MOTOROLA

"Making things smarter and life better"

TEAM #6
Danny Riley
Todd Beals
Nader Hosseinzadeh
Vishal Arole
Luis Linares
 GLOBAL LEADER
“Providing integrated communications solutions

and embedded electronic solutions”

• The #2 mobile-phone manufacturer (15% of the market)
• The world's largest chip maker for the comm industry
• Develop technologies that change the electronic industry
• The #1 producer of embedded processors in the world
INTELLIGENCE EVERYWHERE SOLUTIONS
• Software-enhanced wireless telephone and messaging, two-
way radio products and systems, as well as networking and
Internet-access products, for consumers, network operators,
and commercial, government and industrial customers.
• End-to-end systems for the delivery of interactive digital
video, voice and high-speed data solutions for broadband
operators.
• Embedded semiconductor solutions for customers in wireless
communications, networking and transportation markets.
• Integrated electronic systems for automotive, telematics,
industrial, telecommunications, computing and portable
energy systems
 HISTORY
 Founded by Paul V. Galvin as the
Galvin Manufacturing Corporation, in Chicago,
Illinois, in 1928
 First product was a "battery eliminator," allowing
consumers to operate radios directly from
household current
 In the 1930s, the company successfully
commercialized car radios under the brand name
"Motorola," a word suggesting sound in motion
 GROWTH CONTINUES
• The name of the company was changed to Motorola,
Inc., in 1947 and during this period, the company also
established home radios and produces communication
equipment for emergency services; instituted pioneering
personnel programs; and began national advertising.

• By 1959, Motorola had become a leader in military,

space and commercial communications, built its first
semiconductor facility and was a growing manufacturer
of consumer electronics.
GROWTH RATE
OPERATING INTERNATIONALLY
• Paul Galvin's son Robert expanded Motorola into
international markets in the 1960s and began shifting
its focus away from consumer electronics.
• That innovative decision has given them over 40 plus
years of valuable international experience.
• The color television receiver business was sold in the
mid-1970s, allowing Motorola to concentrate its
energies on high-technology markets in commercial,
industrial and government fields.
• By the end of the 1980s, Motorola had become the
premier worldwide supplier of cellular telephones.
GEOGRAPHIC DISPERSION
CURRENT MARKET
FINANCIAL HIGHLIGHTS
PRODUCTS & SERVICES
 Consumer Products – Accessories, Broadband
Communications, Cable Modems, Digital Audio Receivers, Digital
Set-top Terminal,Voice Terminals, iDEN, Paging & Messaging,
Phones, Two-Way Radios
 Business Products -Accessories & Replacement Parts-
Automotive, Broadband Voice Over IP, Canopy Wireless Broadband,
Embedded Computer Products, Energy Systems-portable. US
Federal Government, Global Positioning System (GPS),
Manufacturing Execution and Optimization Software, Mobile Data
Terminals, Satellite & Broadcast Cable, Softmodems, Two-Way
Radios
 Networks - CDMA Network Systems, GSM Network Systems,
Private (Fixed) Data Networks, Transmission Network Systems,
Integrated Communication Systems, ASTRO 25 Project 25
Compliant Dimetra Tetra Compliant, Telario, IP Network Solutions,
Voice Over IP Solutions, Cable Modems, Advanced Home Services
Network Infrastructure Solutions
MARKETING STRATEGY
• "Making things smarter and life better"
• "Intelligence everywhere"
• Superior technology and brand equity
• Instrumental in the transition from analog to digital
information delivery
• Attracting and retaining the best engineers,
technicians, managers and non-technical staff
• With unparalleled investment in technology and
intellectual resources, Motorola is leading
broadband communications into the next wave in
its evolution - convergence. There are no longer
the same distinctions between the delivery of
entertainment, information and communication.
SEGMENTATION STRATEGY
• Over 90% of the world's microprocessors go into
embedded systems, with less than 10% actually
powering PCs
• The delivery of digital cable television, Internet
access, interactive applications, telephony and high-
speed data through hybrid fiber coax (HFC)
• Through partnerships with their clients, Motorola
demonstrates time and again that they lead in
technological innovation. Their company is made up
of visionary people who are leaders in technology
implementation, reuse and invention.
 TOP MGMT & ORG
STRUCTURE

• 15 Senior Managers
• 13 Board of Directors
• 6 Business Units
• 5 Strategic Business
units
 BUSINESS UNITS
• Broadband Communications Sector
• Commercial, Government and Industrial Sector
• Global Telecom Solutions Sector
• Integrated Electronic Systems Sector
• Personal Communications Sector
• Semiconductor Products Sector
 STRATEGIC UNITS
• The Digital Systems Group
• Worldwide Interactive Systems
• Transmission Network Systems
• Satellite and Broadcast Network
Systems
• IP Network Systems
2001 SALES & REVENUE
69 INTERNATIONAL PLANTS
Argentina Hong Kong Puerto Rico
Australia Hungary Romania
Austria India
Russia
Bangladesh Ireland
Saudi Arabia
Belarus Israel
Italy Singapore
Belgium Slovakia
Japan
Brazil South Africa
Kazakhstan
Canada South Korea
Kuwait
Chile Latvia Spain
China Lithuania Sri Lanka
Colombia Indonesia Sweden
Costa Rica Malaysia Switzerland
Czech Republic Mexico Taiwan
Denmark Morocco Thailand
Dominican Republic Netherlands
Turkey
Ecuador New Zealand
Norway Ukraine
Egypt
Pakistan United Arab Emirates
Finland
France Peru United Kingdom
Germany Philippines United States
Greece Poland Uruguay
Guam Portugal Uzbekistan
Guatemala Venezuela
 LOCAL TRAINING
• Motorola believes in investing in its employees
improving the overall level of product knowledge by
requiring all 139,000 employees to participate and
complete on-going training focusing on its products
and services.
• Motorola also offers training sessions to their suppliers
and customers in an attempt to improve the company's
image with respect to building strong relationship with
all of its customers.
FUTURE OPPORTUNITIES
• Networks built on Internet Protocol (IP)
• Combining silicon with optical components
• Making its wireless technology available to
other vendors for re-licensing (JAVA,GPRS)
• Motorola's Symphony(TM) Digital Radio
Chipset
TEAM OBSERVATIONS
 Learning and an emphasis on quality are not the only reasons for
Motorola's bottom-line success, but experts contend that the
company's emphasis on continuous education and innovative quality
are crucial advantages in today's marketplace.
 "Training” is the strongest variable we see contributing to higher
returns, and its importance grows over time. And there is growing
financial proof that continuous learning may be one of the smartest
investments employers and employees ever make.
 By investing heavily in its belief that better-educated employees are
better competitors, Motorola is staying on the cutting edge.
WHAT WE WOULD CHANGE
• Start a new project
• Currently the 2.54GHz bandwidth is shared by cell phones,
cordless phones, radio, and microwaves. The new
emerging, higher level of seamless wireless data transfer
is 5GHz.
• Very few companies have recognized the potential of the
$80 million 5GHz arena and haven’t started to actively
develop products and technology for this higher range.
IF CEO FOR A YEAR WE WOULD
IMPLEMENT
• Generate and maintain an extensive knowledge
base that enables the company to project where
and how to best leverage current core
competencies in light of both supply- and
demand-side trends.
• Constantly search for methods on how to better
product lines, processes, and people to
capitalize on identified trends and opportunities.
• Have the courage and passion to reinvent the
company or product line by putting knowledge
into action.