BOLLYWOOD GOING HOLLYWOOD

AKASH
ROLL 03
“A” DIV
MBA08002005

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 Economic Opportunity
• The Indian film industry is projected to grow by 13% over the
next five years, reaching Rs. 176 billion in 2012, nearly double
its present size.

• Cumulatively over the next five years, Domestic box office is

expected to grow at 11%, overseas collections at 19%, and
home video at 15%.

• Such growth, coupled with the emergence of vertically

integrated studios, is incredibly attractive to foreign investors.

• Investors also recognize increased returns from Indian

entertainment companies now that Indian producers have
moved beyond traditional box office revenue, and have
embraced revenue streams such as television, mobile,
Internet, home video, merchandise, and music.
Source: PwC

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Indian Production Companies
Despite the lack of a structured studio system found in
Hollywood, India has large, well backed production companies

MOTION PICTURES

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 The First Major Co-
Saawariy
Production a

Starring two of Bollywood’s

biggest stars; Salman Khan and
Rani Mukherjee and directed by
Sanjay Leela Bhansali, Saawariya
marked the first major
production by a Hollywood studio
Budget
fully filmed in India. Total Box Office
Published estimates
range from Rs. 400 Despite opening to adverse Domestic $885,574
million ($10.18 mil) reviews the film grossed $18 (India)
to Rs. 500 million. million worldwide and started Foreign $17,620,234
est. Rs. 200 million the trend of Hollywood
for publicity producing in India. Worldwide$18,505,808
Source: www.boxofficemojo.com

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 Chandni Chowk to China
Warner Bros. and Ramesh
Sippy Productions
Directed by Nikhil Advani of the well known Kal Ho Na Ho, and
starring leading Bollywood actor Akshay Kumar. Production
began on January 21, 2008 in India and moved to Shanghai later
in the year to film the scenes from China. It is believed to be the
first Indian production shot in China.
Warner Bros. had planned to distribute the film worldwide in late
2008 following the Beijing Olympics but has since pushed back
release to mid-January 2009. Warner Bros. will hold worldwide
rights for the film.

Warner Bros. is developing another Bollywood project - and

looking ahead, plans three to six movies a year, all with Indian
talent.

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 Roadside Romeo
Walt Disney Studios and Yash
Raj Films
Walt Disney Studios with Yash Raj
Films and utilized state-of-the-art
computer animation. The technology
was done entirely in India. The film
features music, dances, songs and
romance just like any other Yash Raj
Film.

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 MY NAME IS KHAN
Fox Searchlight, Dharma Productions
& Red Chillies Entertainment
My Name is Khan grossed the
biggest opening day overseas,
taking an estimated INR 170
million, beating the overseas
opening day collections of
3 Idiots
Box Office: My Name is Khan

Domestic $16,419,056

Foreign $19,676,758.

Source: www.boxofficemojo.com

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 Fox STAR & Vipul Shah
In October 2008, Fox STAR Studios
announced its first major move in Indian
cinema – a multiple-film deal with
producer Vipul Amrutlal Shah, famous for
movies such as Namastey London and
the record breaking Singh is Kinng . The Fox STAR Studios India deal
includes the development and
production of a visual effects-driven
fantasy action movie and a
contemporary romantic comedy as
well as a first look deal on Shah's
future projects.

The VFX event film will be

supported by a team of top visual
effects directors from Hollywood and
supervised by Fox’s multiple award-
winning in-house visual effects
team.

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 South Indian
Investment

In April, 2008 Warner Warner Bros. Motion

Bros. Pictures India Picture Imaging and
entered into an Chennai based film
exclusive multi-picture While many of the services company
deal with Soundarya studios have shown Prasad Corp. recently
Rajnikanth's Ocher interest in Hindi announced a strategic
Studios. cinema (Bollywood), alliance that brings
Warner Bros. has their combined skills
The pact covers the and strengths in digital
production and looked into the large
South Indian postproduction and
distribution of Live- film restoration to
Action South Indian industries as well.
clients in Hollywood,
language films to be India and around the
released by Warner world.
Bros.
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 Regional Indian Film
Industries
The Indian film industry is
highly regionalized with
the largest language
groups supporting major
regional industries.
The Telugu film
industry produces the
largest number of films
every year in India,
with about 245 films
produced in 2006.
Hollywood
investment in the
Indian industry
has been primarily
driven by Hindi
films in Bollywood.

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 Purchasing Stakes

Imageworks India was formed last year when

Sony Pictures Imageworks acquired a 50.1%
stake in Chennai-based VFX/animation studio
Frameflow for a reported $5 million and
renamed the company. Imageworks India has
already contributed to "Spider-Man 3" and "I
Am Legend”.

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 Indian Investment in the
US Reliance
Bollywood films released in the United The largest push into the American
States earn around $100 million a year film industry by an Indian company is
through theater screenings, video sales and seen from Anil Ambani’s Reliance
the sale of movie soundtracks. Entertainment.
- Wadhwani. “Bollywood Mania” Rising in the United States. USinfo. Aug 2006.

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 FUTURE PROJECTS

• Shah Rukh Khan will soon star in a

movie alongside Hollywood big shot
Leonardo Di Caprio.

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 GANGSTER MEETS DON

• SRK and Leo are set to co-star in a

movie called "Xtrme City" directed by
Paul Schrader.
• Shah Rukh Khan, Leonardo Dicaprio
and Oscar winning director Martin
Scorsese bonded well during the Berlin
Film Festival recently.
• The movie is about MUMBAI
underworld networks with US.
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 Hollywood meets Bollywood in
$825m movie deal
• Steven Spielberg, the Hollywood film-
maker, and Anil Ambani, the Indian
billionaire, have finalised an $825 million
deal that will fund the production of up
to six films a year by the Oscar-winning
director’s DreamWorks studios.
• The deal that finally emerged is the
biggest collaboration yet between
Hollywood and Bollywood.

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 'Kites' a step to make Indian
films global
Director Anurag Basu
believes Indian films are far
from being global and his
new film "Kites" is finally
an attempt to reach out
to the non-diaspora audience
Abroad.

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 Fox Star going global with
'Dum Maro Dum'

• The company plans to unleash the

Abhishek starrer 'Dum Maro Dum' on
the same level globally as 'Khan'.
• Goa, Bachchan and Bipasha Basu are
the heady mix that Fox are counting
on to entice an international
audience.

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 List of highest-grossing Bollywood
films in Overseas markets
1 My Name Is 2010 Dharma Rs.
Khan Productions/Red 73,50,00,000
Chillies
Entertainment
2 3 Idiots 2009 Vinod Chopra Rs. 72,00,00,000
Productions
3 Kabhi Alvida Naa 2006 Dharma Rs. 44,50,00,000
Kehna Productions
4 Kabhi Khushi 2001 Dharma Rs. 36,75,00,000
Kabhie Gham... Productions
5 Om Shanti Om 2007 Red Chillies Rs. 36,00,00,000
Entertainment
6 Veer-Zaara 2004 Yash Raj Films Rs. 35,75,00,000

7 Singh Is Kinng 2008 Studio Rs. 35,00,00,000

18/Blockbuster
Movie
Entertainers
8 Love Aaj Kal 2009 Illuminati Films Rs. 33,25,00,000
Pvt. Ltd.
9 Rab Ne Bana Di 2008 Yash Raj Films Rs. 33,25,00,000
Jodi
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 List of highest-grossing Bollywood
films in the United Kingdom
1 My Name Is 2010 Dharma Rs.
Khan Productions/ 20,25,00,000
Red Chillies
Entertainme
nt

2 Kabhi Alvida 2006 Dharma Rs.

Naa Kehna Productions 17,50,00,000

3 Kabhi Khushi 2001 Dharma Rs.

Kabhie Gham Productions 17,00,00,000

4 Veer-Zaara 2004 Yash Raj Films Rs.

15,25,00,000

5 Kal Ho Naa Ho 2003 Dharma Rs.

Productions 12,75,00,000

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 SOURCE
• http://en.wikipedia.org/wiki/List_of_hig
hest-
grossing_Bollywood_films_in_overseas_
markets#Highestgrossing_Bollywood_fi
lms_in_Overseas_markets
• http://entertainment.in.msn.com/bolly
wood/article.aspx?cp-
documentid=3888608

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THANK YOU

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