Capturing, Managing and Using

RFID Information
RFID and Telecommunication
Services Workshop
May 25th, 2004
Allen Atwell
Vice President, EMEA Telecom & Wireless, Oracle

Why is RFID Hot Now?

A Convergence of Developments
Technology/Standards
Enablement

Business Process
Evolution

Falling RFID
Tag Costs
Ubiquitous
Connectivity
XML
Messaging

Supply Chain
Collaboration

Compliance
Initiatives
Wal-Mart, DoD,
Metro, Tesco,
JC Penney,
Albertsons

Global Numbering
(EPC) and Catalogs
(UCCNet)
VMI and
Consignment

Broad-Based RFID Market Interest

Retail - Product Lifecycle Awareness

Businesses with Intelligent Items

Product Intelligence

Increasing Benefits

Demand Visibility
Supply Visibility
Labor Savings

Automated data
collection with RFID
tags/readers.
Increased product
handling efficiency.

Accurate, real-time
inventory visibility.
Inventory location.
Inventory history.

Quantity and frequency

of product purchases.
Date, time and locations
of purchases.

Analysis of aggregate
data over time.
Supply trends.
Demand trends.
Key performance
indicators.

Degree of Collaboration

Manufacturing plant

Manufacturing DC

Retail DC

Retail Warehouse
Retail Store

Consumer

Another example : Healthcare

Estimate shows about 100,000 people die every
on year in US due to medication error. (source
Institute of Medecin, Washington DC)
Experiments using RFID wristband for patients
show a 86.6 % reduction in medication errors
(US Veterans Health Administration, 173
facilities, 2002/2003)
Hospital assets management through RFID and
Mobile devices allows control of asset and costs
limitation
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Real-Time Enterprise Challenges

Analyze
Manage

Collect

Access

Respond

Oracle Sensor-Based Services

ACCESS
Information Access/
Visibility
Alerts

Business
Intelligence

Portal

ANALYZE
Business Processes

RESPOND

CAPTURE

Unified Workspace
Real-Time Collaboration
Responsive Enterprise

Applications

Business Process
Monitoring

E-Business Suite
Embedded Analytics
Event-Based Architecture

MANAGE
Grid Infrastructure
Event Storage and Distribution

Event Sources
Sensors, RFID,
System Events

Edge Server
Data Collection,
Cleansing, Dispatch

Database
Scalable Data Archive,
Aggregration, Dissemination

Application Server
Security, Integration,
Developtiont Tools

Where is the Data Coming From ?

Multiple point solutions are complex and costly

Temperature

RFID Asia

Moisture

Cellular

Magnetic Field

RFID US

RFID-Enabled Applications

Manage RFID as part of unified approach

Single Platform, Flexible, Scalable,

Temperature

RFID Asia

Moisture

Cellular

Magnetic Field

RFID US

Application Server Middleware

RFID-Enabled Applications
This presentation does not reflect a commitment to deliver.
Product directions can be modified without explicit notice.

 and Edge to Intelligence Integration

Common support for range of events
Visibility Layer:
Portals, BAM & BI

Alerts

Middleware &
Applications

Application
Server 10g

Event Storage
& Distribution

Portal

BPM

AQ

Applications

Streams
10g Database

Event
Sources
System Events

Sensors

This presentation does not reflect a commitment to deliver.

Product directions can be modified without explicit notice.

RFID

Oracle Edge Services

Enterprise Manager
Device Manager

Filter Manager

Development Kit

RFID Printers

Driver
Framework
Fixed RFID
Reader

Handheld RFID
Readers & Barcode
Scanners

Filter
Framework

Alien

Base

EMS

CrossRead

FEIG

Pass

Intermec

PalletPass

Matrics

Shelf

Data
Dispatcher
Streams/AQ
JMS
Web Services
HTTP

LED Displays
& Alarms

Zebra

PalletShelf

Other

Other

Other/Custom

PL/SQL, Other
Queues, AQ/JMS, etc
JMS Client
Web Services
(WSDL)
Servlet, JSP, etc
Custom
Applications

Oracle Edge Services:

Device Management

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Managing Privacy & Security

Pallet /
Dock Doors

Cost of Adoption

Item / Shelf

Point of Sale

Personal
Privacy

Retail
Distribution
Manufacturing

Commercial
Security

Broad adoption at POS is in the future

Need standards, education and shared value proposition

Service has good value proposition, but also privacy concerns

Important current concern is Commercial Security

Syndication - Who has access to which data?

Becomes most critical with open-loop systems

With 10g, Oracles VPD offers row level access control and masking, independently
from the application

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Oracle E-Business Suite

Maintain
Service

Finance

Projects
HR

Customers

Develop

Products
Sensors

Fulfill

Market

Make
Procure

Sell
Plan

Order

Immediate access to sensor-based information and

intelligence throughout the supply network
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Oracle Sensor-Based Services

Enabling the Real-Time Enterprise

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About Oracle
Oracle (NASDAQ: ORCL) is the worlds largest
enterprise software company
Oracle has capabilities to support RFID in its
Applications, Application Server and Database
products
For more information about Oracle, visit our
Web site at rfid.us.oracle.com

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