a

presentation
by
---------------------

MARKETING IN NEPALESE EDUCATION

Bijaya Sagar
Lamichhane
P15121544

AGENDA
Introduction
Nepalese Education
Marketing in Nepal
Marketing Mix
SWOT Analysis
Conclusion
References
Marketing in Nepalese education industry

Bijaya Sagar Lamichhane

INTRODUCTION
The Lego Group
Founded: 1949
Founder: Ole Kirk Christiansen, Denmark
Company: Manufacturing Construction Toy
Name: derived from Danish phrase leg
godt, which means play well

Marketing in Nepalese education industry

Bijaya Sagar Lamichhane

WHAT IS LEGO, ACTUALLY ?

Interlocking Plastic Brick, construction
set.
80 years of history
Worlds largest toy manufacturer.
Source: (Brown, 2010)
Marketing in Nepalese education industry

Bijaya Sagar Lamichhane

NEPALESE EDUCATION

Only rich and aristocrat people were educated

Establishment of Durbar High School, 1953
Government, community and private schools.
Montessori and play group are established.
Source: (Sabita, 2010)
Marketing in Nepalese education industry

Bijaya Sagar Lamichhane

MARKEING OF LEGO IN NEPAL

Nepal is adopting new techniques of
teaching .
Montessori are gaining popularities. (Pande,
2014)
Playing and visual material are used to
teach.
Business is focused on educational sector.
Marketing in Nepalese education industry

Bijaya Sagar Lamichhane

MARKEING MIX

Marketing in Nepalese education industry

Bijaya Sagar Lamichhane

MARKEING MIX
Produ
ct
New
product
Constructio
n set
Helpful for
learning

Price
Determinin
g
Affordable

Marketing in Nepalese education industry

Source: (Pande, 2010)

Place Promo
Montessori
Stationary
Online &
Store

tion

Montessori
Stationary
Online &
Store

Bijaya Sagar Lamichhane

Weak
ness

Stren
gth

SWOT ANALYSIS
Thre
at

Opportu
nity

Marketing in Nepalese education industry

Bijaya Sagar Lamichhane

SWOT ANALYSIS
Strength
History
Brand
Versatility

Opportunit
y
Learning by playing
New taste in the market
Monopoly market
Marketing in Nepalese education industry

Weakness
Expensive
Import
Indoor purpose only

Threat
Competitors
Digital learning materials
Source: (Akademisk Opgavebank, nd)
Bijaya Sagar Lamichhane

CONCLUISION
International Brand.
Adoption of new methods of teaching in Nepal.
Versatility feature may account as crucial
strength.
Product seems effective for educational sector.
Marketing in Nepalese education industry

Bijaya Sagar Lamichhane

REFERENCES
Akademisk Opgavebank, nd. The LEGO Company in Asia. Copenhagen: np.
Pande, S., 2014. The Kathmandu Post. [Online] Available at:
http://kathmandupost.ekantipur.com/printedition/news/2014-06-13/the-new-preschool-paradigm.html [Accessed
23 April 2016].
Brown, S. (2010, December 22). The Learning Power of Lego. Retrieved April 26, 2016, from education.com:
http://www.education.com/magazine/article/Power_of_Lego/
Sabita, 2010. History of education in Nepal. [Online]
Available at: education-sabita.blogspot.dk/2010/08/history-of-education-in-nepal.html
[Accessed 13 April 2016].

Marketing in Nepalese education industry

Bijaya Sagar Lamichhane