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MILTON DE GUIA
SAT 11:30 2:30
DR. OFELIA CARAGUE
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Exit barriers
The higher the exit barriers, the less
hospitable a product-market will be.
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Strategies
Strategies for
for Declining
Declining Industries
Industries
Features
of declining
industries
- Excess capacity
- Lack of technological change
- Consolidation (but some new entry
as new firms exit)
- Old machines and employees
Smooth adjustment
of capacity
depends upon
- Predictability of decline
Durable assets
Costs of closure
- Barriers to exit
Management
commitment
- Strategies of surviving firms
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Strategy
Strategy Options
Options in
in Declining
Declining
Industries
Industries
LEADERSHIP
NICHE
HARVEST
DIVEST
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Selecting
Selecting aa Strategy
Strategy in
in aa Declining
Declining
Industry
Industry
COMPANYS COMPETITIVE POSITION
Strengths in remaining
demand pockets
Favorable
INDUSTRY
STRUCTURE
LEADERSHIP
to
or
decline
NICHE
Lacks strength in
remaining demand
pocket
HARVEST
or
DIVEST
Unfavorable
to
decline
NICHE
or
HARVEST
DIVEST
QUICKLY
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