Tourism Product

Development

The tourism product is defined in several

ways, a few which provided by Smith (1995)
A bundle of activities, services and benefits
that constitute the entire tourism experience.
This bundle consist of five components:
destination, attractions, destination facilities,
accessibility image and price.
A collection of physical and service features
together with symbolic associations which
are expected to fulfill the wants and needs
of the buyers.
A satisfying activity at a desired destination.

MODEL OF THE TOURISM PRODUCT: (Smith)

1. The physical plant core of any tourism
product; which can be a site, natural resources,
or facility such as water falls, wild life or resorts.
2. Service the technical performance of specific
tasks required to meet the needs of tourist.
3. Hospitality is an expression of welcome by
local residents to tourists arriving in their
community.
4. Freedom of choice acceptable rage of options
in order for the experience to be satisfactory.
5. Involvement participation of consumers in
some degree, in the delivery of services; a sense
of engagement focusing on the activity
whether for pleasure or business.

Tourism Product Development

Is defined by the UNWTO-ETC as a
process whereby the assets of a
particular destination are moulded to
meet the needs of national and
international customers.
En compasses all elements with which
the visitor to a destination comes into
contact, including infrastructure, the
service personnel, places, attractions
and activities, facilities and amenities.

Prerequisites To Tourism Product

Development
Successful tourism product development is
premised on the following conditions
(UNWTO-ETC)
1. Accessibility the presence of adequate
transport infrastructure and
independence from foreign operators.
2. Resources/existing products the range
and quality of tourism resource,
diversification, geographic concentration
or distribution of tourism resources,
supply and quality of human capital.

Prerequisites To Tourism Product

Development
Successful tourism product development is
premised on the following conditions (UNWTOETC)
3. Demand the scale and trend of current
market demand, forecast growth rate, ability
of destination to offer product matching the
tastes and characteristic s of the market.
4. Policy and government stability, openness to
tourism, priority given to tourism
development, form of government which
indicates levels of participation allowed in
decision making, policy in tourism investment.

Prerequisites To Tourism Product

Development
Successful tourism product development
is premised on the following conditions
(UNWTO-ETC)
5. Tourism in relation to the destinations
overall economy shares of tourism to
the GDP, percentage of jobs created by
tourism, level and quality of
entrepreneurship, innovation and
education.
6. Acceptability to tourism stakeholders

The Tourism Product Development Process

Foundation of product creation process:
1. A motivation to travel
2. Resources / attractions in the destination
Steps in Tourism product development:
3. Indentify all tourism assets or resources
4. Match the assets with potential markets
5. Make the product more inviting
6. Develop activities around the tourism assets
7. Develop a tour package focusing on the tourism
assets
8. Communicate the benefits of the tourism
product
9. Develop DMOs

Components of Tourism Product

Development
A tourism product development contains
the following components:
Development strategy
Development zones
Scale and form development
Policy and intervention initiatives
Economic analysis of new tourism
product development
Marketing plan
Action plan