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TABLE OF CONTENT
1. Introduction
2.Background
3.Problem motivation
4.Objective
5.Scope
6.Mission and Vision
7.Business Model
8.Brand & Logo and Tag Line
INTRODUCTION
Perfect Gift is an online business on Facebook platform
We will operate via Facebook page.
Within this company, there are few different
departments.
CEO department
Human Resource department
Finance department
Production department
Purchasing department
Sales department
Marketing department
Background
Once stop center for crafter and non crafter to
get their need
There are not many company that offer one
stop center for crafter or non crafter to get their
craft supplies or to buy gift for their loved one.
Problem/Motivation
1. Customer nowadays prefer to buy form online as it is convenient and saves
time.
2. Not many shop are opening their business via online.
3. The fashion for handmade items as a gift is Evergreen. People prefer to
purchase handmade stuff as it provides them with a level of individuality which
is not available from mass market retailers. They prefer personalized gifts on
lavish items.
Objective
1. To gain highest level satisfaction of customer
2. To make sure percentage of market share directly proportional within time.
3. To provide the best customer service
Scope
Offer
deliveryy
free deliver
Offer free
for
item
many item
for many
Advert
isementt
Advertisemen
Key Activities
Simpl
n,
design,
Simplee desig
logica
user
logicall user
ce,
interfa
interface,
promo
tion
promotion
Value Proposition
Free
Design
Free Design
Key Resources
Intellec
Brand
tual: Brand
Intellectual:
Web
,
Patent
Page
Patent, Web Page
Customer Relationship
Custom
er
Customer
require
ment,
requirement,
Low
SelfCost SelfLow Cost
e
Servic
e
Servic
Channels
Budge
price
and price
Budgett and
follow
er
customer
follow custom
Web
Web
mainte
nance,,
maintenance
Postag
es
changes
Postagee chang
Creati
market,t,
ve marke
Creative
desig
ify
ns
divers
diversify designs
Websi
te,
Website,
Facebo
ok,
Facebook,
Media
Social
Social Media
their
ability
unique ability
their unique
to
design
to design
Cost Structure
Customer Segments
Revenue Streams
Payme
nt
Payment
sing
proces
processing
Contro
value
Controll value
chain
the
for the
chain for
design
t
produc
product design
Adver
nts
tisements
Advertiseme
Management Team
1. Azura Awang (CEO)
Management Team
Organization Chart
Management
HR
HR / Finance
Production
Purchasing
Sales
Marketing