We decorate your

lifestyle

Business Plan on:

Leaf Interior and Exterior Pvt. Ltd.

Management Team:
Rajesh Shrestha
Unnati Shrestha
Aarati Shrestha
Ashma Katwal
Surakshya k.c

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Overview
Mission Statement
Company Summary
Product and services
Marketing Analysis Summary
Strategy and implementation Summary
Management Summary
Financial Plan Summary
Findings and conclusion

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Mission Statement
The mission of LEAF is to provide customer with a complete solution to
all their current and future need of interior and the exterior needs.
LEAF will establish a reputation for quality work and plans to continue to
enhance its image in the industry.
Provider of advanced solutions of interior and the exterior by:
-Increasing service offerings.
-Increasing availability and accessibility to current and future customers.
-Creating innovative, unique, and cost-effective solutions to problems.
-Coming up with several ideas for the perfect home.
-More satisfaction in a limited medium price.

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Company Summary
LEAF Interior & Exterior Pvt. Ltd. Will be partnership company formed under
Nepal Partnership Act 2020.
The Company will be located at New Baneshwor with office at Baneshwor
Complex #105, allocating 1000 square feet.
The address of the company is given as:
LEAF Interior & Exterior Pvt. Ltd.
#105 Baneshwor Complex
New Baneshwor
Kathmandu
Phone No. 01-4870403, 4780404
Facsimile: 977-1-4780405
P.O. Box: 9878
E-mail: info@Leaf.com.np
URL: http://www.Leaf.com.np

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Products and Services

LEAF will currently focus on the interior parts of home or any organization, by
the end of this year it will even come up with setting up several home plans that
includes map of the house, the required materials for the house, etc.
All services are competitively price and targeted to small earning customers as
well. LEAF will also target businesses and small office/home office customers.
With one customer satisfied with our service, it will help us attract ten more
customers. So we at LEAF will never ignore any type of work that comes in our
hand.
LEAF comes up with several guarantees and warrantees of their job done .

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Sample designs of homes

Master Bed Room

Guest Room

Bath Room

Kitchen

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Sample designs of office

Office Setup

Office Setup

Meeting Room

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MARKET ANALYSIS
SUMMARY
Our marketing strategy is based on superior performance in the
following areas:
Product selection
Product Quality
Customer service and responsiveness.
ENVIRONMENTAL SCANNING
Analysis of Internal environment
Analysis of External environment

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Cont
Analysis of Internal environment
The Internal or Micro environment consists of conditions and forces within
the organization that affect the performance and outcomes of marketing. It is
within the organization. It provides strength and weakness of the organization.
The components of the micro environment consist of:
Goals, policies and strategies
Organizational culture
Organizational resources
Organizational structure

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Cont
Analysis of External environment
The External environment needs to be analyzed because it cannot be controlled
by marketing, and it greatly influences the marketing. As such, the research
outlined the opportunities, threats and the environmental forces.
The environmental forces that would affect LEAF are sub-divided into:
Customers
Competitors
Media
Technological

Suppliers
Financial Institutions
Political legal

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Service Business Analysis

Business Participants
The business participants of LEAF will be profiled on the basis of their product/
services:
Kantipur Homes: They provide interior services.
BIRA Furniture: The Company is market leader in providing office furniture
and parquets solutions. Our Company basically obtains and procures office
furniture and parquets from them.
Inland Views: The Company basically provides interior cum exterior solutions.
They also provide accessories for decorating interior views which includes
designer glasses, paints, aluminum jackets, plasters and the like.

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Competition & Buying Patterns

Main Competitors
Competitive threats come from other interior and exterior organizations. It includes the
following companies:
Sarosh and Associates: This Company is one of the market leader in South Asia Region
for providing interior and exterior solutions. The Company had provided its solutions to
many Nationals and Multi-Nationals Companies.
Style Interior: This is one of the emerging interior solutions providers that focus on
providing at cut-throat rate and falls in the category of the industry competitor.
Interior International: This is the host organization operating in Kathmandu valley. The
head office is situated at Singapore. This organization has its operations in large scale.
Sweet Home: This organization has its branch offices in five major districts of the
Nepal. The Company imports its inputs from our neighboring country India and China.
Mind spring: This is one of the newly established interior solutions provider company.

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Cont
Category

Competitors Name

Dominant

Sarosh and Associates

Strong

Interior International,

Favorable

Sweet Home

Tenable

Style Interior

Weak

Mind Spring

Non-viable

N/A

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Buying Pattern
LEAF believes that its customers choose its products and services based on the following
criteria:

price: The customers prefer for low priced products and services. But, the price
in not only thing that can differentiate the product/ services. Many organizations
provide such products/ services in lower price. Other factors like quality and
response time is most. As such, the customers should be aware of the price,
quality and the response time.
Service: The services provided by the existing decorator companies should be
carefully considered. The benefits that the customer sought for should not be
overlooked. They demand for:
-After sales service
-Before sales service
-Warranty and Guarantee
Accessibility: The organization should be accessible for the customers in terms
of transportation, communication and facilities.

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Strategy and implementation Summary

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MARKETING AND SALES STRATEGY

LEAFs strategy is to achieve name recognition and attract customers by aggressively pricing its services.
The company plans to launch free seminar about the importance of the interior and exterior services, and other similar services
which will attract current and potential customers to our organization.
The people coming for the seminar will be used to generate advertising revenue, as well as increase exposure of our own products
and services.
The company plans to expand its marketing efforts, service offerings, and production. It is anticipated that additional services will
be offered and more personnel will be hired for the perfection in the work.

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Cont

Following marketing and sales strategies will be followed:

POSITIONING STRATEGY
Our Company has the Unique Selling Proposition (USP) as We decorate your lifestyle.
Our Company can differentiate its market offering along four dimensions that are product, services, personnel, and image.
Product differentiation: The Company will differentiate its products from its competitor in terms of:
Form Feature
Conformance quality Performance quality
Durability Reliability
Style andDesign

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Cont
Service Differentiation: For differentiating the services, the Company provides
value addition to the services and improving the quality.
Ordering ease
Delivery
Installation
Post/ Pre sales service
Warranty and Guarantee
Personnel Differentiation: The Company aims to gain a strong competitive
advantage through having better-trained people, consisting distinctive
characteristics:
Competence
Responsiveness and

Credibility
Communication

Reliability

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PROMOTION STRATEGY
Promotion in any organization plays a great role. The promotion in context to LEAF will be
conducted through several medium. The organization will use print and the television media in
the promotion of the organization. Moreover, following strategies will be implemented:

Direct Marketing Strategy

Online Marketing Strategy
Print and T.V. Advertising Strategy
Sales Promotion Strategy
Public Relations Strategy and

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MARKETING PLAN
The concentrated marketing activities of LEAF focus on the business mission
and are comprehensive in nature. The following activities will be carried out for
building comprehensive marketing plan:
Existing situation analysis and environmental scanning
Marketing Research (through conducting survey)
Competitor Analysis
Buyers Analysis
Market Segmentation and Profiling
Market Targeting and Positioning
Developing 4Ps strategies
Updating the Information System
Implementing Monitoring and Controlling activities
Reviving marketing plan and strategies annually

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SALES STRATEGY
To generate sales, the company uses sales and customer oriented approach. Direct
and online marketing are used. In online marketing, the website is used for making
it prominent. The company focuses on housewife. The sales activities will be
concentrated in the following categories:
Contact Campaigns
Print Advertising.
Trade Shows.
Industry Organizations and Associates
Promotional Giveaways.

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ORGANIZATIONAL STRUCTURE
The Organizational Structure consists of the mainly six directors. The following graph
shows the hierarchical relationships:

Chief Executive officer

Mr. Rajesh Shrestha
Finance
Miss. Aarati
Shrestha

Marketing
Miss. Unnati
Shrestha

Interior
Miss. Ashma
Katwal
Assistant
Director
Miss. Surakshya
k.c
Exterior
Mr. Pratik Manandhar

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Financial Plan
Ideally, we would want to bring approximately Rs. 1 Crore, of equity
investment from investors compatible with our growth plan, management
style,
and vision, in return for some equity ownership. But, the current investment is
only of Rs. 40 Lakhs including nominal investment from
directors.
we'll be spending almost 7% of sales on product development

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LOGISTICS AND OFFICE ACCESSORIES

Particulars
Telephone set
Tel. Line
Computers
Samsung Laser Printer (4 in 1)
Air Conditioner
Network Switch
Network Cable
Network Accessories
Carpet (sq. mt.)
Decorating Items

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