COMMUNICATION

PLAN
Tenaya Watson
AET/560
April 18, 2016
Dr. Gregory Dlabach

National Education Association

(NEA)
Incorporating a change leader to help manage
communication about organizational change for NEA
NEA Professionalism
According to the National Education Associations article
NEA's Vision, Mission, and Values (2016), educational
professionals are referred to as needing ongoing expertise
and judgment of education and maintain the highest
training standards critical for student success (para. 9).

Change: Mandatory NEA Staff Development

for Ongoing Training Sessions

NEA administrators
demand staff development
and training for educators
in public schools
Training Photo Retrieved
from
www.palmbeachschools.o
rg

How to Launch the

Communication Plan
NEA incorporates a successful communication plan by
incorporating the following:
Consistent open communication
Provide visual trainings
Encourage feedback
Access for employees hybrid trainings: In-person and/or online

4 Phases of the Communication

Planand Cynthia Ingols in Chapter 9:
Authors Tupper F. Cawsey, Gene Deszca,
Action Planning and Implementation: An Action-Oriented Toolkit, 2e.
(2011), reference the following 4 phases of a communication plan: (pg. 319)
Prechange approval
Creating the need for change
Midstream change and milestone communication
Confirming/celebrating the change success

Phase 1: Prechange Approval

Establishing top management

through the communication plan
(Cawsey, T. F., et. al., 2011, Chapter
9: Action Planning and
Implementation: An ActionOriented Toolkit, 2e., pg. 320)

Management Photo
Retrieved from
www.busyworker.wordpress.c
om

Phase 2: Creating the Need for

Change
Need for change
Rationale
Reassure educators
Clear expectations
Clarify steps needed for mandatory trainings
(Cawsey, T. F., et. al., 2011, Chapter 9: Action Planning and
Implementation: An Action-Oriented Toolkit, 2e., pg. 320)

Phase 3: Midstream Change and

Milestone Communication
Inform
Gather feedback
Challenge
Clarify
(Cawsey, T. F., et. al., 2011, Chapter 9:
Action Planning and Implementation: An
Action-Oriented Toolkit, 2e., pg. 320)

Midstream Photo
Retrieved from
www.clippings.me

Phase 4: Confirming/Celebrating
the Change Success
Celebrate change for NEA
Prepare for the ongoing trainings
Change Photo
Retrieved from
www.hrphotos.com

(Cawsey, T. F., et. al., 2011, Chapter 9:

Action Planning and Implementation: An
Action-Oriented Toolkit, 2e., pg. 320)

Technology Needed to
Accomplish the Communication
Plan:
Visual slides
Computers in the classroom
Communication via email

How to Test
Effectiveness of
the
Communication
Plan:

Needs Assessment gathers additional

information for administrators and/or educators

Needs Assessment Photo Retrieved

from www.kggs.com

Measuring the impact of managements

response to the organizational change:
According to Learning Team Cs PowerPoint presentation Organizational
Change Process (2016), the following components would help measure
NEAs administrator's response to mandatory trainings: (Slide 10)
Job performance
Surveys
Collaboration

How to generate ongoing feedback for

continuous improvement:
Formal Assessments
Informal Assessments

Feedback Photo Retrieved

from www.shawacademy.org

Ways to address negative responses or

communications about mandatory staff trainings:
According to Leadership Freaks website article Seven Positive Responses to
Negative Feedback (2013), the following ways are referenced to address
negative responses:
Offer solutions
Be happy
Give time to educators
Be transparent

How can a communication plan affect

organizational change for NEA?
Encourage positive and open communication between administrators
and/or educators

Communication Photo Retrieved

from www.pic2fly.com

References
Cawsey, T. F., Deszca, G., and Cynthia Ingols. (2011). Chapter 9: Action Planning and
Implementation: An Action-Oriented Toolkit, 2e. ISBN: 9781412982856. Copyright
Sage Publications. pgs. 299-342
Change Photo Retrieved from www.hrphotos.com
Communication Photo Retrieved from www.pic2fly.com
Feedback Photo Retrieved from www.shawacademy.org
LeadershipFreak. (2013). Seven Positive Responses to Negative Feedback. Retrieved
from https://leadershipfreak.wordpress.com/2013/11/13/seven-positive-responses-tonegative-feedback/
Learning Team C. (2016). PowerPoint presentation Organizational Change Process.
Slides 1-20

References

Management Photo Retrieved from www.busyworker.wordpress.com

Midstream Photo Retrieved from www.clippings.me
National Education Association. (2016). NEA's Vision, Mission, and Values. Retrieved
from http://www.nea.org/home/19583.htm
Needs Assessment Photo Retrieved from www.kggs.com
Training Photo Retrieved from www.palmbeachschools.org