Академический Документы
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on
The Winslow Clock
Company
Presented by:
Ritika Jindal
Daljeet kaur Johal
Nirlep Kaur
Raman
Khushboo
Overview of the case
The case is about the “ WINSLOW
CLOCK COMPANY.”
An idea to make a “THROWABLE”
alarm clock.
The idea is given by Dr. Michael
Winslow, a psychiatrist by profession.
To make his idea successful Dr.
Winslow has worked upon it and has
made a business plan.
Industry Information
Clock market in the U.S has been growing
at a rate between 8 & 10%.
Wireless clocks has lead -25% annual
growth
Alarm clocks has led-29% annual growth
These clocks are sold through -
a variety of retail outlets
catalog sales
Product Description
Quartz alarm clock consists of two
basic parts-
1. Lightweight black foam ball-4
inches in diameter which
contains……
-“brains” of the clock - microchip
-Circuit board
-Impact switch
Continue…………………..
-small batteries
-audio device for the alarm
2.Quartz movement- handsomely
styled cube of molded plastic.
………….timing device has been built
into the circuitry that automatically
shuts off the alarm after one minute
if the ball is not thrown.
Operational Management
Dr. Winslow will oversee all operations, his
regular staff supervise the critical functions
of marketing , production management and
business development.
Other critical areas that are handled by
consultants called Bill Barlow & product
design- John Edwards.
Marketing Plan & Strategy