Академический Документы
Профессиональный Документы
Культура Документы
Rohan Bind
HPGD/OCT15/3168
We Tube
Internet marketing
Types of e-business
Anger management
Cyber Crime
INTERNET MARKETING
By. Prof. Sagar Narsian
Similar to the age when humankind did not know about fire and the stone and
the Flintstone was used to create fire. The revolution of the Internet
Marketing has gone through below phases:
Printing Press
Electricity
Automobile
Telephone
Computer
Internet and
Mobile
Contd
The fastest and the cheapest communication medium in the world with ever
growing Global reach.
Contd
Web address is as important as postal address; it is available to buyers around the globe,
anytime, anywhere
According to surveys, there are more than 65 million social media users are in India.
On Social Media, the success of your brand depends on the kind of social media
channels you are present on.
Contd
Facebook has the maximum reach as it is the most understood and used
platform.
Twitters flexible, real-time platform allows you to get creative and drive
results at the same time.
LinkedIn is the worlds largest professional network on the web with 161
million members in more than 200 countries.
Pinterest is the third most popular social networking site. 71% Pinterest users
are Women! Pinning is Winning.
TYPES OF E-BUSINESS
By Prof. Alok Jha
Any business that involves internet as a platform to inform and promote for a
business.
Types of E-Business
Informative
Business
Social Platform
Customers as different
Different people have different skills set to run different kind of businesses
Informative
University/Educational websites
Classifieds websites
Government websites
Business
Social Platform
ANGER MANAGEMENT
By Prof. Rm Saravanan
WHAT IS ANGER?
The more we observe anger, it makes one think that, human being are so
unique and creative in expressing their anger.
How to channelize?
Realization : Let us be aware that everybody lives and works for their own
reason. Let us drop the over expectation, we have from others.
Focus : Focus on What is in my control & dont bother much about What
is not in my control
7 KINDS OF ANGER
CYBER CRIME
By Prof. Sachin Dedhia
Computers can be used for committing a crime in one of the following three
ways:
As a target Hackers target those working on Net banking, credit card, source
code, important project
Contd
Cyber Pornography
Financial crimes
Online gambling
Cyber terrorism
Contd
HTML Vulnerability
Facesniff
Personal information
Insta-alert facility
Contd
Email Abuse
Spam emails
Cyber defamation
Denial of service
Information espionage
We Lounge
Mr. R. K. Menon
CEO, Ddamas
Kesari Tours & Travels started on 8th June 1984, death anniversary of his
grand father in 100 sq.ft. with no capital money.
Mr. Kesari is known as a Mega Phone person with the help of which voice
magnifies. Loves to tell things to people, sharing the things.
Contd
The turning point of business is that the family members/ owners are
conducting the tours.
Explored the destination, unique places, new locations which are not offered
by the competitors.
Contd
Customer is God
MR. R. K. MENON
CEO, DDAMAS
According to him , today's students have a wrong thinking that MBA means
high salary.
Unless you dont get the functional values of sales or product or service he
cannot be an effective manager or Marketer.
First sale was a plasma TV to Mr. Ratan TATA for 12 lakhs in 1995.
Mr. Menon developed an Innovative sales tool which was completely new
to the Industry , which led to a high increase in the Companys shares
across the country
In 2003 Mr. Menon took over the consumer Imaging department which
was a 350 cr business .
2 boys from Pune approx. 20 years of age made this software and in no
time, all branches of Kodak across the world have started using this
software.
Mr. Pramod Sant has been with Siemens for over 26 years.
His expertise lies in Supply Chain Management Indirect Material and Export
Control and Customs.
He has won many awards for his exemplary contribution to the SCM industry.
His journey was really incredible, as he looks back. When started, hardly few
people whose first choice was Supply Chain.
Contd
His Success Mantra is, as he kept faith on Procurement, Logistics, supply chain
and journey progress.
Spoke about the drastic changes in the company, When he joined the
company was small with 3000 people, 4 to 5 factories. Now 23 factories, 56
locations, various R & D centers, the service and software development with
apprx. 19000 people.
Contd
Spoke Supply Chain plays important and critical role in Siemens, have four
verticals. One of them is Health Care (e.g. CT & MRI) which is deal with life of
patients.
Spoke fresh engineers take 3-4 years to deliver the output. Observed the good
signs that, many institutions take input from industry and improvising the
content of course and curriculum. Can reduce the gap by industry and
institution collaboration with guest lectures, lectures by industry people,
internship, projects, etc. As a result institute will be able to deliver the
people ready for the industry. Spoke about the importance of SCM in industry.
No impact of E-commerce boom, using various tools to improve the
productivity and efficiency of SCM/Siemens.
Spoke that none of the competitors of the company. The plan for upcoming
year is long term vision to have a profitable and sustainable growth.
NEWSWIRE
Crippling floods in the city have caused huge losses to the IT industry.
IT insiders have pegged the losses at $5-10 million for mid-size firms and $4050 million for large companies.
Cognizant, Infy, TCS and other IT firms have been organizing buses every hour
to send employees to Bangalore.
Around 2000 employees of each of these companies have already left to work
out of Bangalore.
Contd
As Chennai continued to fight back unprecedented rain and floods, the death
toll climbed to 450 since the onset of monsoon in October-end in the city and
neighbouring districts.
Contd
While never openly acknowledging plans to build a car, Apple has been
aggressive in recruiting auto experts from companies such as Ford or
Mercedes-Benz.
Car technology has become a prime area of interest for Silicon Valley
companies including Google Inc, which has built a prototype self-driving car.
Contd
He said however that CERT-In does not maintain any separate data with
regard to the losses incurred by the Indian companies due to cyber-attacks.
The minister said the government has taken various steps to curb
cyber-attacks.
With every IT product introduced into the market, newer vulnerabilities are
discovered, leaving scope for malicious actions.
CERT-In does not maintain any separate data with regard to the losses
incurred by the Indian companies due to cyber attacks.
IT minister said the government has taken various steps to curb cyber attacks.
2015 was a year of so many successful innovations and offerings in the field of
technology and research.
To err is human
Five tech failures which can provide a lesson for the future enterprises.
Airtels Zero initiatives which was supposed to be an innovative offering, failed miserably
and created mass outrage.
Criticized by its competitors too who were apprehensive that similar schemes may have to
come under consumer and regulatory scrutiny.
Companys brand image, especially among the youth, has taken a beating,
This was seen against the net neutrality Principles and it made the Indian Government take
sttrict steps in maintaining the standards of neutrality,the only good this plan ever did.
Contd
The debate of net neutrality which was started by Airtel Zero was further fuelled by Mark
Zuckerbergs pet project Internet.org program now known as free Basics.
The company allows access to a certain websites in the name of giving access to basic
internet facilities to the poor people who cannot afford it.
Journalist, Nikhil Pahwa calls Zuckerbergs ambitious project an effort to confuse hundreds
of millions of emerging market users into thinking that Facebook and the Internet are one
and the same.
The concept can not only be termed as failure but also created deep divides among the
intelligentsia, the activists and even within the policymakers.
According to reports, Windows 7 and 8 users can upgrade to Windows 10 for free but theyll
have to pay subscription charges from next year onwards.
Contd
An organization called Impact Team hacked Avid Life Media, the operators of
affair matchmaking website Ashley Madison in July, with the user data of
millions of people being released by Impact Team in August.
According to the report, about one third of the email addresses are fakes like
foxmulder@fbi.gov, but a surprising number of users registered with their
work email addresses, causing embarrassment both for employees and
employers
It has a psychological aspect to it that no other hack has had before- not to
such an extent.
Contd
4K videos boring
Even though the latest and high-end television sets support the technology,
there just isnt enough content available.
4K has already been superseded by the arrival of OLED 4K displays with HDR.
The other problem with launching a new standard like 4K is that companies
must convince consumers whove already invested in the status quo to upgrade
their existing content libraries.
India's software market is expected to grow 12.8 per cent to reach $5.3 billion
in 2016, research firm Gartner said, as the government and enterprises begin to
leverage digital technology.
Contd
Viteos, which earned $26.5 million in revenue last fiscal year with roughly 400
employees, will retain its brand identity to strengthen its presence among
clients.
Contd
Wipro will also retain the US companys leadership team to drive platformbased outsourcing business services.
Contd
million or Rs
As time passes by, more and more Indian IT firms are focusing on surfing
the digital wave, and because of this, there is an increase in the number
of employees, afraid that they would be washed-up by constantly changing
and developing technologies.
Even though it can't be denied that 80% of the business comes from older
technologies, experts are still of this opinion that this is all set to shrivel and
IT people have to upgrade their skills so that they can stay relevant.
some people with specific skill sets that would be out of use would surely
have to look for options either within their companies or outside
Contd
In April, Wipro official had stated that automation, artificial technology and
greater efficiency through digital technology would be reducing the
headcount of these companies by 30% in the coming three years.
This would most probably happen either through attrition and redeployment
to technologies of higher value.
IT companies are spending crores of rupees so that they can train their
employees with new skills, but even the companies tend to naturally pick
those who have the desired talent and an aptitude for coding.
Contd
In
The government has started a pilot project to digitise the health records of
its 35 million citizens across the state.
Contd
The integrated database would be available for both government and private
hospitals. The health records can be accessed by a unique ID or Aadhar card.
The whole data will be put in Cloud so that anybody can access it.
Uniphore Software Systems, which develops voice biometrics and speech analytics
software in 30 global and Indian languages, is running a pilot with taxi and autorickshaw drivers in Delhi-National Capital Region to see if its speech detection
technology can be an effective English-language teaching tool.
The project is for a telecom company that wants to offer English learning capsules
over the phone to its subscribers.
Bengaluru-based Artoo is rolling out a virtual assistant for field agents of non-banking
financial companies to manage daily tasks and schedule appointments with potential
borrowers.
Contd
"(Akeira) needed the ability to handle different dialects. Also, calls coming
from far-flung areas come with background noisethe signalto-noise ratio was
skewed," said CEO Sachdev. Today, Akeira supports 150 dialects globally and is
used by large enterprise clients including SKS Microfinance, ITC and World
Health Partners.
When Bengaluru-based Forus Health developed 3nethra, a portable prescreening ophthalmologic device, the company ensured it was rugged enough
to weather arid terrain or rain forests.
The device requires 8-10 watts of power, can work with solar panels, costs a
fraction of western models, and can be used by minimally trained
technicians.
Contd
To date, doctors in 20 countries have used the device to test some 1.5 million
people, said K Chandrasekhar, CEO at Forus.
The 'base of the pyramid'representing the largest but also the poorest socioeconomic groupprovides many contexts that have strong design constraints,
which force a kind of creativity and fresh thought. But impact requires
adoption at the very bottom.
For this, technologists must put on a business hat to put together a model
that they can convince small entrepreneurs to adopt.
Hundreds of layoffs at several Indian start-ups have sparked fears the bubble
is starting to burst for the country's e-commerce companies, amid claims by
analysts that many of them are overvalued.
Restaurant search website Zomato, food delivery app TinyOwl and property
portal Housing.com are all letting staff go, and experts are warning of echoes
of the dot-com boom which crashed spectacularly in 2000.
Wealthy investors boosted by low interest rates have been lining up to lavishly
back India's booming start-ups, with the government hailing the sector as
proof of the country's entrepreneurial spirit.
Yet despite the billions of dollars invested in recent years, most of India's
online startups are yet to turn profits and investments are largely based on
speculative future earnings.
Symantec Corp said it will double the number of cyber security professionals
at its Chennai centre to more than 200 over the next year, citing an urgent
need to augment capacity to address the increasing cyber threats globally.
Sparkes highlighted the inter-link of the four SOCs in Asia-Pacific and Japan,
pointing out that Chennai was operating with support from the other three
SOCs as 30 per cent of its staff were affected by heavy rains in Chennai.
Contd
With the launch of Singapore SOC, businesses will have access to intelligence,
accurate threat detection and proactive notification of emerging threats to
ensure sensitive data is protected.
Symantec will expand its Tokyo SOC and set up new centres in Europe over
the next year.
49% of CIOs feel a budget constraint is the main obstacle or reason that
challenge Information Security operations followed by lack of skilled labour.
The responses from more than 200 Indian organisations examine some of the
most important cyber security issues facing businesses today and finds that
65% believe their information security structure partially meets their
organization's needs.
When it comes to IT security budgets, only 18% say that their budgets should
be increased by up to 25% to align their organization's need for protection
with its management's tolerance for risk.
Contd
The digital age and inherent connectivity of people, devices and organization
have opened up a whole new playing field of vulnerabilities. As old sources of
cyber threats evolve, new sources are emerging to add to the complexities for
organization.
Thank
You