Group Members

• Fizza kanwal
• Quratulain
• Tehseen Ullah
Sweet Meat
Company
Date Rolls
Table of contents
• Executive Summary
• Mission Statement
• Vision Statement
• Product information
• Ingredients
• Nutrition Information
• Marketing strategies
• Strength and Opportunities
• Objectives
• Short term & long term Projection
 Executive Summary

This marketing plan illustrates our market segments and the strategies we are
employing to get customers and create a solid revenue stream. We are not just
focusing on nutrition but also on its quality. Our unique focus is to gives us an
advantage over our competitors by giving customers a new outlet to enjoy
bakery item. In the first 3 years of the business, we expect consulting to
constitute a large portion of our revenue stream.Sweet co. offers greater variety
and quality choices and delight customers with the food and beverage
products they desire from a fast-food restaurant. It is convenient and modern
making life fun and easy for customers, crew, and mangers. It also offers a range
of tastes, sizes, and prices that deliver value to customers. An analysis of the
internal and external environment indicates sweet Co. secret of success is its
willingness to innovate, even while striving to achieve consistency in the
operation of its many outlets and fast service to customers. A major concern is
the emphasis on healthier eating.
 Mission Statement

To sell food in a fast, friendly environment that appeals pride conscious,

health minded consumers

Vision Statement

We believe that research can help us make better food so that people live
a better life. Good food is the primary source of good health throughout
life. We strive to bring consumers food that are safe, of high quality and
provide optimal nutrition to meet psychological needs. In addition to
nutrition and health, our sweet company products bring consumer the
vital ingredients of taste and pleasure.
 Product information

o Company name Sweet meat

Comp
• Brand name Date rolls
• Quality Differential quality
• Scope of product line Among 5 big
cities of Pakistan
Multan, Peshawar,
Lahore, Karachi &
Islamabad
• Packaging Attractive &
beautiful.
 Ingredients

Dates 280g
Wheat flour 350g
Vegetable oil 200g
Eggs Only 3
Milk 50g
Salt 5g
Sugar 15g
Nutrition Information
 Marketing strategies

• Price
The list price of 1kg sweet rolls will be 200 PKR
(Sales and withholding taxes not included.). In
which ten rolls will be there. ! Roll would be of 8
PKR + taxes).
• Place (distribution)
We have agents in the cities to distribute our
biscuits in the country. We have plane to have our
own outlets in near future. Sweet co. is having
contracts to agency holders to distribute biscuits
among the general stores and departmental stores.
 Promotion

Sweet co. is having promotions strategies:

• Bill board
• Neon signs
• Advertisement in Newspaper
• Advertisement in Television Channels
• Advertisement through Celebrities
• Organizing cooking competitions
Advertisement
 Opportunities

• Offers a large customer base, lesser competition,

and close proximity
• New distribution channels offer a significant growth
opportunity.
• "Dual branding" helps to appeal to the wider
customer base and also provide higher profit.
 Strength

Strengths can be found internally in a company and

can be used to the company’s advantage. Our
strengths identifies are as follows:
Sweet co. secret recipe.
Name recognition and reputation.
Traditional employee loyalty.
Improving operating efficiencies by reducing
overhead and other operating costs can directly
affect operating profit.
 The challenge

“Sweet meat” are made up of dates and wheat flour

which gives nutrients to children, youngsters, and
old people as well. Our goal is to provide healthy
diet for all the ages. We have a number of loyal
distributors to distribute in target market. Our
target market is all the people of any age. We 1stly
introduce our product in 5 big cities of Pakistan
which are: Lahore, Islamabad, Karachi, Multan, and
Peshawar. We are hopeful that we enhance are
distribution all over the country very soon. We know
there is a demand of this type of product in the
market so we have a good market share very
quickly.
 Focus

Our main focus is on cost leader ship but with a highly

qualitative product. Our focus segment is of youth and children
but we also take into consideration that dates are also very
necessary for old age people. It is for every kind of person
regarding every age group.
 Objectives

• Reduced overhead costs

• Increased efficiencies
• Improved customer service
• Faster and friendlier service
• Increased overall sales growth
• Increased profit growth
 Short term & long term
Projection
Our other food items are biscuits. These are of different
shapes as shown in figure these biscuits will fulfill
public
demand as well. We are hopeful that these will also
sale out
quickly. We are making in bulk because company
knows the
demand of this type of biscuits these are healthful to
take as a breakfast and take with tea in the evening.
We are having plane to distribute these biscuits all
over the country within six to nine months. We have
a number of surveys which represent there is a
market demand of such type of biscuits. We are
hopeful that it will be a good increase in healthy
diet.