PEHCHAN

Brand Yourself.

GROUP MEMBERS

MEMUNA UMBER
ZARMEENA GAUHAR
SAMEEN SOHAIL
SYED HASSAN

TYPES OF ONLINE
PRSENCE

ZARMEENA GAUHAR

TYPES OF ONLINE PRESENCE

1. SOCIAL MEDIA
Facebook: This page on Facebook has got 305+ likes and post
reach was 162.
Twitter: We have total 11 tweets,35 people following and 5
followers on our twitter page.
3. LinkedIn
4. Blog
5. Official Website

OBJECTIVES
1. To acquire a positive buzz online.
2. Aim to use three main methods of earning revenues:
revenue from CPM display
affiliate revenue
direct selling
3. Sharing Industry insights in terms of blogs.
4. Webinars and Videos in local language
5. Video Bio and LinkedIn
6. Personal Branding

STRATEGIES
4 Social Media Platforms
Well share engaging content on a regular basis
Original content and videos will be shared. Well encourage
users to share these videos by giving them incentives
Well be posting discount offers on special events such as
during the Career expo.
Well be doing permission email marketing by sending an
email series to the emails that we acquire
We want to focus more on organic reach as opposed to paid
ad campaigns, however if need arises well also be running
ads on Facebook, Twitter and LinkedIn.

Cont..
Our business model is based on B2B and B2C.
Our business model is based on online revenue model.
Increased awareness can be done through sharing of
experience.

OUR TWITTER PAGE HAD THE

FOLLOWING ACTIVITIES GOING
ON:
Mothers Day Campaign Launched on Twitter on
8,May,2016.
First Logo Of Pehchan was launched on our page on
Twitter first.
Providing Job Opportunities to customers.

MARKETING MIX
PRODUCT

Our product is everything that brands you from CVs to cover letters to LOGOS.

All these can be delivered online

In future customers might want brochures and pamphlets.

OPEN INNOVATION
ONLINE VALUE
PROPOSITION.

SIMPLE CV

RS 250

CREATIVE PROFFESIONAL CV

RS 350

COVER LETTER

RS 200

LOGO MAKING

Rs 2000

PRICE

DISCOUNTS

FREE CRITICIAL EVALUATION OF CV

FREE CV UPON BRINGING 4 CUSTOMERS.

PLACE

Our presence is online

Our name is unique.
We are on Facebook, linkedIn, Twitter and have our own website.
Our distribution model is ''DISINTERMEDIATION''

PROMOTIONS

We do online promotions.
Do it through social media.
Share good content in the form of pictures,blogs.
In the future we will use Fb paid advertisement.
Word of mouth for sizzle.

PEOPLE

OUR TEAM
OUR AUDIENCE
OUR STAFF

PHYSICAL EVIDENCE

Our website
Not cluttered
Includes customer feedback,
reviews etc.
Easy navigation
Good content

PROCESSES

Internal and external processes to run a business.

The process of placing an order.
Our processes are lighter, faster and easy on resources.

PARTNERSHIP

Have hired a well known graphic designer

PRACE FRAMEWORK

PLAN
REACH
ACT
CONVERT
ENGAGE

SOCIAL MEDIA OPTIMIZATION

NEXT BIG STEP

CS THAT WE WILL USE

Customers needs and wants
Cost to Customer
Convenience
Communication

Providing Privacy to Employees

Motivation, Expectations, Fears and Phobias
Online Information Processing
Online Relationship and Loyalty

CUSTOMER REVIEW

SOCIAL MEDIA WE USE

Facebook

SOCIAL MEDIA WE USE

WordPress

Twitter

LinkedIn

SOCIAL MEDIA KPI

SOCIAL MEDIA KPI

SOCIAL MEDIA KPI

STRATEGY IMPLEMENTATION ON
SOCIAL MEDIA
Try to reach as many users as we can
Boost the page

ANALYTICS: FACEBOOK
INSIGHTS
Presented by : Memuna Umber

Reach
Our Post reach is gradually increasing. Weve achieved 300 reach for our

posts at present.

Reach

We can see that 61% of our audience is women and only 39% are men.
Most of the people were reaching are between 18-24

Post Engagement and Advanced Segments

Women aged 18-24 are 46% of the people engagement thats almost 50% of our audience. Men
aged 18-24 are 25.3% of the people engaged. Theyre almost 23% of the audience engaged.

Most of our engagement is coming from Pakistan from Rawalpindi.

We need to target other major cities to increase our engagement.

Post Performance

Page Likes

Page Likes By Device

Page Likes- Organic

Page Views and Traffic Sources

Page Views and Traffic Sources

We can also see which section got the most views. As we see on May 4th,
we received 10 people on timeline,4 on home, and one on reviews.

Traffic Sources: Facebook and Linkedin

Traffic Sources: By device

Customer Reviews

Payment Receipts

ANY QUESTIONS?

49

THANKS!