Orientation Session

on
Optional Elective

Digital Marketing
At
Xcellon School of Business
By:
Hiren Yadav
Digital Marketing Specialist

If you think
Digital is Future

Youre Living in Past!

Some Examples

What is Digital
Marketing

What is Digital Marketing

What is Marketing?
The process of communicating your products/service to your

target market/customer with an objective to entice them for

buying.
When you use digital channels to reach your customers, its
called Digital Marketing.

The key objective is to promote brands through various

forms of digital media or getting found online.

Digital marketing extends beyond internet marketing to
include channels that do not require the use of the internet
(sms, mms, radio).
WISS: Website, Internet, Social Media, Smartphones

Why Digital Marketing

Technology Evolution
Internet penetration
Better targeting, tracking and control
Customer Engagement
Evolving ways of doing business and customer service
User generated content
Low cost, higher ROI
50% of the companies worldwide have digital marketing in

their marketing mix

Some facts and figures

Digital marketing costs 61% less per lead than traditional

marketing
Average cost per lead in traditional marketing is $346 while
that in digital marketing is $135
More than 1/3rd of the worlds population is on the internet.
Almost 8 new people come onto the internet every second
86% of people usually skip TV ads
61% of the global internet users research products online
When researching branded products 44% of online shoppers
begin by using a search engine
2,900,000 searches are conducted per minute
175,000,000 searches are conducted per hour
4,000,000,000 searches are conducted per day

 57% of TV Viewers use the web at the same time

59% of the B2B marketers say email is the most effective channel in

generating revenue
Investments in email marketing grew from $1.3B in 2010 to 2B in 2014
80% of users read emails on mobile devices
Market is growing 200% year by year
Around 40% of world population has internet connection with yearly growth of
8%
In 2006 there were 21 million active internet users which rose to 243 million
users by June 2014 in India
Next big thing is smartphones, which are killing the static and unresponsive
websites
Recently Softbank from Japan has invested $627M in Snapdeal.com
Flipkart has acquired Myntra by INR 2000 Cr
Pinterest valued at $11 Billion
Flipkart and Myntra going App Only

Career
Opportunities in
Digital Marketing

Over 8 Lacs Job Openings in Digital

Marketing

Source: Job Portals: Naukri, Shine, Timesjobs and MonsterIndia

Career in Digital
Marketing
Over 8 Lacs Job Openings in Digital Marketing listed on top 4 job portals in India

at present- 42% jobs for freshers

Indian online retail market to reach $14.5 billion by 2018 the most swiftly
emerging market across APAC
The number of intakes by the e-commerce sector from the various B-schools
and engineering colleges has gone up by 65% this season over last year (35%),
Assocham secretary general D S Rawat said.
More and more pass-outs from B-Tech and MBA graduates are flocking to ecommerce industry over highly leveraged sectors like FMCG (fast-moving
consumer goods), consulting, financial services, services jobs, telecom, real
estate, power and other infrastructure, Assocham said.
Another recent report by consulting firm Technopak estimates the $2.3 billion etailing market to reach $32 billion size by 2020.

Learning Outcomes
&
Course Content

+91.9898909214
hiren.yadav@gmail.com

http://www.linkedin.com/hiren.yadav
@hiren173