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Headline or Title
Lead
The Story
The Ending
Story Structure
Headline or Title
The title of your news article should be catchy and
to the point.
The first word is capitalized, but words after the first
word are typically not. Of course, you will capitalize
proper nouns. Numbers are not spelled out.
It is always in the present tense
Examples:
CHD1 trains 14 midwives in counseling
LuzonHealth wins Novel Peace Prize
USAID awards additional $20 million to RTI
Paolo Varias wins LuzonHealths bikini open
Lead
The lead is the first paragraph, but it is written
to provide a detailed preview of the entire story.
It summarizes the story and includes all of the
basic facts. Present the most significant facts
first to engage the reader, clearly outlining the
who, what, when, where, why and how of the
topic.
The lead will help readers decide if they want to
read the rest of the story, or if they are satisfied
knowing these details.
Stated in the past tense.
The Story
A well-written story contains facts from your
research and quotes from people youve
interviewed. The article should not contain your
opinions.
Detail any events in chronological order. Use
active voiceavoid passive voice when possible.
In a news article, you would typically put the
most critical information in the early paragraphs
and follow with supporting information,
background information, and related information.
Stated in the past tense.
Standard Ending
LuzonHealth is a USAID-funded project
implemented by RTI International which
aims to improve the health of Filipino
families in targeted provinces, cities, and
municipalities by expanding their access
to high quality Maternal, Neonatal and
Child Health and Nutrition and Family
Planning services.
Writing Guidelines
Talk to relevant people who can contribute to your
story. Before you conduct an interview, prepare your
questions regarding the subject at hand.
Credit your news sources. When including a direct
quote, make sure you correctly cite the person who
said it.
Gather as much information as you can. When you
write a news story incorporate only what is needed to
give the reader a full accounting of the newsworthy
subject matter.
Proofread and edit your article. Typographical and
grammatical errors are distracting to a reader, so
correct all errors before submitting your story. Use
spellcheck!