A PRESENTATION

ON
BLACKBERRY MOBILES

SUBMITTED TO

SUNEET WALIA

SUBMITTED BY

NAMRATA DIWAN

INTRODUCTION

The BlackBerry is a line of wireless handheld devices

and services designed and marketed by Research In
Motion Limited (RIM) operating as BlackBerry. The first
BlackBerry device, an email pager, was released in 1999;
the most recent BlackBerry devices, the Z10 and Q10,
were announced on January 30, 2013. The user interface
varies by model; most feature a physical QWERTY
keyboard, while newer generations have relied on a
multi-touch screen and virtual keyboard.

BRAND VALUE OF BLACKBERRY

BlackBerry has lost a staggering 39 per cent of its

brand value, according to Interbrands calculations,
and it has fallen to No. 93 on the global list of the
100 most valuable brands, from No. 56.
Its smartphone rivals have been on the opposite
trajectory: Apples brand value has jumped 129 per
cent, the report says, and Samsung is up 40 per
cent.

OBJECTIVES

To study customer attitude towards Blackberry

mobiles.
To know influencing factor to buy blackberry
mobiles.
To know the satisfaction level of Blackberry
mobiles.
To know about the marketing share of Blackberry

RESEARCH AND METHODOLOGY

STAGE ONE
The project study started with collection of Primary and Secondary Data. The
sources for the secondary data are as follows:
Data Sources
News Papers
Magazines
Internet
Press articles.
I visited Blackberry store, which is located In Sagar M.P . I Also Met Some Of The
Marketing Executives Who Helped Me Getting The Required Information.
Primary data:
I have prepared a questionnaire for the general public asking about the marketing
strategy of Blackberry, in that particular questionnaire I have asked some question
give in finding and analysis section

LIMITATIONS

The research project has been completed with ease

and comfortably. No particular limitation or
shortcoming was realized during the analysis.
Also, due to time constraints, enough justice could
not be done to the project.

SUGGESTION AND RECOMMENDATION

Products should be enriched with offers in order to

capture the market.
Location has to be improved, so that the working
atmosphere, sales can be enhanced.
More number of branches has to be opened to
improve sales.
Attracting offers should be given to attract more
profits.

CONCLUSION

The Team Leadership workshop provided an

engaging environment for Blackberry leaders to
gain essential knowledge about teams, develop
capability in sharing knowledge and resources, and
apply practical frameworks to typical issues facing
a customer driven organization.