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CATERING SDN.
BHD.
NAME
NO. ID
56212114067
56212114208
Mohd
Jumat
Ridwan
Bin
Mohd 56212114171
56212114135
COMPANY SUMMARY
Business Address
senangrasa_katering@yahoo.com
Fax Number
03-78324578
Telephone Number
011-26008850
Form of Business
Main Activities
Catering Services
Date of Registration
13 January 2015
Registration Number
234350-D
COMPANY
BACKGROUND
PRODUCT AND
SERVICE FEATURE
MANAGEMENT STRATEGY
MARKETING
STRATEGIES
CUSTOMER ANALYSIS
Price strategy
MARKETING MIX
Product strategy
Place strategy
Promotion strategy
Innovation strategy
Growth strategy
FIVE COMPETITIVE
STRATEGIES
Strengths
Skills in marketing,
communications,
Local presence in major
market,
Small Biz focus
Entrepreneurial
relationships
Opportunities
Weaknesses
Distinctive
Competencies
Little experience in
accounting,
Good relationships,
serviceable market
client costs
Threats
Small budgets,
area,
Local presence,
Focus on profit
Venture Capital
SWOT ANALYSIS
relationships
CONCLUSION