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INTRODUCTION TO NFC
Short Distance Technology
Based on RFID technology
Magnetic Field Induction
Two-way communication

INTRODUCTION TO NFC

NFC

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AND NOW IN HOTELS!!!

BEFORE & AFTER

P R E V I O U S LY U S E D
METHODS

CURRENT & FUTURE

METHODS

ALOFT HARLEM
Aleksandra Truglio
Director of Sales and Marketing | Aloft Harlem

http://
www.youtube.com/watch?v=7iCSAs
m7DGs

SWOT-OPPORTUNITIES

NFC INTEGRATION
Hotel PMS System

Central Control System

NFC Enabled Mobile Device

SWOT-STRENGTHS/OPPORTUNITIES
Empowers the client
Convenient & Simple
Capitalize on innovation
First to market
Improve service offering

SWOT-WEAKNESSES/THREATS
Cost of implementation
Adoption
Unstable technical standards
Security
Troubleshooting

Dependency on mobile carriers

Relaying on a single lock vendor
Credit card companies

Alternatives

QR (Quick Response) code

VS
NFC (Near Field Communication)

RFID

Difference

Barcode

$0.5/1 unit.

Price

$0.005/1 unit.

More than 216 . High capacity

Storage capacity

27 .
Low capacity(about 20 letter)

Radio frequency.

How to use

Visible light(infrared ray)

Possible.(by using satellite or

mobile radio communication
network)

Information
understanding
in real time

Impossible.

Long distance.

Distance with
reader

Close distance.

Read + write.

Read/write
capacity

Only read.

Virtually none. Once up and

running, the system is
completely automated.

Human Capital

Large requirements. Laborers

must scan each tags.

High.

Durability

Low.

High.

Security

Low.

Alternatives

Advantage of NFC
1. Two-way data communication
2. Security level is high due to encoding system

3. High recognition speed, and low recognition erro

Alternatives

QR code

NFC

No it will not!!
Do you think QR code can replace NFC,
or NFC can replace QR code?

Each of them has own features and strengths.

So they are not substitutes, but complementary goods of themselves.

Cost and Requirements

NFC to Bluetooth
connections
Micro payments
Daily activities( vending
machines, copy center)
NFC chip card payments
Visa requirements

Kiosk
Example
kiosk NFC (VT0
25)
$960 and up/
per kiosk
NFC tags
$0.2 /$1.60 per tag

Costs
Units

Item

Cost per Unit

Total Cost

500 Rooms

RFID Signature

$200

$100,000

$130

$1,170

Lock
9

Hand Held NFC POS

Terminal M3000

Self Service Kiosk

$25,000

$75,000

NFC Developer kit

$18.95

$37.90

500

Brand logo NFC

$1.13

$565

Stickers
Total Implementation Cost of NFC $ 109,272.90

N
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