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BBA-FA08-BATCH 10A
Group Members
• Irfan Khalid
• Zahid Ali
• Muhammad Rashid
• Ahmad Raza
Management Analysis
Introduction
VISION
Mayfair’s existence is the story of pioneer-ship and
adherence to stringent quality controls and evolution of
dynamic management systems. With dedicated efforts
Mayfair sees itself becoming an international player of
significance in the confectionery business.The
organization plans to achieve this by being steadfast in its
mission and maintaining a clear vision:
Assistant Assistant
Brand Finance
Assistant IT
Procurement
Assistant HR National Sales
Manager Manager Manager Manger Manager Manager
Assistant Regional
Brand Sales
Manager Manager
Area Zonal
Designer Sales
Manager
Sales
Officer
Order
booders
Sales
man
HUMAN RESOURCE MANGEMENT
Management Functions
• Planning
• Organizing
• Source :
Current Mayfair
Employees
Internal and external
Advertisements
Data Bank
Employment Agencies
and consultants
Selection
Orientation
Orientation
• Best Quality
• Trust
• Strong team force.
SWOT Analysis
Strength
• The Oldest Company in the
confectionary industry formed in 1969.
• Company has a strong sales force.
• Wide distributor network more than 450
towns.
Weakness
• Company did not feel to more spend on
advertisement on media but in the new era of
competition the less expenditure on advertisement
became a weakness for the company
Opportunities
• Mayfair has an opportunity to
earn profit by making Chocolate
and Jelly products because his
competitors have an edge over it
by producing the chocolate and
jelly products
• To increase its revenue and
efficiency by using new
equipments.
• By spending more on
advertisement, there is
opportunity to increase its sales.
Threats
• It is a big threat for all companies
of Counterfeit products. Because
counterfeit products of many
illegal firms reduce the goodwill
of real company.
• There is absence of copyrights
laws in Pakistan, so it is difficult
to stop the counterfeit products
Porter’s Model
Bargaining power of supplier is high.
Bargaining power of customer is high.
Threat for substitute goods and services is high.
Potential for new entrants is very low.
Porter’s Model
Potential new
entrance is Low
Bargaining power of
Halal, Candy
Bargaining power of
Supplier is HIGH Land, Kidco, buyer is HIGH
Packages, JoJo, Mitchels. Distributers,
Al-Makkah, Wholesaler,
Al-Aziz, Retailer,
Pak Industries, Individuals.
Rafi Suger
Threat of Substitute
goods & Services is
HIGH
Bubbles, Candy,
Chew, Toffee, Egg
Biscuits, sandwich
biscuits,
Value Chain Analysis