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Presented by:
Dhanukrishan Srikanthan


United Motors Lanka PLC, one of the oldest

automobile companies in Sri Lanka has
been in existence for over 66 years, UML,
which is quoted on the stock exchange, has
been ranked among the top 50 companies
in Sri Lanka over the last few years as well
as being ranked among the top 100 most
respected entities in country. Recently the
company was also ranked among the
Business Today top 25 companies in Sri


To be the best company in Sri Lanka

through diversification whilst maintaining
the leadership position in the transport

To delight and make lifelong relationships with our
N by providing high quality products, services

and transport solutions using state-of-the-art technology

and developing a team of people who are committed to
excellence with the highest level of integrity through a
corporate culture that encourages participative
management to create a socially responsible corporate
entity, whilst ensuring optimum returns to shareholders.

Our customer and our business
Our people are the most valuable
Our style of management will
encourage employee involvement
and a positive work attitude
Our principals / suppliers are
essential to our business

The brands marketed by the group through sole distributorships

include Mitsubishi passenger and Fuso commercial vehicles from
Japan, TVS two and three wheelers from India, Perodua compact
cars from Malaysia, JMC commercial vehicles, DFSK Mini trucks and
Zotye compact SUVs from China, Yokohama tyres from Japan, JK
tyres and Mak lubricants from India and Valvoline lubricants and
Eagle One car care products from USA.

Mitsubishi Motors Corporationis a

er headquartered inMinato,
In 2011 Mitsubishi Motors was the
sixth biggest Japanese automaker
and the sixteenth biggest worldwide
by production.

Perodua mainly produces
minicars andsuperminisand does
not have models in the same
market segments as Proton.
They do not design or engineer
their main components, such as
engine and transmission, in house.

Jiangling Motors Corporation Limited

abbreviated JMC is a Chinese automobile
The company has operated a
commercial vehicle joint venture with
Ford Motor Company since 1997.

Dongfeng Motor Corporation is

a Chinese state-owned
automobile manufacturer
headquartered in Wuhan, China.

Zotye Auto (officially Zotye

International Automobile Trading Co.,
Ltd.) is a privately owned Chinese
automobile manufacturer based in
Yongkang, Zhejiang, China.

MG is a British automotive marquee

registered by the defunct MG Car
Company Limited, a British sports car
manufacturer begun in the 1920s as a
sales promotion sideline within W R
Morris's Oxford city retail sales and
service business by the business's
manager, Cecil Kimber

Brilliance Auto Group (officially

HuaChen Group Auto Holding Co., Ltd.) is
a Chinese automobile manufacturer
headquartered in Shenyang, Liaoning,
Its products include automobiles,
microvans, and automotive components.

TVS Motor Company is also the 2nd largest

exporter in India with exports to over 60
TVS Motor Company Ltd (TVS Motor),
member of the TVS Group, is the largest
company of the group in terms of size and
turnover, with more than 2.8 crore customers
riding a TVS bike.

Simoniz USA, Inc. is an American

manufacturer of automobile and
janitorial cleaning products.
. The original Simoniz Company was
founded in 1910, making it the oldest
car care brand in the United States.

Valvoline Instant Oil Change is a

company which provides preventative
maintenance services for many
different types of automobiles.
These services include oil changes,
antifreeze changes, differential fluid
changes, batteries, belts, fuel system
cleaning service, lights, wipers and
transmission fluid changes.

The Yokohama Rubber Company is a tire

company based in Tokyo, Japan.
The company founded and started in 1917
in a joint venture between Yokohama Cable
Manufacturing and B.F. Goodrich.

According to Philip Kotler, Marketing Management is the process of
planning and executing the conception, pricing and promotion and
distribution of goods, services and ideas to create exchanges with target
groups that satisfy customer and organizational objectives.

Objectives of Marketing Management

Creating New Customers.
Satisfying the Needs of Customers.
Enhancing the Profitability of Business.
Raising the standards of living People.
Determining the Marketing Mix.

Marketing At United Motors PLC

Paper Advertisement
Online/Digital Marketing
Online Promotion
Road Side Billboards:

Paper Advertisement

Online/Digital Marketing

Online Promotion

The art of planning and directing overall military
operations and movements in a war or battle.

Business Strategy In Automobile Industry

The automotive industry is facing new and pressing challenges.

Globalization, individualizations, digitalization and increasing competition are
pressing the face of the industry.
In addition, increasing safety requirements and voluntary environmental
commitments by the automotive industry have also contributed to the changes
Only those companies that find new ways to create value will prosper in the

SWOT Analysis

w Strategies at United Motors

Multi Brand
After Sale
Digital Marketing
Training & Development
Environmental Concern

Business communication is the sharing of information
between people within and outside the organization that is
performed for the commercial benefit of the organization. It
can also be defined as relaying of information within a
business by its people.

Business Communication done at United Motors PLC:

Face-to-face interview

The Group suffered a setback during the

financial year under review as a result of their
inability to cater to the demand for our
products as some manufacturers focused their
attention on new development.
As a result of these supply constraints, the
company was unable to capitalize on the
market potential.

The Group revenue was Rs. 10.5 Bn

which was a decline of 4.5% compared to
the previous year.
Net profit after tax was Rs. 1.26 Bn for
the year under review and was a decline
of 21.5% compared to the previous year.

The year under review brought with it new

challenges as well as new opportunities to
the UML group.
Despite a challenging year, the Group
recorded profits of Rs. 1.26 Bn in the
financial year under review which, although
a drop from the Rs. 1.6 billion profit recorded
in 2013/14, still denotes an expansion in key
business areas under challenging
circumstances, can be considered as a
satisfactory achievement.

The department of a business or organization that deals
with the hiring, administration, and training of staff.

Recruitment is the process of
searching for prospective
employees and encouraging them
to apply for jobs in an

Recruitment is the process that helps in taking decision

whether the applicants are suitable for the fill the vacancy
or not.
The efficient process of recruitment may be helpful to
describea) What resources you want?
b) What resources are available?
c) Where and how can they be found?


Determine the present and future requirements of
the organization.
Increase the pool of job candidates at minimum
Begin identifying and preparing potential job
Search for talent globally and not just within the


Recruiting policy
Temporary and part-time
Recruitment of local citizens
Engagement of the company
in HRP
Companys size
Cost of recruitment
Companys growth and

Supply and Demand
Unemployment Rate
Labor-market conditions
Political and legal
Social factors
Economic factors
Technological factors


Selection is the process of picking individuals who have
relevant qualifications to fill jobs in an organization. The
basic purpose is to choose the individual who can most
successfully perform the job from the pool of qualified

The Purpose of selection :

is to pick up the most suitable candidate who would
meet the requirements of the job in an organization
best, to find out which job applicant will be
successful, if hired.

Selection process:
1) Reception
2) Screening Interview
3) Application Blank
4) Selection Testing
5) Selection Interview
6) Medical Examination
7) Reference Checks
8) Hiring decision

Organizational Structure of United Motors PLC

Broadly refers to a computer-based system that provides managers with the

tools to organize evaluate and efficiently manage departments within an
Examples Of MIS:
Microsoft Dynamics NAV
E2 Shop System

MIS At United Motors PLC

United Motors Lanka PLC uses SAP information systems to run their day to
day business operations right from basic inventory management to sales &

is a German multinational software corporation that makes

enterprise software to manage business operations and customer relations. SAP
is headquartered in Walldorf, Baden-Wrttemberg, Germany, with regional
offices in 130 countries.

SAP Dealer Management System helps in

Optimizing Customer Facing Processes.
The SAP Dealer Business Management for Automotive
package provides a flexible solution with robust functionality
and real-time data.
It lets you streamline your business, improve employee
efficiency, and build more profitable customer relationships.

Profit by being customer focused

SAP Dealer Business Management for Automotive includes

customer management functionality to make your business more
customers centric.
Also, you can focus on sales and service, while controlling cash
flow and simplifying business processes.

Integrating Services & Profits

Dealer Business Management

Scholarships for students at Wijayabha College.
Scholarships for Moratuwa University
Scholarships for disable soldiers children of
special forces
School bag distribution

Spectacle distribution for kids with vision disabilities at wijayaba
school, Grandpass
Eye inspection, spectacle distribution & environmental protection
art for kids at Kandy
Medical equipment for peradeniya hospital
Eye inspection at matara.