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  • 7.1 Market Structure

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    Hariprapan Sharma
    19 просмотров26 страниц
    Competition is the primary aim / goal of businesses: to maximize profits. There are four types of market structure: pure / perfect competition, oligopolistic competition, and nonprice competition. Oligopolists act independently by lowering prices soon after the first seller announces the cut.

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    Competition is the primary aim / goal of businesses: to maximize profits. There are four types of market structure: pure / perfect competition, oligopolistic competition, and nonprice competition. Oligopolists act independently by lowering prices soon after the first seller announces the cut.

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    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    19 просмотров26 страниц

    7.1 Market Structure

    Загружено:

    Hariprapan Sharma
    Competition is the primary aim / goal of businesses: to maximize profits. There are four types of market structure: pure / perfect competition, oligopolistic competition, and nonprice competition. Oligopolists act independently by lowering prices soon after the first seller announces the cut.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 26

    Warm Up

    List your favorite brand for the following:


    1. Jeans
    2. Shampoo
    3. Shoes
    Explain why you like these particular
    brands?

    Chapter7

    Competition,Market
    Structures,andtheRoleof
    Government

    12.2.8theroleofprofitastheincentivetotheentrepreneursinamarketeconomy

    MarketStructures

    Whatistheprimaryaim/goalofbusinesses?
    Tomaximizeprofits
    Whatiscompetition?
    Strivingagainstotherstoreachan
    objective

    4TypesofMarketStructure
    1. Pure/PerfectCompetition

    Largenumberofbuyersandsellers
    Identicalproduct
    Wellinformedbuyersandsellers

    MoreCompetition

    LessCompetition

    Pure/PerfecctCompetition
    Manybuyer/sellers+

    QuickTime and a
    TIFF (Uncompressed) decompressor
    are needed to see this picture.

    IdenticalProducts

    MonopolisticCompetition
    Meetsallconditionofperfectcompetitionexceptfor
    identicalproducts.
    Productdifferentiation

    Monopolisticcompetitorsusenonpricecompetition
    Advertising,giveaways,orotherpromotions

    MoreCompetition

    LessCompetition

    MonopolisticCompetition

    Gap

    Levis

    Lucky

    Sameaspurecompetitionexceptforproductdifferentiation

    MonopolisticCompetition

    Aretheseshampoos/conditionersdifferent?
    Pantene$14.50
    FredericFekkai$54

    MonopolisticCompetition

    Arethesemascarasdifferent?
    Maybelline
    Sisley
    $4
    $43

    Oligopoly
    Afewverylargesellersdominatetheindustry
    Oligopolistsactindependentlybyloweringprices
    soonafterthefirstsellerannouncesthecut
    Collusion:formallyagreetosetprices
    Engageinpricewars

    MoreCompetition

    LessCompetition

    Oligopoly

    Ipod

    Zune

    Oligopoly

    Fewproducerscontrolsupplyandprice

    CocaColaClassic

    Coca-Cola classic
    Sprite
    Dasani
    Barq's
    Dannon
    Nestea
    Rockstar
    Evian

    Fanta
    Fresca
    Minute Maid
    Mr. Pibb
    Powerade
    Seagrams Ginger Ale &
    Mixers
    TAB

    Pepsico

    Aquafina
    Pepsi
    Mountain Dew
    Sierra Mist
    Sobe
    Lipton Brisk Tea

    MUG Root Beer


    Slice
    Gatorade
    Dole Juice
    Tropicana

    Cadbury Schweppes

    7 Up
    Canada Dry
    Clamato
    Dr Pepper
    Hawaiian
    Punch
    Mott's
    Orangina
    Snapple

    Toyota
    Toyota
    Scion
    Lexus

    Chrysler
    Chrysler
    Jeep
    Dodge

    GeneralMotors

    Chevrolet
    Buick
    Pontiac
    GMC
    Saturn
    Hummer
    SAAB
    Cadillac

    Monopoly
    Onlyonesellerofaparticularproduct
    Fewmonopolies

    Monopoly

    Onesellerdominatesthemarketwithnoclose
    substitutes

    MoreCompetition

    LessCompetition

    Monopoly
    NaturalMonopoly
    efficientproductionby
    asinglesupplier

    Monopoly
    GeographicMonopoly
    smalltown

    Monopoly
    1. Technological
    Monopoly - new
    invention

    Patent: exclusive
    right for 17 years

    Segway

    Monopoly
    1. Technological
    Monopoly - new
    invention

    Copyright: lifetime
    + 50 years

    ThistelecastiscopyrightedbytheNFLfortheprivateuseofouraudience.Any
    otheruseofthistelecastorofanypictures,descriptions,oraccountsofthegame
    withouttheNFLsconsent,isprohibited.

    Monopoly
    1. Government
    Monopoly government owned
    businesses

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