Group 1 presentation 2

Maida
Riaz

Behram
khan

Saeed
Agha

Abdul
Aziz

Waqas
Ahmad

Get Social: A Mandate For New

CEOs
BY: LESLIE GAINES-ROSS

Topics to be covered:

TRADITIONALLY SPEAKING

THE HONEYMOON SQUEEZE

LIFT THE VEIL OF UNCERTAINTY

EMPLOYEES FIRST?

GET GROUNDED FAST

RISKY BUSINESS? NOT SO MUCH

TRADITIONALLY SPEAKING
Traditionally,

CEOs communicate through e-mail,

memos and Q&As. They walk the halls, attend town
hall meetings and issue press releases.

Many

CEOs even obsess about being quoted in major

news and business publications. These activities
remain helpful in establishing a new CEO

But

as Mark Reuss has commented that leadership

tools are greatly enriched when social media is added
to the mix.

THE HONEYMOON SQUEEZE

The

new CEO must do all he or she can as fast as

possible to establish his or her reputation and legitimacy.

The

first months of a CEOs tenure tend to be dominated

by overscheduled calendars, travel to multiple time
zones and 24/7 work weeks.

Time

pressures such as these create a "honeymoon

squeeze" during the first 100 days that poses
considerable risk to new CEOs if they cannot meet its
demands.

LIFT THE VEIL OF UNCERTAINTY

New

CEO is unknown.

Employees

trying to evaluate.

Employees

are waiting for his/her decision.

They

are waiting for change.

Waiting

for direction

LIFT THE VEIL OF UNCERTAINTY

New

CEO decide and bring employee

together

Setting
For

agenda and meetings

CEO Social tools play role for all

the above things.

CEO of
Crandall

MassMutual,

Roger

"It was great to create a personal

connection in a way that traditional
communications could never provide.
At first, it took some getting used to,
but we got a great reaction here in the
home office, and I was able to share
who I was and what to expect from me
in the future.

EMPLOYEES FIRST?

Important assets for an organization.

Attending to stakeholders other than

employees necessarily means giving
employees short shrift.

Dickersons first keynote address at

a Hello Etsy conference in Berlin was
simulcast on Live stream to local
gatherings and markets across the
U.S. encompassing the entire Etsy
community, not just employees.

EMPLOYEES FIRST?
Dickerson

allowed himself to
be openly viewed in real time.

In this very social way, he

earned the confidence of
employees, customers and
others all at the same time.

Because social media enables

concurrent connections with
so many, a new CEO can now
address
others
without
ignoring his or her workforce.
In a sense, all stakeholders

Socializing Your CEO III: From Marginal

to Mainstream (Weber Shandwick - June

http://www.slideshare.net/yannlegigan/socializingyour-ceo-iii-from-marginal-to-mainstream-webershandwick-june-2015

GET GROUNDED FAST

New

CEOs, must quickly counter the feeling

that they are severed from the day to day
workings of the company.

CEOs

may find themselves confronted with

less defined tasks .

Hands

on control becomes all but impossible

as responsibilities quickly mount .

LISTEN
Social

medias value as a listening platform .

The

newly positioned CEO who is a good social

listener can now get unfiltered information
directly without affronting intermediaries .

CEO might monitor Facebook , Twitter or

ask for regular reports on what customers are
saying about the company online .

MAKE IT PERSONAL
CEO

Dickerson regularly
searches on
twitter for references such as first sale
and Etsy

Adding

a human face to corporate

messaging like this amplifies its impact.

Social

message is conversational rather

than directive

REPEAT
Social

medias conversational nature is also

particularly amenable to reiterating a CEOs
message .

Social

media is the perfect means of

reiterating CEOs message .

Risky Business? Not So Much

WAYS OF SOCIALIZING:

SOCIAL PLATFORMS

SOCIAL MEDIA

SOCIAL PLATFORMS
Using
Q/A

memos

sessions

Face

to face meetings

Attending
Press

town hall meetings

releases

SOCIAL MEDIA

Facebook

Twitter

Whatsapp

Instagram

EXAMPLES
Matt Flannery (co-founder & CEO of MicroLender Kiva)

EXAMPLES
Stephen Elop (CEO of Nokia
Mobile)

Marissa Mayer (CEO of

yahoo)

Summary

Summary

CEOs can communicate their visions among their

stakeholders through social media.

Through getting social, New CEOs can save time

and money.

CEOs can connect to the staff though the social

media.

CEOs can get social through company Intranet,

Website or the Social media.

Benefits of getting social

Good way to share news and information.

Good way to communicate with all the

stakeholders.

It gives the stakeholders chance to

communicate with CEOs directly.

Comparison with the social media

TRADITIONAL METHODS

Time consuming
Mostly one-way
communication
Physical presence
might be necessary

SOCIAL MEDIA

Time saving

Two-way
communication

Physical appearance
is not necessary

Honeymoon squeeze

CEOs have to establish their reputation as soon

as possible.

CEOs can use social media to establish their

reputation.

Lift the veil of uncertainty

New CEOs have to build confidence in their

leadership as soon as possible.

Social media can be a very useful tool for lifting

the veil of uncertainty.

Employees first?

New CEOs have to earn the confidence of the

employees.

But they should have contact with the other

stakeholders as well.

Get Grounded Fast

New CEOs have to listen

to all the stakeholders to
get unfiltered
information.

They have to make it

personal by talking
about themselves.

Risky Business?