Practice makes perfect

28 June 2007
Nottingham Trent University

Online application systems

How they can dramatically improve
your recruitment process
Duncan Macintyre, Director Sales & Marketing
GTI Online Solutions

Scope
The case for this technology
what users say
What an up-to-date system should do
Future trends
Questions

The case for online

recruitment systems

Now the common currency for graduate applications

in the UK almost all leading graduate recruiters have
and use such systems

20 out of the top 20 financial services employers

8 out of the top 10 accountancy firms
10 out of the top 10 retailers
5 out of the top 10 construction employers
10 out of the top 10 law firms
10 out of the top 10 IT firms
9 out of the top 10 engineering employers

In the UK grads now see this as the norm .

So why are employers

using these systems?

Focus

I am able to fast-track the

whole process,I typically
receive 1,000 applications by
the closing date. After using
the screening tools,I can
promptly and politely reject the
95% who do not meet our
criteria and focus my attention
and time on the 5% most
suitable.
Carolyn Wileman
Head of Recruitment,
Spectrum Strategy Consultants

A good online system allows

you to sift, sort and screen
against your selection criteria
automatically
Rejects are handled sensitively
Focus can be given to winning
the hearts and minds of the
right candidates
Do not see an online system
as an opportunity to hide
behind the technology. It frees
you up to focus on winning
hearts and minds

Beating the competition

Competition for the best candidates is
intense, we have reduced our time to hire
by as much as 70%. This maintains a
critical edge for the most talented.
Neil Shaw, Recruiter, Arup

Weve just smashed our record of

someone applying, coming to an
assessment centre and then being
offered the job: three days. Before (the
system), the quickest would have been
four weeks and the longest could have
taken six months.
Tracy Ross, Graduate Recruitment,
Rolls Royce Plc

Delay risks loosing the

best candidates
Your competitors will be
using this technology
Todays generation of
graduates expect speedy
response
Data at your fingertips
Keep one steps ahead of
the business

Cost saving
I used to employ temporary
administration staff for 30
weeks of the year, now its just
for six weeks, and thats
despite my department getting
smaller.
Tracy Ross, Graduate Recruitment,
Rolls Royce Plc

Proven to reduce cost per hire

No need for temporary staff
System cost has fallen
meaning that affordable for
most employers
Management information
enables better tracking of
recruitment effectiveness
More efficient recruitment =
increased business
competitiveness

Value add
Our system has allowed us to free up
recruiters to focus on more valuable
areas such as work with the line and
universities rather than just sifting
through emails and paper.
Graduate Recruitment Manager
EMEA region, Citi

Getting rid of the admin and paper work

has enriched my and my teams careers.

We are now able to focus on positioning
our firm winning hearts and minds and
getting our strategy right an altogether
more rewarding experience.
Graduate Recruitment Manager
Dresdner Kleinwort

Getting them to apply

is just half the story
Working with the line
Working with the
universities
Winning the battle for
talent
A good system =
happy recruiters

Rigour

There has been a dramatic

change in our processes, we
are now far more objective and
consistent across the UK, our
entire approach has changed
for the better. Much improved
management reporting and
evaluation of our activities.
Keith Dugdale, Head of Recruiting,
KPMG UK

A computer has no
agenda
Full audit trail
Consistent processes
Management information
Protection against legal
challenge

Technology

Using our integrated SMS text

notification service has increased
interview/ assessment centre attendance
levels to approaching 100%.
Andy Hutchinson, Recruitment Manager,
National Air Traffic Services

Our front end online numeracy test

means that all candidates that get

through to recruiter screening have our
minimum numeracy competency thereby
making our recruitment process vastly
more efficient.

VP Global Campus Recruiting,

Credit Suisse

A good system leverages the

latest technology for recruiter
benefit
All process from interviewing
to testing can be centrally
controlled
Your in-house IT department
do not have to worry about the
latest trends in the market
A good supplier will become a
long-term partner and advisor
in your processes

What an up-to-date system should do?

Fit seamlessly with your corporate recruitment website its your

system and your data
Be intuitive and easily used
If you want to recruit graduates/school leavers then use a system
designed for this purpose
Collect all the information that you require for the selection process
Allow candidates to track their progress & have a positive
experience
Simple and powerful search and sift tools
Interview scheduling
Easy to use, dynamic management reporting
Not be noticed by you!
Pay for itself in the first quarter

Easy to use recruiter homepage with dynamic

fast search and reports

Future (current) trends

Multi-lingual
On-boarding networks
Bulletin boards
SMS
g5 management reporting
Event management
Agency/job board integration
Every employer receiving over 250 applications
a year using a system by 2010

Questions
duncan.macintyre@gtios.com
01491 828938
07875 091525