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DIGITAL

STRATEGY

1
.

WHAT PEOPLE
TO FOCUS AND
WHO CAN
BENEFIT FROM
YOUR
SERVICES?

AGE

GENDER

INCOME

25-65
Years

Male
Female

SEC A+,
A
SEC B+,
B

2
.

WHERE DO YOU
STAND IN
FRONT OF
COMPETITORS?

USP

FIRST MOBILE
APPLICATION

INSTANT

AUTHENTIC

First mobile application that


enables individual verification
Instant verification report

Power of Aadhaar for identity


verification

Big competitors with


large database
Penetration of new
players
and predominant players

Lack of brand awareness

w
o

Marketing and advertising is


lesser than competitive
brands

Verified card strength


Real time data information
Growth of internet & smart
phone users

COMPETITORS

3
.

WHAT WILL BE
THE PILLARS
OF OUR
STRATEGY?

STUDY

LISTEN

ENGAGE

1 2

Study the
competition,
the tools &
trends.

Listen for what


your market
wants to hear.

WHAT
MATTERS

CUSTOMER
VOICE

INFLUENCE

We dont just
want eyeballs &
reach. Content
should be
engaging,
interactive.

PEOPLE

ACTIVATE

Even better if
we can inspire,
faving, sharing,
liking, fanning,
forwarding.

Or ultimate
goal is
activation :
advocacy,
loyalty &
preference.

DECISION
MAKERS

REVENUE
OPPORTUNITY

4
.

HOW WILL
STAND OUT
WITH OUR
CONTENT
STRATEGY?

Content
that TELLS a
STORY, and
address the
complex life
problems
people
have.

Content
that CALLS
to
EMOTIONS,
grand scope
of exploring
the emotion
spectrum

Content
that
personalize
s the
SERVICE
instead of
commoditizi
ng it.

Content
that
INSPIRES &
DRIVES
ACTION

Content
that
reaffirms
and
confirms
POSITIVE
Brand
assumption
s

5
.

WHAT DIGITAL
STRATEGY
HELP IN
ACHIEVING
OBJECTIVES?

SHORT
TERM
(2016)
INFLUENCING DECISION
MAKERS
Talks
Knowledge sharing
Blogging
Cause sustainability

BRAND AWARENESS
Launch campaigns
Digital footprints on focused
platforms
Digital media burst
Newsletter Release
Audio-Visual Content

MID TERM
(2016-17)

LONG TERM
(2017
onwards)

FLAGSHIP INITIATIVES
Regular digital campaigns
Picking a cause and working
towards it

NEWSLETTER

Development and deployment of a branded emailer.


Deployed to a select mailing list of industry influencers and
corporate decision makers.

Newsletter to feature
Insider News & Updates
Testimonials
Package deal of the month

UTILITY

TOPICAL

ANIMATED CREATIVE

STORYTELLING

Company
Profile &
Vision

Management Interviews
Storytelling Videos

Testimonials

VIDEOS

Service Excellence
Explainer Videos
Service USP

6
.

SOME
CONCEPTS TO
START OF WITH!

Concept
Dont let the disguise deceive you

Concept Note
One in desperate need may deceive you and that
deception can cost you dearly. We present the
same narrative with the popular folklore of a wolf in
sheeps
clothing,
with
the
metaphorical
presentation we intend to alert everyone before
trusting the unknown. The spin brings zing in the ad
that will be entertaining and brain tickling for
viewers to go viral.

Location
A farm
Duration
30-45 seconds
Actors
Interviewer (shepherd),
Wolf and 7-8 sheep

A man at a farm hiring sheep


In the queue of sheep you see a wolf standing
Finally the wolf reaches the table
The application sees the resume of the wolf with
the photo of sheep

Interviewer - How much milk will you give me?


Wolf 10 liters a day
Interviewer - How much wool can you produce?
Wolf 5 kg a month
Interviewer Will the farm have right over your
lambs?
Wolf - Yes
Interviewer approves with the stamp hired

Dont let the disguise deceive you

Download - Trust ID

Concept
Dont let the disguise deceive you

Concept Note
Taking the real life tragedies into account we set
one such story in theatrical presentation. With this
ad we try and show the gravity of the misfortune
that may fall upon you, when you trust someone
without any background check. Just one mistake
and the life is changed forever. With the heart
melting character, story and narration we certainly
will strike the right chords for our viewers!

Location
Roadside
Duration
30-45 seconds
Actors
1 beggar kid

Its a show reel of Montages of kids crying, begging,


eating and sleeping roadside.
Main jaanta hoon wo mujhse bahut pyaar karte hain
Aur main unse ab bhi utna hi pyaar karta hoon
Main kisi bhagwan, allah, god ko nahin manta
Kyunki uske liye aankhen bandh kar k bharosa karna
padta hai
Mere mummy papa ne bhi aankhein moonde
bharosa kiya tha
Meri nayi aaya pe
Aur ab main kuchch dekh nahi sakta
Par mujhe unse koi shikayat nahin hain
Ab aaya aisi nikli to usme unki galti thodi na hai?
The boy gets up and moves to the signal for begging
Nearly 40,000 children are abducted every year in
India (numbers to be verified from a reliable
resource)
Dont let the disguise deceive you
Download - Trust ID

Concept
Dont let the disguise deceive you

Concept Note
We intend to showcase a day in the life of an
ordinary guy and the wide spectrum of
strangers he comes across. We meet and work
with a lot of people every day, most of the times
we just trust them by what they say/present,
however, we always have that uncertain doubts
that put us to unrest. With this ad we present
the same situations and the solution to it i.e.
Trust ID.

Locations
Apartment, Office, Office 2, Signal, Parking
Duration
60-90 seconds approximately
Actors
7 lead and crowd, Lead protagonist (male), wife,
neighbor, interviewee, cash recipient, beggar kid,
security guy
Video Story Idea:
A man leaving for his office and the neighbor
(creepy) the new tenant is moving in, and is gazing
inside his home. He asks his wife to chain the door.
Cut to office
The man is taking an interview, the candidate has all
the qualifications required yet there is something
about his body language that makes the man
suspicious.

Cut to another office


He is handing over the money to someone but is
hesitant to make the payment, for the office
premises look clumsy.
Cut to signal
A very good looking kid approaches him begging
and he is clueless as to how this kid belongs here.
Cut to Parking (back to home)
The man gets down from the car and realizes there
is someone else in the parking area. A man at a
distant corner is watching him. The man gets
startled and starts running only to realize he is the
security guy (uniform) who looks like a thug.
Put your suspicions to test
Trust us with the rest
Dont let the disguise deceive you
Download - Trust ID

7
.

WHAT
ADVERTISMEN
TS TO RUN AND
WHERE?

AD OBJECTIVE

Website Click
Page & Post Promotion
Application Install

AD OBJECTIVE

Website Click
Page & Post Promotion
Application Install

AD OBJECTIVE

Website Click
Views
Brand Recall

OTHER PLATFORMS TO
FOCUS

THANK YOU!