Вы находитесь на странице: 1из 62

Project WE LIKE

Presentation for VIVA

Rohan Bind
HPGD/OCT15/3168

We Tube

Internet marketing

Use of social media in Marketing

Types of e-business

Anger management

Cyber Crime

INTERNET MARKETING
By. Prof. Sagar Narsian

Internet is considered to be The Magic Stone of the Millennium!.

Similar to the age when humankind did not know about fire and the stone and
the Flintstone was used to create fire. The revolution of the Internet
Marketing has gone through below phases:

Printing Press

Electricity

Automobile

Telephone

Computer

Internet and

Mobile

Contd

Then, what is the Internet? Internet comprises of below fundamentals.

It is a world-wide Network of Computers

The fastest and the cheapest communication medium in the world with ever
growing Global reach.

Internet as a Great Leveller, Marketing Channel, Distribution Channel

Internet increases Business Efficiency

Internet is a Business Implementation Tool

Promote, advertise, market electronically

Provide rich contemporary information

Prompt viewers with newsletter, emails, reminders, schemes, promotions, etc.

Contd

Why we need to keep presence on the Web?

Web address is as important as postal address; it is available to buyers around the globe,
anytime, anywhere

It is a medium for Information Dissemination, i.e. it is use to publish the


information for different categories of buyers they could be Clients,
Prospects,
Collaborators, Partners, Associates, Colleagues, etc.

The Five Principles of Internet Marketing:

Make it easy to find what you are selling!

Deliver Solid Service!

Individual Customization is key!

Make Navigation Simple!

Business to Business Focus Initially!

USE OF SOCIAL MEDIA IN MARKETING


By Prof. Surashri Shivadavkar

Social Media Marketing is process of interacting with the masses on social


networking channels.

To enhance brand image

Drive traffic to desired destinations.

Build buyer persona and

Fill sales funnel through engaging content.

According to surveys, there are more than 65 million social media users are in India.

The reach of social media is PAN India.

Social media gives the kind of extensive exposure to your brand.

On Social Media, the success of your brand depends on the kind of social media
channels you are present on.

Contd

Facebook has the maximum reach as it is the most understood and used
platform.

Twitters flexible, real-time platform allows you to get creative and drive
results at the same time.

LinkedIn is the worlds largest professional network on the web with 161
million members in more than 200 countries.

Pinterest is the third most popular social networking site. 71% Pinterest users
are Women! Pinning is Winning.

The benefit of Google+ is whatever you are sharing on Facebook, Twitter,


these posts can be carried out on Google+ without any hesitation.

TYPES OF E-BUSINESS
By Prof. Alok Jha

Any business that involves internet as a platform to inform and promote for a
business.

Types of E-Business

Informative

Business

Social Platform

Why do we need to categorise?

Customers as different

Different customers have different needs

Different people have different skills set to run different kind of businesses

Each business have their select customers base and audiences

Informative

All corporate websites

University/Educational websites

Classifieds websites

Government websites

Business

B2B: Business to Business

B2C: Business to Consumers

C2C: Consumers to Consumers

C2B: Customers to Business

Social Platform

Facebook

Instagram

ANGER MANAGEMENT
By Prof. Rm Saravanan

WHAT IS ANGER?

Anger is the potent energy.

The more we observe anger, it makes one think that, human being are so
unique and creative in expressing their anger.

Anger is nothing but expression of helplessness.

The breaking points are different but everyone gets angry

Anger is nothing but extreme displeasure

When expectation doesnt need reality

Anger leads to lot of hurt

During any Hurt, we have the power of to exercise anyone of 3 choices:

Low Morale and Inaction

Process hatred and rebel, agitate and fight

Convert Hurt into Growth

How to manage anger?


We should not try to control our anger, but we must channelize our anger for higher
purposes. A simple prescription would be to build awareness, because, the more we
become aware, the more possibility of conquering anger.

How to channelize?

Acceptance : Let us accept the outcome. The moment we accept, peace


returns. And with peace, one can move forward with ease to solve the
issue.

Self-awareness : Let us be aware of our anger and cause of our anger so


we can correct or channelize it.

Realization : Let us be aware that everybody lives and works for their own
reason. Let us drop the over expectation, we have from others.

Higher choice : Let us be aware that we have 2 choices in every situation.

Focus : Focus on What is in my control & dont bother much about What
is not in my control

Creative solutions : Look for creative solutions

7 KINDS OF ANGER

Anger due to lack of energy mothers

Anger due to expectation of instant results when ideas implemented doesnt


give results

Anger when ones ego is hurt

Anger when ones heart is hurt

Anger in not able to manage irritants of life

Good anger : Social anger Convert anger into performance

Useless anger no purpose, jealousy

CYBER CRIME
By Prof. Sachin Dedhia

Cyber Crimes uses computers and networks for criminal activities.

Computers can be used for committing a crime in one of the following three
ways:

As a tool hackers send viruses from your computer

As a target Hackers target those working on Net banking, credit card, source
code, important project

Both as a tool and a target

Hackers attack : Greed and Desire

Nigerian scams, Speak Asia, Jobs, Insurance companies

Contd

List of Cyber Crimes

Hacking of computer systems and networks

Cyber Pornography

Financial crimes

Online gambling

Intellectual property crimes

Harassment, Defamation, abusive emails

Cyber frauds Forgery of documents, currencies

Launching of Virus, Trojans, worms

Denial of service attacks

Cyber terrorism

Sale of illegal articles Narcotics, weapons

Contd

FACEBOOK SCAMS / FRAUDS

HTML Vulnerability

Facesniff

Facebook records all information

Terms and conditions accept

Cookie use Browser Injection cookie

Ads based on searches

Sign out and close browser

Personal information

DTA Dont trust anyone

Firewalls, scans, antivirus

Information : general, not specific

Insta-alert facility

Always logout / signout

Contd

Cybercrime within organizations

Email Abuse

Spam emails

Cyber defamation

Theft of source code

Exchange of business secrets and documents

Insider attacks on personal database

Use of office computer for other business

Denial of service

Information espionage

We Lounge

Mr. Shailesh Patil


Director, Kesari Tours and Travels Pvt Ltd

Mr. R. K. Menon
CEO, Ddamas

Mr. Pramod Sant


VP, Supply Chain Management, Siemens Ltd.

MR. SHAILESH PATIL


Director, Kesari Tours and Travels
Pvt Ltd.

Director, Business Administration in Kesari since 14 years of business


experience.

Responsible for setting up Systems and Administration.

Kesari Tours & Travels started on 8th June 1984, death anniversary of his
grand father in 100 sq.ft. with no capital money.

Believed in the word of mouth, quality service, punctuality.

Mr. Kesari is known as a Mega Phone person with the help of which voice
magnifies. Loves to tell things to people, sharing the things.

Followed the theme of Technology Systems and processes used in Singapore.

Contd

Had lot of passion in the filed of Information and Technology.

The turning point of business is that the family members/ owners are
conducting the tours.

Utilized the problem of space by working in to two shifts to generate the


revenue which was 100, to make it 200.

Designed the software for the company.

Started developing relationship management by sending them personalized


greeting cards, written in three different languages.

Explored the destination, unique places, new locations which are not offered
by the competitors.

Contd

He is famous for authentic and accurate information.

Nurture employees as ethical business practices, perfect human being to


become family member of Kesari.

Developed a software to send the details of tour, passion for new


development programming in FoxPro.

Software is system specific not person specific.

Developed a paperless office for CRM and ERP based system.

Faith on, more you give more you get.

Customer is God

MR. R. K. MENON
CEO, DDAMAS

Mr. R K Menon is currently leading the Ddamas team in India and


Internationally.

Prior to Ddamas , he was the CEO of Renaissance India Retail.

He is one who leads by example.

Has successfully completed MBA in marketing from DCMS. Calicut University.

BSC graduate Specialized in zoology

Completed MBA in 1994

After completion of MBA he wanted to do something in the social sector,


Always did things differently.

He says , If you want to do something big you have to join a mammoth


company .

MR. MENONS THOUGHTS ABOUT


TODAYS MBA CROWD

In 1994 opportunities were restricted.

Today opportunities are much larger.

Earlier they were happy to earn and learn.

According to him , today's students have a wrong thinking that MBA means
high salary.

Unless you dont get the functional values of sales or product or service he
cannot be an effective manager or Marketer.

Unless lost a sale , one cant see the joy of sale

MR. MENONS EXPERIENCE

1st Company after MBA Transmatic (Manufacturing of PC Monitors)

Profile included Team handling, New Business development .

After that joined Philips and handled every function.

First sale was a plasma TV to Mr. Ratan TATA for 12 lakhs in 1995.

He started his career as a sales executive.

KODAK INDIA JOURNEY OF MR. MENON

Mr. Menon developed an Innovative sales tool which was completely new
to the Industry , which led to a high increase in the Companys shares
across the country

In 2003 Mr. Menon took over the consumer Imaging department which
was a 350 cr business .

Handled markets like India & south Asia Clusters.

He introduced a software system where data is generated and recorded


for every activity pertaining to sales , Purchases , Stock and inventory
systems , Various types of data were generated through this and given to
various important people of the company so that decisions can be taken
faster related to ordering of Raw Materials or Distribution and
transportation or stock / Inventory levels

2 boys from Pune approx. 20 years of age made this software and in no
time, all branches of Kodak across the world have started using this
software.

MR. PRAMOD SANT


VP - SCM, SIEMENS LTD

Mr. Pramod Sant has been with Siemens for over 26 years.

His expertise lies in Supply Chain Management Indirect Material and Export
Control and Customs.

In industry of Logistics over 2 decades.

He has been handling Supply Chain when it used to be called Procurement.

He has won many awards for his exemplary contribution to the SCM industry.

His journey was really incredible, as he looks back. When started, hardly few
people whose first choice was Supply Chain.

Contd

His Success Mantra is, as he kept faith on Procurement, Logistics, supply chain
and journey progress.

Spoke on how you cannot manufacture something without getting a raw


material or component and what you manufacture if you cannot supply
finished good, it is of no use.

Handling factory procurement, Project supply chain , corporate procurement,


Import- Export, various departments connected with Supply Chain, new
challenges with various new areas.

Spoke about the drastic changes in the company, When he joined the
company was small with 3000 people, 4 to 5 factories. Now 23 factories, 56
locations, various R & D centers, the service and software development with
apprx. 19000 people.

Contd

Spoke about his personal development, as he joined as a fresh engineer,


became process oriented person with global exposure, experienced with 100
+ companies of Siemens.

Spoke Supply Chain plays important and critical role in Siemens, have four
verticals. One of them is Health Care (e.g. CT & MRI) which is deal with life of
patients.

Handling critical areas like trains, coaches, rapid metros, etc.

Plays more role in background. Currently there is huge shortage of qualified


and experienced professionals.

CHALLENGES AND REQUIREMENTS

Spoke fresh engineers take 3-4 years to deliver the output. Observed the good
signs that, many institutions take input from industry and improvising the
content of course and curriculum. Can reduce the gap by industry and
institution collaboration with guest lectures, lectures by industry people,
internship, projects, etc. As a result institute will be able to deliver the
people ready for the industry. Spoke about the importance of SCM in industry.
No impact of E-commerce boom, using various tools to improve the
productivity and efficiency of SCM/Siemens.

Spoke that none of the competitors of the company. The plan for upcoming
year is long term vision to have a profitable and sustainable growth.

The company is active in social media also.

NEWSWIRE

IT COMPANIES SUFFER $60 MILLION


LOSS DUE TO CHENNAI FLOODS

Crippling floods in the city have caused huge losses to the IT industry.

IT insiders have pegged the losses at $5-10 million for mid-size firms and $4050 million for large companies.

Cognizant, Infy, TCS and other IT firms have been organizing buses every hour
to send employees to Bangalore.

Around 2000 employees of each of these companies have already left to work
out of Bangalore.

HR departments of IT companies contacted each and every employee in


Chennai to check their status.

Many employees were stranded in their homes.

Contd

Apart from IT sector, automobile industry chamber have estimated the


possible losses to be around Rs 15,000 crore.

According to Assocham, small and medium enterprises, engineering, textiles


and tourism sectors have also been badly hit by the flooding.

As Chennai continued to fight back unprecedented rain and floods, the death
toll climbed to 450 since the onset of monsoon in October-end in the city and
neighbouring districts.

APPLE REGISTERS AUTOMOBILE


DOMAIN NAMES, INCLUDING
APPLE.CAR
Apple Inc has registered domain names related to automobiles, adding to

speculation about the company's plans to develop an automobile.

The iPhone maker registered the domain names,


which include apple.car, apple.cars and apple.auto
in December, according to domain information
provider Who.is.

MacRumors had first reported the news on Friday,


but said the domain names could be related to
Apple's CarPlay, which lets drivers access contacts on their
iPhones, make calls or listen to voicemails without taking their hands off the
steering wheel.

Contd

While never openly acknowledging plans to build a car, Apple has been
aggressive in recruiting auto experts from companies such as Ford or
Mercedes-Benz.

Car technology has become a prime area of interest for Silicon Valley
companies including Google Inc, which has built a prototype self-driving car.

54,483 CYBER SECURITY INCIDENTS


REPORTED THIS FISCAL: GOVERNMENT

As many as 54,483 cyber security incidents such as phishing, spam and


malicious code have been reported in the current financial year.

These incidents were reported to the Indian Computer Emergency Response


Team (CERT-In) by various Indian organisations, individuals and agencies from
other countries

The area of information technology (IT)


is characterised by rapid developments
and fast changing obsolescence, IT Minister
Ravi Shankar Prasad said, adding that
"with every IT product introduced into the
market, newer vulnerabilities are
discovered, leaving scope for malicious actions".

Contd

He said however that CERT-In does not maintain any separate data with
regard to the losses incurred by the Indian companies due to cyber-attacks.

The minister said the government has taken various steps to curb
cyber-attacks.

With every IT product introduced into the market, newer vulnerabilities are
discovered, leaving scope for malicious actions.

CERT-In does not maintain any separate data with regard to the losses
incurred by the Indian companies due to cyber attacks.

IT minister said the government has taken various steps to curb cyber attacks.

The government is also in touch with Internet service providers (ISPs) on


upgradation of their infrastructure and technology so as to address the
shortcomings with regard to identifying and blocking encrypted websites.

5 BIGGEST TECH FAILURES OF 2015

2015 was a year of so many successful innovations and offerings in the field of
technology and research.

To err is human

Five tech failures which can provide a lesson for the future enterprises.

Airtel Zero initiative was literally zero

Airtels Zero initiatives which was supposed to be an innovative offering, failed miserably
and created mass outrage.

Criticized by its competitors too who were apprehensive that similar schemes may have to
come under consumer and regulatory scrutiny.

Companys brand image, especially among the youth, has taken a beating,

This was seen against the net neutrality Principles and it made the Indian Government take
sttrict steps in maintaining the standards of neutrality,the only good this plan ever did.

Contd

The Internet.org followed suit

The debate of net neutrality which was started by Airtel Zero was further fuelled by Mark
Zuckerbergs pet project Internet.org program now known as free Basics.

The company allows access to a certain websites in the name of giving access to basic
internet facilities to the poor people who cannot afford it.

Journalist, Nikhil Pahwa calls Zuckerbergs ambitious project an effort to confuse hundreds
of millions of emerging market users into thinking that Facebook and the Internet are one
and the same.

The concept can not only be termed as failure but also created deep divides among the
intelligentsia, the activists and even within the policymakers.

Ugrading to Windows 10, think twice

Free Windows 10 has an expensive secret.

According to reports, Windows 7 and 8 users can upgrade to Windows 10 for free but theyll
have to pay subscription charges from next year onwards.

Contd

Ashley Madison hack embarrasses millions

An organization called Impact Team hacked Avid Life Media, the operators of
affair matchmaking website Ashley Madison in July, with the user data of
millions of people being released by Impact Team in August.

Ashley Madison is a honeypot for people who had something to hide.

According to the report, about one third of the email addresses are fakes like
foxmulder@fbi.gov, but a surprising number of users registered with their
work email addresses, causing embarrassment both for employees and
employers

It has a psychological aspect to it that no other hack has had before- not to
such an extent.

Contd

4K videos boring

The much-hyped 4K suffered a terrible plight as critics called it boring - a


worst adjective given to any technology.

Even though the latest and high-end television sets support the technology,
there just isnt enough content available.

viewers can hardly tell the difference.

4K has already been superseded by the arrival of OLED 4K displays with HDR.

The other problem with launching a new standard like 4K is that companies
must convince consumers whove already invested in the status quo to upgrade
their existing content libraries.

INDIAN SOFTWARE MARKET TO GROW 12.8


PER CENT TO $5.3 BILLION IN 2016: GARTNER

India's software market is expected to grow 12.8 per cent to reach $5.3 billion
in 2016, research firm Gartner said, as the government and enterprises begin to
leverage digital technology.

Gartner says that digital business will


completely alter the market and that India
has the highest forecasted growth rate amongst
BRIC nations, a group that also includes China,
Brazil and Russia.

FDI inflows in 2015 have grown to $30.9


billion, a 27 percent increase year over
year.

Contd

Indian government is serious about leveraging information technology for


effective governance.

Use of software-as-a-service and open-source technology is also growing in


the Indian market.

Consumer-focused brands are rapidly purchasing and adopting digital


applications to strengthen their competitive position

Indian enterprising are evaluating emerging technology based on its ability to


deliver innovation and ability to deliver business value, rather than just cost

WIPRO BUYS US FIRM VITEOS FOR $130


MILLION

Wipro, Indias third-largest information technology (IT) services provider had


signed an agreement to acquire New Jersey-based back office services
provider Viteos Group for a consideration of $130 million (around Rs 860
crore).

This is the Bengaluru-headquartered companys second acquisition this month


and third in 2015.

The 12-year-old New Jersey-based Viteos provides services including


processing, reconciliation of trade, settlements and customer data across
asset classes and currencies for investment banking clients in the US, Europe
and Asia.

Viteos, which earned $26.5 million in revenue last fiscal year with roughly 400
employees, will retain its brand identity to strengthen its presence among
clients.

Contd

Wipro plans to use Viteoss licensing platform to offer services to buy-side


companies, a term used by investment bankers to refer to institutions that
buy investment services such as mutual funds, pension funds and insurers.

Wipro will also retain the US companys leadership team to drive platformbased outsourcing business services.

The acquisition reflects a broader shift in Indias software outsourcing


industry towards building an arsenal of intellectual property-led high-margin
software platforms rather than relying on an army of engineers to offer
technology solutions to clients.

Contd

In the past year, Wipro has been aggressively pursuing


its inorganic growth strategy, which is primarily
focused on acquiring newer capabilities and
platforms that can boost its drive towards
non-linearity.

Apart from cellent AG, Wipro had in July acquired


Designit, a Denmark-based global strategic design
firm for a consideration of ^85 million (around $94
595 crore).

million or Rs

SYSTEM UPGRADE REQUIRED: IT EMPLOYEES NEED


TO UPGRADE THEIR SKILLS TO SURVIVE THE DIGITAL
WAVE

As time passes by, more and more Indian IT firms are focusing on surfing
the digital wave, and because of this, there is an increase in the number
of employees, afraid that they would be washed-up by constantly changing
and developing technologies.

Even though it can't be denied that 80% of the business comes from older
technologies, experts are still of this opinion that this is all set to shrivel and
IT people have to upgrade their skills so that they can stay relevant.

some people with specific skill sets that would be out of use would surely
have to look for options either within their companies or outside

Contd

In April, Wipro official had stated that automation, artificial technology and
greater efficiency through digital technology would be reducing the
headcount of these companies by 30% in the coming three years.

This would most probably happen either through attrition and redeployment
to technologies of higher value.

IT companies are spending crores of rupees so that they can train their
employees with new skills, but even the companies tend to naturally pick
those who have the desired talent and an aptitude for coding.

Employees who have been mediocre at coding and development, have to


change roles into areas like pre-sales, business management or project
management, which are a mix of functional and technical skills.

INDIA RANKS 131 IN ICT DEVELOPMENT


INDEX

International Telecommunication Union measures countries according to their


level of ICT (information, communication and technology) access, use and
skills.

India has been ranked 131 out of 167


countries by the ICT Development Index
of the International Telecommunication Union.

The ITU report, Measuring the Information


Society, said that 3.2 billion people are now
online, or 43.4% of the global population.

only 18% Indians have access to the internet.


Worldwide, 7.1 billion people are covered by a mobile-cellular signal.

Contd

By the end of this year, 46% of households


globally will have internet access at home,
up from 44% last year and just 30% in 2010.
India, 15.3% of households have internet access.
Here's a look...

In

TELANGANA TO SET UP AEROSPACE,


GAMING INCUBATION CENTRES

After the success of T-Hub, the Telangana government is in the process of


setting up two more incubation centres in gaming and animation and
aerospace sectors soon.

The government has started a pilot project to digitise the health records of
its 35 million citizens across the state.

We are also working to set up an aerospace incubation centre. We are


talking to Boeing and Pratt & Whitney. The heads of these two organisations
play key role in industry bodies such as CII. We want to keep these two
organisations in the forefront and develop a specific centre where all the
institutes come together with government support, Rao said.

Contd

As a part of T-Hub, the gaming and animation centre will be inaugurated on


December 5, while the aerospace incubation centre will be ready by March
next year

The integrated database would be available for both government and private
hospitals. The health records can be accessed by a unique ID or Aadhar card.
The whole data will be put in Cloud so that anybody can access it.

The government may consider budgetary allocation for the recently


inaugurated T-Hub, a technology incubator, with collaborative efforts from
the Indian School of Business ( ISB), the International Institute of Information
Technology (IIIT-Hyderabad) and NALSAR University of Law, besides various
other organisations.

SOCIAL IMPACT 2.0: TECHNOLOGY ENTERS SOCIAL


ARENA, NEW-AGE ENTREPRENEURS EMBRACE IT TO
INCREASE REACH

Uniphore Software Systems, which develops voice biometrics and speech analytics
software in 30 global and Indian languages, is running a pilot with taxi and autorickshaw drivers in Delhi-National Capital Region to see if its speech detection
technology can be an effective English-language teaching tool.

The project is for a telecom company that wants to offer English learning capsules
over the phone to its subscribers.

Bengaluru-based Artoo is rolling out a virtual assistant for field agents of non-banking
financial companies to manage daily tasks and schedule appointments with potential
borrowers.

Artoo, which originally developed customer relationship management software for


field agents of microfinance institutions, is repositioning itself to cash in on the big
boom involving the micro, medium, and small enterprise (MSME) sectoror the
'missing middle'that is in dire need of credit.

Contd

When Uniphore's founders were developing Akeira, an interactive voice


response software, they realized that their main challenge was not language
but dialect and accent, which could vary every 100 kilometers.

"(Akeira) needed the ability to handle different dialects. Also, calls coming
from far-flung areas come with background noisethe signalto-noise ratio was
skewed," said CEO Sachdev. Today, Akeira supports 150 dialects globally and is
used by large enterprise clients including SKS Microfinance, ITC and World
Health Partners.

When Bengaluru-based Forus Health developed 3nethra, a portable prescreening ophthalmologic device, the company ensured it was rugged enough
to weather arid terrain or rain forests.

The device requires 8-10 watts of power, can work with solar panels, costs a
fraction of western models, and can be used by minimally trained
technicians.

Contd

To date, doctors in 20 countries have used the device to test some 1.5 million
people, said K Chandrasekhar, CEO at Forus.

The 'base of the pyramid'representing the largest but also the poorest socioeconomic groupprovides many contexts that have strong design constraints,
which force a kind of creativity and fresh thought. But impact requires
adoption at the very bottom.

For this, technologists must put on a business hat to put together a model
that they can convince small entrepreneurs to adopt.

IS THE BUBBLE BURSTING FOR INDIA'S


ONLINE START-UPS?

Hundreds of layoffs at several Indian start-ups have sparked fears the bubble
is starting to burst for the country's e-commerce companies, amid claims by
analysts that many of them are overvalued.

Restaurant search website Zomato, food delivery app TinyOwl and property
portal Housing.com are all letting staff go, and experts are warning of echoes
of the dot-com boom which crashed spectacularly in 2000.

Wealthy investors boosted by low interest rates have been lining up to lavishly
back India's booming start-ups, with the government hailing the sector as
proof of the country's entrepreneurial spirit.

Yet despite the billions of dollars invested in recent years, most of India's
online startups are yet to turn profits and investments are largely based on
speculative future earnings.

SYMANTEC CORP TO DOUBLE CYBER


PROFESSIONALS AT CHENNAI CENTRE

Symantec Corp said it will double the number of cyber security professionals
at its Chennai centre to more than 200 over the next year, citing an urgent
need to augment capacity to address the increasing cyber threats globally.

Chennai is Symantec's largest security centre in Asia- Pacific and Japan


region, which includes Singapore, Tokyo and Sydney, operating 24 hours a day
seven days a week.

The major expansion in Chennai is largely supported by the highly-skilled


technical expertise available in the country.

Sparkes highlighted the inter-link of the four SOCs in Asia-Pacific and Japan,
pointing out that Chennai was operating with support from the other three
SOCs as 30 per cent of its staff were affected by heavy rains in Chennai.

Contd

With the launch of Singapore SOC, businesses will have access to intelligence,
accurate threat detection and proactive notification of emerging threats to
ensure sensitive data is protected.

Symantec will expand its Tokyo SOC and set up new centres in Europe over
the next year.

By investing in people and security IQ in Singapore and Asia Pacific, Symantec


is expanding its visibility into the region, enabling us to bolster customers'
security operations capabilities, and protect their critical information and
assets

49% OF CIOS FEEL BUDGET HAMPERS


INFORMATION SECURITY OPERATIONS

49% of CIOs feel a budget constraint is the main obstacle or reason that
challenge Information Security operations followed by lack of skilled labour.

The responses from more than 200 Indian organisations examine some of the
most important cyber security issues facing businesses today and finds that
65% believe their information security structure partially meets their
organization's needs.

When it comes to IT security budgets, only 18% say that their budgets should
be increased by up to 25% to align their organization's need for protection
with its management's tolerance for risk.

The most likely sources of cyber-attacks: hacktivists (70%) and criminal


syndicates (55%) have retained their top rankings with lone wolf hacker (42%)
and state sponsored attacks (32%) closing in.

Contd

The digital age and inherent connectivity of people, devices and organization
have opened up a whole new playing field of vulnerabilities. As old sources of
cyber threats evolve, new sources are emerging to add to the complexities for
organization.

Thank
You