AUDIENCE

QUESTIONAIRE
A2 MEDIA

What gender are you?

Gender
This question showed us which
gender was more dominate in our
questionnaire. In an over all of 20
participants, 14 were female and 6
were male.

30%

70%

Male: 6

Female: 14

How old are you?

This question showed what age
group would be answering the
questionnaire, and allowed me
see which audience appeals
which music genre.
In

total there were:

(2)12 year olds (female)
(2) 16 year old (female)
(1) 15 year old (female)
(7) 18 year old (4 female, 3 male)
(1) 22 year old (female)
(3) 20 year old (female)
(1) 30 year old (male)
(1) 29 year old (male)
(1) 17 year old (male)

Age

7%
12%

19%

62%

10 to 15

16 to 19

20 to 25

25+

What is your preferred music genre?

In this question we
gave a 2 choice
option, this helped
us differentiate
between which
gender liked which
genre of music. By
doing this, we were
able to understand
which target
audience we would
have to appeal to for
each genre.

Chart Title
14
12
10
8
6
4
2
0

12

5
3

5
0

5
0

Girls

Boys

6
1

What type of music video do you

prefer?
This question helped us to
understand which was the
preferred type of music video.
This would help us in deciding
what type of music video we
would decide to shoot. This
information also told us which
gender of audience preferred
which type of music video, and
their age bracket.

Type of Music video

14%

50%

21%

7%

7%

Narrative
Performance
Concept
Parody
Mixture: Narrative &
Performance
Other

How do you download your music?

12

This question told us how

our preferred target
audience downloads their
music, thus helping us
identify which platform
would be better suited to
sell our product on.

10
8
6
4
2
0
iTunes

Google Play
Girls

Soundcloud
Boys

Other

Whats your preferred device?

This question was also a 2 choice

question. The participants were given
a choice of 2, to decide which was
the preferred device. This helped us
understand how our target audiences
would receive and consume our
product, this also assisted in identify
which device was more favourable to
our decided target audience, thus
helping us to discover the easiest
way of connecting with them.

Preferred Device
14
12
10
8
6
4
2
0

Mobile

TV

Laptop
Female

iPad/Tablet
Male

Other

Whats your favourite social

networking site?

By using this question,

were able to identify which
social networking site was
most popular with which
audience. This also told us
which sites to target and
which one would be best to
promote our product on

5
5
4.5

4
3.5

3
2.5

2
1.5

1
0.5
0

Facebook
0

Bebo

Twitter
Males

Instagram
0

Female

Tumblr

How do you watch music videos?

This question was one of the most

important questions, as it told us how
our target audience prefers to watch
music videos, and what sites they use to
access music videos. Since our target
audience is 15+ females, this
information tells us that most 15+
females, watch music videos on sites
such as YouTube and Vimeo.

14
12

12
10
8
6
4
2
0

Vimeo

Dailymotion
Female

1
Youtube
Male

Liveleak
0