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Organizational Development
Summer
Summer2016,
2016,Friday
Friday13
13May
May16
16
Planning
Strategic planning
development of long-term objectives
and plans for pursuing an organizations
mission.
provides direction to all units of an
organization.
HRD department reference the strategic
plan to determine priorities for developing
employee KSAs.
Mutual support
Functional areas provide valuable
input to shape the development of
Strategy.
Though HR and HRD function both
directed by organizational strategies,
they should also help shape their
content.
Strategy development
Planning of strategy occurs throughout the
organization, with
each higher level of the
organization providing direction to the lower
levels.
Strategic plan development process is similar
whether strategy is developed for entire
organization or for some subunit.
Differs in the type of information collected and
analyzed to develop strategy and level of details
provided in directing actions.
Strategic coordination
Strategy provides direction to the individual units
Units develop objectives to accomplish strategy.
To accomplish objectives units develop their own
strategies/tactics.
Individuals within unit are given objectives to achieve
unit objectives through chosen tactics.
When viewed from the HR unit, the strategy provides
general direction that leads to the objectives for HR.
These objectives require supporting tactics.
Tactics lead individuals to achieve a set of objectives.
This way, plans provide direction to fulfill organization's
mission and are developed and coordinated throughout
the organization.
Mission
Opportunities
Threats
Strengths
Weaknesses
Tactical Activities
Unit
Objectives
Unit
Strategies
and Tactics
Employee
Objectives
HRD - case
At organizational level, HRD can contribute to
shape organization's competitive strategy.
In any case : divisional staffs ability to carry
out strategy is seen as a problem.
Any org can decide to go ahead with her
strategy, but would it be better served by
adopting a strategy that matched more
closely the KSAs of their staff ?
Have they identified right people for key
positions to get them in place.
HR strategy
HR function needs to create a succession
planning process and a corresponding
executive development program for those
identified as successors.
Before committing to this strategy, HRD
manager needs to be consulted to determine
probable cost and time parameters of such a
program.
This HR program will depend on a human
resource information system (HRIS) that
provides accurate and meaningful data
necessary for HR planning.
HRD strategy
HRD strategy
Should they be developed inhouse or
farmed out to firms specializing in
executive development?
How does executive development fit
into the culture of the organization ?
The answers to these kinds of
questions provide the content of an
HRD strategy.
Manage change
What types of systems and procedures
must change if the strategies are to be
successful?
The reward system?
The field of OD provides processes for
identifying when systems and procedures
need to change and how to manage the
change.
Mission
Why organization exists and
its commitments
Focal point for strategy
development
Outlines what the strategy is
designed to achieve
Strategy
How an organization is going about
accomplishing its mission.
Attempt to optimize the match between
what is occurring or is projected to occur
in the external environment and the
organizations internal operations
Short and long term objectives,
courses of action to achieve those and
allocating resources to carry out actions.
Competitive strategy
Concerns positioning the company in
the marketplace
Interrelated internal and external
choices made by the company to
improve or retain its competitive position
Documented relationship to many
aspects
of
managerial
and
organizational behavior
Competitive strategy
Market leader :
Prospectors and innovators
Find and exploit new pdts and mkt
opportunities
Survey wide range of environmental
conditions, trends and events and
move quickly into windows of
opportunity
Competitive strategy
Market follower :
analyzer and differentiator
Minimizes risk and maximizes profit
opportunity by moving into a market after its
vitality is established by others
Copying and improving upon pdts with an
established market
Middle portion of the competitive strategy
continuum
Competitive strategy
Cost leader :
Defender
Low cost provider in the industry
Success depends on pricing competitiveness
Having a pdt that is acceptable to the mkt
Produce a standardizised pdt or svc efficiently
by using economies of scale, low cost labour
Introduce innovative pdtn methods
Strategic contingencies
Success of CS is contingent upon demands
of external environment and factors internal
to organization
Strategy is the process of making internal
adjustments to accommodate the demands
of the external environment while remaining
true to the mission
External strategy requires an internal
strategy to be developed and implemented
Matching factors
Internal strategy (IS) reflects how the org must
change in order to carry out the CS
Key factor of IS
Org Structure (div of labor, policy, procedure)
Core technology (how pdts & svcs created)
Core tech is critical to implementing external strategy, it
can influence strategy that is adopted
When CS is not consistent with CT, one of these factors
must be changed
External and internal strategies are aligned to maximize
the match between environmental demands, CT & the
org structure
External
Internal
Strategy
Strategy
Mission
Technology
Structure
External Environment
Elements outside the org that influences
orgs ability to achieve its mission
Competitors, economy, societal norms and
values, laws and regulations, raw
materials, suppliers, technological
innovations
A factor important for one org may not be
so for another, even if in same industry
External Environment
Orgs differ mission, resources, operation
Each org must examine env for threats and
opportunities
Success of a CS can be significantly influenced
by the uncertainty of env
Envl uncertainty : Complexity and Stability
Complexity : number of factors in the env and
how interrelated they are
Stability : rate at which key factors in the env.
Change. Rapid change more unstable
High
High
Low
Moderate
uncertainty
High
uncertainty
Low
Low uncertainty
Moderate
uncertainty
Environmental uncertainty
More uncertain env org must be flexible
and adaptable Market leader strategy
More certain env less flexibility, so
rigid operating method minimizes cost and
maximize profitability cost leader
strategy
Uncertain env favors decentralized DM
Certain env- certain DM
Core technology
Technology how work gets done in Org
Core tech.-main activities associated with orgs pdts and
svcs
Routine to Nonroutine technology
Routine : Highly predictable, few problems, well
structured and well defined solutions if problem occur
cost leader str
Nonroutine : difficult to predict, problems occur
unexpectedly, solutions not readily available
Employees need more DM capability, higher level KSAs
Market Leader str : dev and pdn of new pdt is the key
Software and computer chip manufacturers
Organizational structure
How a firm is organized, policies and procedures for
coordinating activities
Utilized to carry out strategy
Must be aligned to address both strategic envl factors
and the Core Technology
Org Design : Mechanistic, Organic
Mechanistic : rigid, highly defined tasks, detailed procedures,
vertical comm. Channel routine technologies
Organic : flexible rules, loosely defined procedure, highly reliant
on experts non routine technology
Competitive
Strategy
Labor market
Production Technology
Corporate
culture
Human
Resource
Strategy
Economic
Condition
Employee KSAs
Thanks
for your
patience