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Topic 14:

Organizational Change

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Learning Objectives
After studying this chapter, you should be able
to:
Identify forces for organizational change
Describe managing planned change
Identify individual and organizational sources of
resistance to change
Discuss strategies to overcome change
resistance
Explain several approaches to managing a
change process
Explain ways of creating a culture for change
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LO 1

Forces for Change


Forces
Forces
for
for Change
Change

Social
SocialTrend
Trend

Politics
Politics
Technology
Technology

Nature
Natureof
of
Workforces
Workforces

Economics
Economics

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Competition
Competition

193

LO 1

Force for Change

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LO 2

Managing Planned
Change

Change
Making things different.

Goals
Goalsof
ofPlanned
Planned
Change:
Change:

Improving
Improvingthe
theability
abilityofof
Planned Change
the
organization
totoadapt
the
organization
adapt
Activities that are
totochanges
ininits
changes
its
intentional and goal
environment.
environment.
oriented.
Changing
Changingthe
thebehavior
behaviorofof
Change Agents
individuals
and
groups
inin
individuals
and
groups
Persons who act as
the
organization.
the
organization.
catalysts and assume the
responsibility for managing
change activities.
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LO 3
Sources
of Individual Resistance
to Change

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LO 3
Sources
of Organizational Resistance
to Change

18-7
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LO 3Sources

of Individual and
Organizational Resistance to
Change

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LO 4
Overcoming
Resistance
to Change

Overcoming Resistance to Change


1. Education and communication
2. Participation
3. Building support and commitment
4. Develop positive relationships
5. Implementing changes fairly
6. Manipulation and cooptation
7. Selecting people who accept change
8. Coercion
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18-9

Managing Organizational
Change

LO 5

Approaches to managing change:


1. Lewins Three-Step Model (Exhibit 183)
2. Kotters Eight-Step Plan for
Implementing Change (Exhibit 18-5)
3. Action Research
4. Organizational Development
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LO 5

Managing Organizational
Change Lewin Three-Step
Model

Unfreezing

Refreezing

Change efforts to overcome


Stabilizing a change
the pressures of both
intervention by balancing
individual resistance and group
driving and restraining
conformity.
forces.

Movement
A change process that
transforms the organization
from the status quo to a
desired end state.

- Driving Forces

- Restraining Forces
Forces that hinder
movement from the
existing equilibrium.

Forces that direct behavior


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away from the status
quo.
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2015 Pearson Education, Inc.

Managing
Organizational
LO 5
Change
Lewin Three-Step Model

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Managing
Organizational
LO 5
Change
Lewin Three-Step Model

18-13
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Managing
Organizational
LO 5
Change
Kotter Eight-Step Model

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Managing
Organizational
LO 5
Change
Action
Research

Action Research

is a change process based on the systematic


collection of data and selection of a change action
based on what the analyzed data indicate.
The process consists of five steps:
1. Diagnosis
2. Analysis
3. Feedback
4. Action
5. Evaluation
Action research provides at least two specific benefits:
It is problem focused.
It reduces resistance to change.
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18-15

Managing
Organizational
LO 5
Change
Organizational Development

Organizational Development
is a collection of change methods that try
to improve organizational effectiveness
and employee well-being.
OD methods value human and
organizational growth, collaborative and
participative processes, and a spirit of
inquiry.
Focuses on how individuals make sense
of their work environment.
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Managing
Organizational
LO 5
Change
Organizational Development

The underlying values in most OD efforts


are:
Respect for people.
Trust and support.
Power equalization.
Confrontation.
Participation.
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Creating a Culture for


Change
Stimulating a Culture of Innovation

LO 6

Innovation, a more specialized kind of change, is a


new idea applied to initiating or improving a product,
process, or services.
Sources of Innovation:
Structural variables are the most studied potential
source of innovation.
Organic structures positively influence innovation.
Long tenure in management is associated with
innovation.
Innovation is nurtured when there are slack
resources.
Inter-unit communication is high in innovative
organizations.
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LO 6

Creating a Culture for


Change

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Implications for Managers


Consider that, as a manager, you are a
change agent in your organization. The
decisions you make and your rolemodeling behaviors will help shape the
organizations change culture.
Your management policies and practices
will determine the degree to which the
organization learns and adapts to
changing environmental factors.
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