Академический Документы
Профессиональный Документы
Культура Документы
2012
Deposit
Loans
2011
Growth
91
40
%
& 10606,57,589 9463,82,1836 112.08
Advances 23
Earnings 3.25
3.00
108.33
Per
Share
Brand
Positioning
Brand
Marketing
Stretegy
Brand
Performance
Measurement
Product Strategy
Pricing Strategy
Distribution Strategy
Integrated Marketing Communication
3p Strategy
Expensiv
e
Friendline
ss
Smart
ATM
Card
ABBL
Complex
ATM
Operatio
n
Cool
Logo
Prompt
Service
COMPETITORS OF
ABBL
1. Prime bank
2. Dhaka bank
3. Bank Asia
4. Eastern Bank
5. Dutch-Bangla Bank
6. South-East Bank
1st
2nd
3rd
4th
5th
6th
7th
Point of Difference
Rank order Factors
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Trustworthiness
Good Service
Less Costly
Mobile
Banking
Service
Reputation
Convenient
Branch Availability
Number of ATM
Service Variety
Psychological Factor
BRAND MORAL
Integrated Marketing
Superior marketing
program:
Easily
understandable
Clear Message
Consistent
Relevant
Customers due
Cognizance:
Awareness
Attitude
Emotional
Attachment
Performance
Brand Performance:
Increased market
share
Increased profit
Market Expansion
Reduced Service
Delivery Cost
Competition:
Competitive
Response
Communication
Channel
Customer Base
Recommendations