ORGANISATIONAL

STUDY
CONDUCTED AT

KERAFIBERTEX
INTERNATIONAL PVT LTD

KAKKANAD, KOCHI
Presented By: Akshay Vinod

INTRODUCTION - KERAFIBERTEX
INTERNATIONAL PRIVATE LIMITED
Year of Establishment
CEO
Location
Annual income
Production Capacity
Major Importers

2000
M/s. Giacomini & Gambarova, Italy
KINFRA Industrial Park, Kakkanad, Cochin
30 million 60 million
8000 square meter vinyl product per day
USA & Europe

PROFILE OF THE PRODUCTS

Traditional Coir mats
Vinyl backed coir mats
Rubber mats
Rubber and coir mats
Poly gummer
Coir vinyl on rubber
Jute rugs
Cotton rugs
Sisal rugs

RAW MATERIALS USED

.

Coir Yarn

Calcium Carbonate

Solvin
Eve
Woom
Fassa
Black Oxide
DNP / DOP

MISSION AND VISION

Mission

The combination of state of art technology and

the real service with the best parameter in
profitability, efficiency, system and technology by
carrying on the tradition with the commitment to
excellence in customers and employee
satisfaction.
Vision
A

firm with diverse range of products to serve

the customer
A firm which is alert, vigilant and responsive to
changes
A firm managed, pro-active, popular firm with all

OBJECTIVES & STRATEGIES OF

THE ORGANIZATION
Produc
t

Tech
nology

CONGLOMERATE
DIVERSIFICATION
STRATEGY

Strategies
Of The
Organizatio
n

Market

Diversification
Growth
Opportunity

Objective
s of the
Organizati
on

ORGANIZATION DESIGN AND

STRUCTURE
CHAIRMAN
DIRECTOR
MANAGING DIRECTOR

PRODUCT
DEVELOP
M-ENT
MANAGER

HR
MANAGE
R

FINANCE
MANAGE
R

EXECUTI
VE

ACCOUNTS
MANAGER
EXECUTI
VE

MECHANI
C-AL

PRODUC
TI-ON

PURCHAS
EEXECUT
IVE

EXECUTI
VE

EXECUTI
VE

TRANSPO
-RTATION

ELECTRIC
AL

EXPORT
MANAGE
R

EXPORT
EXECUTI
VE

FACTORY
MANAGE
R

EXPORT
EXECUTI
VE

EXECUTI
VE

QUALITY

STORE

PACKING

MATERIA
L

STUFFIN
G

SWOT ANALYSIS OF THE

ORGANIZATION

Highly skilled workforce

Better administration
Better quality products
Different products and price ranges
Production of agro based products
Use of good quality raw materials

Lack of advertisement and other sales

promotional activities.
Use of indigenous machineries for
production

Strength

Opportuni
entering ty

Avail the opportunity for

international markets
Growing market demand
The center for research and training
development of Kerafibertex opens new
opportunities for their products through
innovative ideas

Weakness

Threat
Modern techniques used by the other
companies
Increasing competition in the market

DEPARTMENTAL
ANALYSIS

FUNCTIONS OF PRODUCTION
DEPARTMENT

Material
handling
Rubber
Molding
Unit
Quality
Control
Departme
nt

Waste
Disposal
Manageme
nt

STEPS IN PRODUCTION
PROCESSING
RAW
COIR
BLEACHI
NG
WEAVING
DESIGNIN
G
CUTTING

PRINTING

PACKING

FUNCTIONS OF FINANCE
DEPARTMENT

Sources
of funds

Budget
and
Payments
Budgetary
control

RESPONSIBILITIES OF FINANCE
PERSONNEL
Utilization and
control of funds
Planning the
quantum and
patter of fund
requirement
Procuring the
required amount
of funds and
allocating the
funds
Verification of
accounts
Preparation of
budget
Financial
planning

Financ
e
Manag
er

Daily data entry

Maintain the stock
register
Maintain the ledger,
voucher etc.

Account
ant

Maintain minimum
level of cash flow to
meet day to day
expenses
Record daily
transaction of
money
Maintain cash book

Cashier

FUNCTIONS OF HR
DEPARTMENT
Recruitment
Selection
Induction
Placement
Transfer
Promotion
Training
Personnel Development Plans
Performance Appraisal
Wage and Salary Administration
Labour Welfare
Motivation
Employee Safety and Security
Absenteeism

FUNCTIONS EXPORT
DEPARTMENT
Consulting the Joined
Director General of
Foreign Trade (JDGEFT)
Preparing Invoice

Bill of lading
Export credit Guarantee
Corporation of India
(ECGC)

FUNCTIONS DOCUMENTATION
DEPARTMENT

Performa Invoice
Customs Invoice
Packing List
Dispatch of goods

LEARNINGS & CONCLUSION

The old-age conventional marketing practices have to be
replaced by modern methods
Trade fairs and exhibitions must be conducted for effectively
projecting the image in international market
The industry must invest in market research projects and
explore new and overseas market
Technology must be upgraded with international standards
The coir producing and exporting countries must effectively
organize and develop new strategies to overcome the
competition from synthetic substitutes
Efforts must be taken to promote this industry in our country

Thank You