BALAJ

Balaji Group

Type

Private Limited

Founded

1976

Headquarters

Rajkot, Gujarat, India

Key people

Bhikhubhai, Chandubhai &

Kanubhai Virani

Products

Wafers , Namkeen

Revenue

Rs. 1000 crore

Number of employees

1500

Website

http://www.balajiwafers.co
m/

Balaji, based in Rajkot,

Gujarat, India,
manufactures and
distributes potato chips
and other grain-based
bagged snacks in flavours
such as Magic Masala.[1]
Started as a micro
business it has evolved into
a Rs 4000 crore company
(according to third party
valuation) of quality
products with an
indigenous taste.

History
The story started in 1972, when Virani and
his brothers Bhikhubhai, Chandubhai,
Kanubhai and Meghjibhai migrated from a
small village in Jamnagar district to Rajkot.
Popatbhai Virani, a farmer who sold ancestral
agriculture land and gave Rs. 20,000 to his
sons to venture into business.
Viranis invested money given by their father
in farm equipments business, but could not
succeed and lost the money.Chandubhai
Virani and his brothers started wafer
business from a canteen of a cinema hall in
Rajkot in 1974. Till 1989, wafers used to be
made at Virani's house and distributed in and
around Rajkot city.
By the overwhelming retail success they
inspired to set a semi automatic plant.
Instead of preparing wafers by the traditional
frying method this semi automatic plant
boosted the quality, taste and more sales
also. The fame of taste reached to the whole
Gujarat hence it was time to take over the
whole Gujarat so the biggest automatic plant
of Gujarat came into the picture.

In the initial stage Balaji Group had set up

their plant at Aji Vasad (Industrial Zone,
Rajkot) with their new concept of making the
potato chips. The main benefit they got is the
readymade infrastructure availability due to
which their cost is reduced to larger extent.
They have operated over there around 20 to
22 years.
The key elements behind the phenomenal
success of Balaji are the strong fundamental
values of Virani brothers, which chiefly include
Trust, Passion and Steady Hard Work!
Now Balaji Group has set up their new fully
automatic plant near Metoda G.I.D.C. which is
in the area of the village named Vajdi(vad) and
also outside the town of Valsad.
after setting up the factory in valsad,balaji was
working on the project of making factory of
balaji in rajkot and then the allowence was
passed to balaji to construct balaji factory in
rajkot between rajdhani and khirasra
palaceand now we can see a huge factory over
rajkot which supplys namkeens to the
saurashtra part of gujarat and even some
other parts of gujarat other than saurashtra.

Warehouse / Production
Capacit
Balaji's Valsad unit, which
has a wafer manufacturing
facility of 2,200kg per
hour, is one of the largest
potato chips-making units
in Asia. The company had
sourced the entire plant
from USA, Australia,
Netherlands, Germany,
Japan and China.even
rajkot's is having a huge
warehouse of around 2000
kgs.

Market Share
Balajis share of the local
potato and vegetable chips
market grew to 13.7% in
2012, from 9.5% in 2008,
according to researcher
Euromonitor, while PepsiCos
share fell from 69.7% to
56.8%. Balaji also dominates
in the western market with a
share of 70%. In its home
state Gujarat, it has a share
of 90%.[1]this is one of the
best competitor against all of
the company'sworking on the
namkeen fields.

Products & Services

Wafers
Plain-Wafers
Chat-Chaska-Wafers
Kela-Mari-Wafers
Masala-Wafers
More-Wafers
Simply-Salted-Wafers
Kela-Masal-Wafers
Tomato-Wafers
Pizzy

Namkeens
Aloo-Sev
Chana-Dal
Chataka-Pataka-Masala
Farali-Chevdo
Gathiya
Khatta-Mitha-Mix
Mung-Dal
Ratlamisev
Shing-Bhujia
Chataka-Pataka-Tomato
Masala-Shing
Tikha-Mitha-Mix
Vatana
Sev-Mumra

Achievement
Economic Time
recognized Balaji Group
as 'Sultan of Wafers'[7]
international magazine
i.e. Asia Pacific food
online published a
special article with 'Chip
Off the Old Block' tag.[5]
Balaji Group is also a
member of Snacks Food
Association.

Subsidiaries
Iscon Balaji Foods
It is a joint venture
between Balaji Wafers,
Iscon Group and SP
Chips

YOUTH

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TH
YOU