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RASA SAYANG

CATERING SDN.
BHD.

NAME

NO. ID

Amirul Azim Bin Shukor

56212114067

Shahrul Faris bin Ahmad Fauzi

56212114208

Mohd
Jumat

Ridwan

Bin

Mohd 56212114171

Syahrul Afham Bin Saipul Anuar

56212114135

Rasa Sayang catering business is a sole proprietorship that will


be registered in early December 2015, to run a catering service
in Seri Manjung, Perak.
From our experience, we found catering business is a potential
business for there is a lot of demand.
We are confident that this business will run thrive and can
achieve our business objectives, particularly in profits.
Registered with the Ministry of Finance, as well as several other
private entities to make it possible to compete with other entity.
Provides and responsible for scheduling, estimates, training,
inventory, ordering, payroll and customer care management
Our motto is low cost, high impact.
We also expected the long term contract with any kind of sector
rather than fast profit.

COMPANY SUMMARY

Name of the company

Business Address

RASA SAYANG CATERING SDN. BHD.

Lot G-12-A, Manjung Point,


32400 Sri Manjung,
Perak Darul Ridzuan

Email

senangrasa_katering@yahoo.com

Fax Number

03-78324578

Telephone Number

011-26008850

Form of Business

Private services Company

Main Activities

Catering Services

Date of Registration

13 January 2015

Registration Number

234350-D

COMPANY
BACKGROUND

The main service carried out by this business is to


provide and supplying food and drink to the marriage
feast around the town of transverse and surrounding
areas such as Teluk Intan, Sitiawan, Lumut and Lekir.
Providing morning tea, afternoon tea and meals in
accordance with customer demand. Send customer
reservation to the destination requested and provide all
works in reception.
Providing wedding, engagement and others
photography session according to customer need.

PRODUCT AND
SERVICE FEATURE

Example of our photograph session

Example of our product

SOCIAL MEDIA PLATFORM

Reasons why choose Facebook as the platform


for marketing

Pages Allow Marketers to Publish to the Stream.


Pages Allow Marketers to Engage Fans with Rich Media.
Promote philanthropy, coupons, or sweepstakes
Gauge fan interest.
Encourage fan interaction.
Host live events.

MANAGEMENT STRATEGY

Applying teamwork among the staff and management


for mutual benefit.
Provide guidance to staff.
Each party either subordinates or management
regularly discuss and give opinions and suggestions on
the best way.
Providing food / beverage quality, clean and delicious.
Providing the assemblies were beautifully decorated.
Workers will be exposed to new techniques by sending
them for courses related to the job.
Promotion by holding an open house.

MARKETING
STRATEGIES

The potential customer for our company is from the private


company to the large companies and government who want
to sponsor any event.
There is always demand in catering services including tent,
table and many more especially in wedding services.
There are many event sponsored by government and they
want a company who can setup the event.
There are also customer from the organization and large
companies who sponsored an event, example is Petronas
Night Award.

CUSTOMER ANALYSIS

Price strategy

Referring to our motto, low cost, high impact


reasonable prices and attractive in terms of food
and menu is requested.
the business will offer a low price and withdraw
competitors to win over customers.
business will take a 20% deposit for booking a
week before the date of booking and the balance
paid a week after the order is placed.

MARKETING MIX

Product strategy

Producing quality food, tasty and according to customer tastes.


To ensure efficient service and delivery will be completed on time.
Hygiene and health customers.
The friendly customer service, provide the best service.
Employees will be provided with uniforms.
This business will be sending employees to attend relevant courses in
order to improve the quality of service.
Provide halal food

This refers to the accessibility of the products to


costumers.

Near residents area


Easy to access
Near to facilities and utilites around these area

Place strategy

For the promotion strategy we promote in term


of package that the customer order.
We also provide photography session which
come in lower price compare to others.

Promotion strategy

This is one of example of our promotion


strategy

Innovation strategy

Rasa Sayang catering also provide wedding


equipment and wedding planning
Has photographer service with high skilled

Growth strategy

Rasa Sayang Catering will be expanding the


business as expand is it could as our customers is
increasing and always in demand.

FIVE COMPETITIVE
STRATEGIES

Strengths
Skills in marketing,
communications,
Local presence in major
market,
Small Biz focus
Entrepreneurial
relationships

Opportunities

Weaknesses

Distinctive
Competencies

Founders working full-time Large company skills,


jobs,

Small biz experience,

Little experience in

Focus on Small Biz,

accounting,

Good relationships,

Few people initially limit

Using technology to reduce

serviceable market

client costs

Threats

Key Success Factors


Core strengths in

Business growth in target

Small budgets,

marketing and strategy,

area,

Low barriers to entry,

Local presence,

Lack of marketing skills,

Well funded competitors,

Small Business focus,

Focus on profit

Need for local presence

Venture Capital

SWOT ANALYSIS

relationships

Hire workers with experience


Provide service with low cost
Make sure our service have HALAL certificates
updated
Make sure our cleanliness certificate from KKM
is updated

SUGGESTIONS TO OVERCOME PROBLEM

As a conclusion, Rasa Sayang Catering will be a


good services in catering in Sri Manjung area. It
is because our business provide much services
type and also supply delicious and healthy
food. Although our company is new, but we
have and hired only experience worker. But
inexperience worker can also learn from our
workers. In addition, we also promote our
catering service at media social, Facebook. You
can contact us through Facebook if you have
any enquiry.

CONCLUSION

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