Академический Документы
Профессиональный Документы
Культура Документы
SALES
PROMOTIO
N
Examples:
Displays
Shows
Demonstrations
SALES PROMOTION DIFFERS FROM
ADVERTISING
ADVERTISING
SALES PROMOTION
INSTALLMENTS OFFERS
Videocon Air coolers:
Pay 1999/- now, balance in 24 equal
monthly installments.
FREE SAMPLES
Offering free samples to a large
section of a new market, a
company gaining an entry into that
market.
Soaps, Detergents, Tooth pastes,
Coffee
GIFTS
Distribute gifts to customers, dealers
and influential and key people.
Gifts include: pens, calendars, diaries,
table decorations etc.
Gifts carry the company’s name and
logo.
Gifts create goodwill towards the
company and indirectly further the
company’s sales interest.
EXCHANGE SHEMES
AKAI exchange scheme
India’s No.1 CTV The Akai 53 Cm Is
Now Available For A Shocking Rs.
5,990/-
Illuminated designs
Motion displays
Sky writings
IDENTIFYING THE REQUIREMENTS
IDENTIFYING RIGHT PROMOTION PROGRAMME