh Coca-Cola is suffering a problem of power
Coca-Cola can only reached 70% of 100%customer
because of the problem in the distribution after closing of
TABANI BEVERAGE . They are trying to negotiate with
the government to divide their distribution zone.

Social Activities
In Bangladesh as well as India pure water is very much
Coca-Cola doing business with that pure water. They are
taking 100% water from the surface of the world so they
want to give it back to world.
they would like to introduce water harvesting plant in this
year in Bangladesh in Dhaka as well as comilla.
They choose 78 schools in comilla and 30 schools in
Dhaka city to supply rain water.

Coca-Cola is now the worlds famous brand. For reaching
this top position Coca-Cola has to go through a long way.
It is not become number one overnight. They are thinking
about their customers; so that coca colas customers are
also take care of Coca-Cola. For keeping the highest
position coca cola does not compromise with quality.
Company spends lot of time and huge money for assuring
quality. Now Coca-Cola can claim that they provide
quality products.

Last but not the least

Go for the way
you like most.

Thank You