Booming Wellness Industry In India

Posted in Health news, Wellness on 08/29/2009 01:54 am by

khushboo.shah
• According to a FICCI – Ernst & Young report: “At the end of 2008,
the wellness services market stood at Rs 11,000 crore and the
wellness products industry was around Rs 16,000 crore. With an
overall estimated CAGR (compound annual growth rate) of over
20% till 2012,
• The report classifies the wellness industry into seven core
segments as depicted below:
•
 Wellness Centre is a healthcare facility that would address
improvement or maintenance of physical form, enhancement
of functions or improvement of beauty of human beings. For
e.g. Gymnasiums, Spas, Skincare Centres, Cosmetic Care
Centres, Fitness Centres, Immunization Centres, Executive
Health Check up Centres with associated advice, Ayurveda
Centres etc
• Accreditation of Wellness Centre
• Accreditation of Wellness Centre is a public recognition by a
National Healthcare
• Accreditation Body, of the achievement of accreditation standards
by a
• Healthcare Wellness Organization, demonstrated through an
independent
• external peer assessment of that organization’s level of
performance in relation
• to the standards.
• In India, Heath System currently operates within an environment
of rapid social,
• economical and technical changes. Such changes raise the
concern for the
• quality of health care. Wellness Centre is an integral part of health
care system.
• Accreditation would be the single most important approach for
improving the
• quality of Wellness Centres. Accreditation is an incentive to
improve capability of
• national Wellness Centres to provide quality of care. National
• Benefits of Accreditation
• Benefits for Customers/patients
• Customers are the biggest beneficiary among all the stakeholders.
Accreditation
• results in high quality of care and customer safety. The customers
are serviced
• by credentialed staff. Rights of customers are respected and
protected.
• Customer satisfaction is regularly evaluated.
• Benefits for Wellness Centres
• Accreditation in a Wellness Centre stimulates a continuous
improvement. It
• enables the Wellness Centre in demonstrating commitment to
quality service. It
• raises community confidence in the services provided by the
Wellness Centre. It
• also provides opportunity to wellness unit to benchmark with the
best.
• Benefits for Wellness Centre Staff
• The staff in an accredited Wellness Centre is a satisfied lot as it
provides for
• continuous learning, good working environment, leadership and
• NABH Standards
• NABH Standards for Wellness Centres prepared by technical
committee contains
• complete set of standards for evaluation of Wellness Centres for
grant of
• accreditation. The standards provide framework for quality of care
for patients
• and quality improvement for Wellness Centres. The standards help
to build a
• quality culture at all level and across all the function of Wellness
Centre. NABH
• Standards has ten chapters incorporating 84 standards and 396
objective
• elements.
• Outline of NABH Standards
• Patient Centered Standards
• • Access and planning of Services (APS)
• • Customer Right and Education (CRE)
• • Care of Customers (COC)
• • Management of Medication, Consumables and Equipment
(including
• Instruments) (MOMCEI)
• Assessment Criteria
• A Wellness Centre willing to be accredited
by NABH must ensure the
• implementation of NABH standards in its
organization.
• The assessment team will check the
implementation of NABH Standards in
• organization. The Wellness Centre shall be
able to demonstrate to NABH
• assessment team that all NABH standards,
as applicable, are followed.
• Preparing for NABH Accreditation
• The management of the Wellness Centre shall first decide about
getting
• accreditation for its Wellness Centre from NABH. It is important for
a Wellness
• Centre to make a definite plan of action for obtaining accreditation
and nominate
• a responsible person to co-ordinate all activities related to seeking
accreditation.
• An official nominated should be familiar with existing Wellness
Centre quality
• assurance system.
• Wellness Centre shall procure a copy of standards from the NABH
Secretariat
• against payment. Further clarification regarding standards can be
got form NABH
• Secretariat in person, by post, by e-mail or on telephone.
• The Wellness Centre looking for accreditation shall understand the
NABH
• assessment procedure. The Wellness Centres shall ensure that the
standards
• are implemented in the organization.
• Wellness is a state of optimal health
covering physical, mental, social aspects
of an individual.
• Wellness center is an healthcare facility
that provides scientifically proven physical
interventions with repeatable positive
outcomes for improvement or
maintenance of physical form,
enhancement of functions or
improvement of beauty* for achieving the
state of wellness of an individual.
(Gymnasiums, Spas, Skincare Centers,
Cosmetic Care Centers, Fitness Centers,
Immunization Centers, Executive Health
Checkup Centres with associated advice
etc)
• The accreditation programme for the
wellness centres is the need of the hour.
Modern lifestyle has been the stimulus for
the growth of diseases especially amongst
the younger population. The wellness
industry has responded to the change,
shifting focus from curative healthcare to
preventive healthcare. With no guidelines
and quality standards present in the field,
our effort will definitely prove to be the
guiding light. Though accreditation is a
voluntary process, it is an effective
method used by organisations for external
peer evaluation of their systems and
processes and this differentiates them
from the unaccredited peers.
• Our main goal is to have a healthy India
whether it is by our Hospital Accreditation
Program, Wellness Accreditation Program or
any other programs. We want to cover the
entire health spectrum ensuring evidence
based and protocol driven practices for public
safety. Wellness centres encompasses various
principles of health promotion, nutrition,
fitness, beauty, rejuvenation and other
lifestyle enriching protocols. It may involve
modern as well alternative medicine thus
providing holistic care. Our standards focus
on all aspects of service delivery like
customer rights and education, infection
control practices, trained and experienced
staff, infrastructure and environment safety. It
also mandates all statutory and regulatory
• We have a three phase model. Phase I has a
multiple city launch of the Accreditation
Programme for Wellness Centres. Phase II
introduces awareness programmes
throughout the country. We will also
conduct awareness programmes in
various organisations training their staff
for the NABH Accreditation Standards.
Phase III provides for Assessor Training
Courses throughout the country. It is
usually a five-day training programme,
organised at predetermined intervals.
Moreover, we have regular newspaper
advertisements, programmes, articles,
conferences, mailers etc being sent out
from time to time
• India's market for wellness services
are valued at Rs 110 billion (US$
2.2 billion) and has been projected
to grow at an annual rate of 30-35
per cent. Surely with the
Accreditation Program for Wellness
Centres would go a long way in
enhancing the growth and
credibility of the wellness industry
in India and also build consumer
trust in a wellness brand.
• Prepared by NABH, a constituent board of
Quality Council of India (QCI), the standard for
health and wellness are applicable for
accredited healthcare and wellness
companies offering services to consumers in
India . Girdhar Gyani, secretary general QCI
said, “Indian wellness standards are first of its
kind. They cover all aspects of healthcare and
wellness.” He added, “These would cover
aspects like technology, trained manpower,
infrastructure, customer safety, processes
and controls among many others, statutory
and regulatory compliance. The standards
would lay down stringent regulations for
service providers to obtain mandatory full
accreditation of the total services offered.”
• In what has been desired for long to keep the standard of wellness centres
in check, accreditation standards for wellness centres has been jointly
released by the Federation of Indian Chambers of Commerce and
Industry (FICCI), the Quality Council of India (QCI) and National
Accreditation Board for Hospitals and Healthcare Providers (NABH).
Speaking about the standards, Dr. Girdhar Gyani, secretary general,
Quality Council of India, & CEO, NABH (National Accreditation Board for
Hospitals and Healthcare Providers) said, "India has often delivered
highest level of tertiary care services which are comparable to the best
in the world. However the stigma of quackery in providing healthcare
services must be stamped out by building credibility for the services
offered in the wellness space in the country." The standards were
released at a meeting on "Accreditation Programme for Wellness
Centres", organised by FICCI jointly with Quality Council of India and
NABH.
• Stressing on the need for self-regulation by all the players in the wellness
industry, Dr. Gyani added, "Every player should adopt best practices
and adopt self-discipline to become a role model. Whatever regulatory
mechanism that is made will only improve the level of adoption of
standards which most of you are already following." He further
observed "Customers are the biggest beneficiary among all the
stakeholders. Accreditation results in high quality of care and customer
safety. Customer satisfaction is regularly evaluated. It stimulates
continuous improvement enabling the wellness centre in demonstrating
commitment to quality service. It raises community confidence in the
services provided by the center and provides an opportunity to wellness
unit to benchmark with the best." Milind Soman, model, actor, and
founder, Breathe Fitness, said, "Regulation in the wellness industry is a
must if players who are there to make money quickly by whatever
 Concept of Health and
Wellness
• Wellness defined by Hatfield as;
 “ the concious and deliberate process
by which people are actively involved in
enhancing their well-being: intelectual,
physical, social, emotional, occupational
and spiritual”.


• Wellness is considered to be the positive

component of good health which
reflects how one feels as well as one’s
ability to function effectively.
 Concept of Health and
Wellness
• Hettler, described 6 dimensions of
wellness which relate to;
  Physical fitness and nutrition
  Emotional well-being
  Intellectual well-being
  Social, family, community and
 environment
  Occupational aspects, and
  Spitirual, values and ethics.
 Concept of Health and
Wellness
• Wellness is therefore a state to be
attained before disease starts or even
risk factors set in.
•
• Wellness also can be promoted and
inspired for at any stage of illness so
that further progress of disease and
deterioration of quality of life is
prevented.