The role of Medical Affairs

Gloria Aung, BSc. (Hons)

Medical Product Specialist
25 May 2005

GlaxoSmithKline Australia
Medical Directorate
Dr Michael Elliott
Vice President
Medical Director

Tony Bourke &

Ann Maccarrone
Research Specialist
(Diabetes)

Merril Wenlock

Personal Assistant

Suzie Bratuskins &

Dipal Patel
Research Specialist
(Respiratory)

Christine
Weston

Dr Carlo Maccarrone

Head of
Clinical
Research NZ

Andrew
Hvizdos

Head of
Clinical Research

Head of
Medical Affairs
NZ

Dr Ashley
Bates
Head of
Discovery
Research

Dr Malcolm Handel
Clinical
Pharmacology
Unit Director

Dr Amanda
Clark

Head of
Medical Affairs

Patti Owen
Clinical
Compliance
Manager

Adrian Serone
Clinical
Pharmacology
Scientist

Dr Gerard
Cudmore

Associate
Medical Director

Medical Affairs department

Org chart
Amanda Clark
Head of Medical Affairs
Julia Lee
Administration Assistant
New Products/AI
Aaron Guttmann
Medical Therapy Manager
Sonja Herges
Senior Product
Specialist
Amber Grant
Product Specialist

CNS/Vaccines
Pam Stokes
Medical Therapy Manager

Birgit Beisner
Product
Specialist
Gloria Aung
Product Specialist

Jenifer Nguy
Product Specialist

Respiratory
Rod Stosic
Senior Product Specialist
Respiratory Specialists
Maggie Chow
Senior Product Specialist
Respiratory - GPs
Gabrielle Formosa
Product Specialist
Respiratory - GPs

Vision
Medical Affairs unique contribution to GSK Business
is our ability to acquire knowledge, evaluate it and
disseminate it to enable appropriate business
decisions

Key Responsibilities
Successful commercialisation of key brands:

provide expert scientific knowledge on our key

prescription brands, competitors & the healthcare
environment
Input into brand strategy and development of
promotional claims
Engage external stakeholders

Key Responsibilities
Promotional practices
ensure ethical and credible promotion of our key
brands
Promotional material review
GSK Business Essentials

Genital herpes campaign

Asthma campaign

Erectile dysfunction campaign

Key Responsibilities
Protection of GSKs brands and reputation
Manage issues which potentially threaten our
brands to help maintain our competitive position in
the marketplace
Challenge strategy against competitors
Defence of challenges against GSK
Issues management

Key Responsibilities
Sales Force Effectiveness
Deliver scientific knowledge tailored to the sales
representatives needs so that they can sell
effectively, with confidence and credibility
Training
Representative enquiries, presentations,
memos

Business Partners
Medical Information

External
Customers

Marketing

Sales

Medical Affairs

Clinical
Research

Regulatory
Affairs

Government
and Public
Affairs

Health Outcomes
and Pricing

Skills
Strategic
Commercial focus
Customer focus
Attention to detail
Writing skills
Presentation skills

Science, pharmacy or
life sciences
background

Team player
Communication skills
Training skills

Discovery Research
coordinate and develop collaborative projects
with researchers and innovators
at hospitals, research institutes, universities,
and companies across Australia

James Lance
GlaxoSmithKline Medicines
Research Unit
conduct early phase studies in a dedicated
Clinical Pharmacology Unit,
Prince of Wales Hospital, Sydney

Pharmacoeconomics

At GlaxoSmithKline
Australia, Scientists can
work in a variety of areas:

provide information to health professionals

and consumers in order to ensure the
appropriate use of GSK products

manage clinical trials and monitor sites

participating in GSK-sponsored studies

Pharmacovigilance

Clinical Supplies

capture adverse event and pregnancy data

in order to monitor patient safety,
expand product knowledge, and
comply with corporate and legal obligations

organise the distribution of GSK products

for administration in clinical trials

Medical Affairs

Biostatistics
collate, analyse, and summarise
clinical trial data

Clinical Compliance

Regulatory Affairs
work closely with government health authority
to obtain and maintain registration of GSK
products on the
Australian Register of Therapeutic Goods

Quality Assurance
monitor and ensure that GSK products
released onto the market meet
quality specifications

Medical Information

Clinical Research

perform audits to ensure that clinical trials are

conducted in accordance with
Good Clinical Practice

analyse cost effectiveness data with the aim

of listing GSK products on the
Pharmaceutical Benefits Scheme

We improve the quality of

human life by enabling
people to do more, feel
better, and live longer

provide medical support and scientific input

into brand strategies in order to ensure
successful commercialisation
of GSK products

Sales
establish relationships with health care
professionals and provide them with current
information on GSK products

Marketing
manage and implement brand strategies in
order to ensure successful commercialisation
of GSK products