CREATIVTY AND

AESTHETIC
Ab. Aziz Shuaib

WHAT IS CREATIVITY?
Creativity can be described as ABILITY, an ATTITUDE
or a PROCESS (Robert, 2012)
ABILITY: To generate new ideas by combining,
changing or reapplying existing ideas
ATTITUDE: Willingness to play with ideas and
possibilities (enjoying the good while looking for
ways to improve it )
PROCESS: Changing a symbolic domain in culture.

THE HUMAN MIND

Total Minds Capacity
12%

88%

Conscious
Mind

. average human being has over 12,000

different thoughts each day.

The Power of Subconscious Mind

Is a storehouse of ones knowledge and prior experience

Is a power awareness that lies underneath the layers of

critical thought function of the conscious mind (Henri,
1970)

It controls all of the things we do not have to think about,

such as, our heart beat, breathing organs and glands

Thus, it can be a great ally in achieving success in life by

establishing a working relationship with it

THE COMPONENTS OF CREATIVITY

Creative
Thinking
Skill

Motivation
Emotional &
Spiritual
Intelligence
CREATIVITY

Expertis
e
(Amabile, 2012)
Cognitiv
e;
Aesthe
EXPERTISE: Relevant skills
which include knowledge (AESTHETIC),
ticand talent in a particular domain
technical skills, intelligence
MOTIVATION: Intrinsic motivation is an inner passion to solve
problems while extrinsic motivation result from pursuit of external
rewards.
CREATIVE-THINKING SKILLS: This determines how flexibly and
imaginatively we approach problems

reativity Vs Subconscious Mind

The creative process occurs most readily when the mind is
relaxed and the imagination roaming freely

However, the more interested we are in solving a challenge,

the more likely our subconscious will generate ideas.

E COGNITIVE PERFORMANCE FOR CREATIVITY

Meditation & Prayer:
Involves focusing the mind, quieting it, and allowing you to
harness it

Example of fruitful meditation is closing the eyes; still the

chattering mind and focusing on one specific thought or
entering complete stillness in the void

Self-Awareness:
A non-judgmental form of watching ones daily actions and
thoughts in the present moment in a detached frame of mind

. can create the necessary gap between the ego and the
self and great clarity of mind unfolds (Read, 1997)

Soft-Focus:
Being aware of everything around you without focusing on any
one thing

This helps to set aside ego

temporarily and the subconscious
mind where inner creativity abounds
can come to the surface.

Light-Heartedness:
It keeps the personality ego from getting a rigid hold on the
psyche and stifling creative thought (Read, 1997)
This helps to perceive the intuitive and original moments that
otherwise go unnoticed when we act from habitual behavior
patterns.

Exercise:
According to (M. John, 2008), exercise boost brain
power; gives higher self-esteem, less depression,
less anxiety and makes us allocate more cognitive
resources to a task

Motion is essential for life if not essence of life; thus, a less

motion leads to stagnation in our thought process (Yakel, 2013)

iching Cognitive Performance through Social Capital

Social capital is the potential resources embedded within

and derived from the network of relationships possessed
by an individual or social unit

Social capital helps to develop social creativity that causes

us to move from vague mental conceptualizations of idea
to a more concrete representation of it

Social creativity provides a means for others to interact

with, react to and build upon an idea. It also allows
opinions from others and creates a common language of
understanding

Environmental Factors that can Stimulate Social

Creativity;
Diversely skilled
Freedom to carry out work
Positive challenge in the work
Work teams that are collaborative
Mechanisms for developing new ideas
Norms of actively sharing ideas across an organization

Examples
As a boy, Steves Father shows him how to take
apart and reconstruct electronics. It was a hobby
which
instilled
confidence,
tenacity
and
mechanical prowess in young Jobs (Walter, 2011)
Karim Rashid is a leading figure in
the fields of product, interior, fashion,
furniture, lighting design and art

Architecture should speak of its time

and place, but yearn for timelessness.
Frank Gehry. Architect

Steve Jobs..

The unibody iMac, introduced in 2009

The
original Macintosh, released in J
anuary 1984.

Creativity goes with Aesthetical

Requirement to please consumer/ end user

KARIM RASHIDSinterior work

FRANK GEHRYS
Architecture

CONCLUSION
Highly successful people have one thing in common; they had discovered
how to tap into a force beyond the confines of their minds, and draw from
it infinite amounts of wisdom, inspiration and success. However, creative
skill is by default not trained, it can only be nurtured but not created.
Thus, for a creative mind to be creative, the internal components
Expertise- technical and design skills with aesthetic knowledge),
motivation and creative-thinking skills must be complemented by
appropriate external components such as the physical and social
environment. With these,

each of us may not create great

things, but all of us can create small things in a
great way.