GYANODYA AT ADITYA

BIRLA GROUP
By:
BASSAMMA
TEJASWINI
SWATI K.V
MADHU PRASAD
RAJAN

SUMMARY
The Aditya Birla Group is an Indian Multinational
corporation. The group is driven by a
performance, ethics based on value creation for
its multiple stake holders. A US$8.3 billion
conglomerate with a market capitalization of
US$12 billion.A value based,caring corporate
citizen, the Aditya Birla Group believes in the
trusteeship concept of management.

Gyanodaya
Gynanodaya is the ABG groups institute of
management learning center in Navi Mumbai, is
one such effort in spreading the light of
knowledge by sharpening the groups competitive
edge.

Learning At Gyanodaya
At Gyanodaya learning happens in two ways
1)G-learning which takes place at Gyanodaya.
2)E-learning where learning is just a click away.
Training programme are classified as:- tier programme-need
analysis at different levels in the group and in different
functions like O/S leadership, emerging leadership and young
leaders etc
1. Functional Programme- to develop skills in sales and
marketing, supply chain, manufacturing and finance.
2. Role- specific programmes aimed at developing skills for
specific assignment such as unit heads, function and
department heads.
3. Competency-based programmes which focus on building
individual skills and enhancing personal and team
effectiveness.
4. Business-focused programmes, out reach programmes

The Gyanodaya Scorecard:The customer rating reflects the total of the learners
experience, including the content of the programme the
faculty and services at Gyanodaya.
The Gnanodaya Virtual Campus:A chat-based virtual class gives the learner an
opportunity to interact with experts and share
experience with colleagues while online database. The
virtual campus offers 136 courses
Group management trainee scheme:The programme focuses on sharpening already fine skills
by taking the trainees through a systematic process of
learning and development. GMTS get the opportunity to
experience the practical aspects of the organization
diverse businesses. At each stage of training a mentor is
assigned to GMT the mentor has to interact with the GMT
on regular basis. Mentor act as a friend, guide and
supports and guide for overall development of trainee.

Assumption
Training

center situated in
navi Mumbai is assumed to be
the only training center
globally.

PROBLEM IDENTIFCATION
The

company being a conglomerate one,

the challenge is to identify skills and
competencies required for each SBU.
To get competition advantage developing
and adapting new success modules and
training them requires lot of expertise.
Employers need to continuously perform
learn
Key challenges that the group is facing
that is They take learning to the
learner

Strengths:
Global

in vision and rooted in Indian values.

Creates value for its multiple stakeholders.
Excellent workforce belonging to 20 different
nations.
It offers distinctive customer solutions.
Gyanodaya:
High quality learning.
Multi-tier, Functional, Competency, Business,
Role-specific and outreach programmes caters
to different skill development.
E-learning through learning to the learner: GVC
High learner satisfaction.
Group Management Trainee(GMT).

Weakness:
Its

difficult to impart training

through only one training center and
it also increases the training cost.

Participant

may choose a different

topic for learning, which may
deviate his work contribution.

E-learning

may be difficult to some

employees.

Opportunities:
Global

market leader in viscose staple fibre and

the fourth largest producer of carbon black,
insulators and aluminium and copper smelter,
eleventh largest producer of cement.

Welfare

lives.

driven initiatives are taken to improve

New

models for success are identified and are

adopted to keep a step ahead in competition.

Customer

satisfaction of (3.73/4).

E-learning

completion ratio 64%

Threats:
Training

only at Mumbai may

be cumbersome.

Time

and cost of training

becomes expensive.

What are the finer

points of the Gyanodaya
scheme?

Company

has different type of courses

for different management levels.

Company

has various tie-ups with top

institutes like IIM, international
consultants and practicing managers

Gyanodaya

has started e-learning

program GVC ensures employees are
upgraded regularly

Gyanodaya

score card evaluation

system helps to improve program
effectiveness

What are the suggestions

that you want to give to
this company for improving
its training function?

The company can focus on elearning more by including

more courses

The

company can make elearning offline mobile app.

Improve

the relations with

institutes and professionals
from globe (Hire world class
professionals )

The only training

center cannot carter to
the global needs of
employees spread
across the several
countries. Suggest
alternatives?

Company

can de-centralize its

training centre to various
location.

The

company in order to gain

global competitive advantage
can on board diverse trainers.

Some

courses for mid-level

and lower level employees can
be done at office itself.