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REALITIES OF
RURAL
COMMUNICATION
RURAL AREA
Where the people are engaged in primary
industry in the sense that they produce
things directly for the first time in
cooperation with nature.
RURAL COMMUNITY
A group of people with a common characteristic
or interest living together, in a village.
A Rural Community can be classified as rural
based on the criteria of lower population
density, less social differentiation, less social
and spatial mobility, slow rate of social change,
etc.
Agriculture is the major occupation of rural
people.
RURAL DEVELOPMENT
ECONOMY
EDUCATION
TECHNO
LOGY
HEALTH
Main Objectives
To build
Infrastructure
Public Service
Communication
To improve
Health
Education
Living condition
To generate
Employment
Economical
activities
1. People related
2. Agricultural related problems
3. Infrastructure related problems
4. Economic problems
5. Social and Cultural problems
6. Leadership related problems
7. Administrative problems
ECONOMIC PROBLEMS
ADMINISTRATIVE PROBLEMS
1.
2.
3.
4.
5.
Political interference.
Lack of motivation and interest.
Unwillingness to work in villages.
Improper utilization of budget.
No proper monitoring of programs.
and lack in their implementation.
TOPIC DISCUSSED
1. RURAL AREA
2. RURAL COMMUNITY & ITS MAIN FEATURES
3. LIFE OF RURAL PEOPLE
4. RURAL DEVELOPMENT
5. OBJECTIVES OF RURAL DEVELOPMENT
6. VARIOUS PROBLESMS IN RURAL DEVELOPMENT
(PEOPLE, AGRICULTURE, INFASTRUCTURE,
ECONOMIC, LEADERSHIP & ADMINISTRATION
RELATED PROBLEMS).
7. SCOPE & IMPORTANCE OF RURAL DEVELOPMENT.