NutriMoo

Farm Fresh Nearly Organic Cow Whole Milk

Global Dairy Industry: An Overview

Global milk production - 735 B litres annually
Europe - 156 B litres, India - 131 B litres and US - 90 B litres
The top Eight producers represent ~407 B litres or ~55% of global

production
Europe has high milk producing system, whereas New Zealand has low cost,
outdoor pasture only system
India is the largest milk producing country in the world however the demand
is still unmet
In US, 86% of milk is produced on the 26% of farms that have more 100 cows
India`s average Herd size - 2 buffaloes or 2 cows

Global Dairy Industry: An Overview

(Contd..)
In 2014, the annual global milk trade - ~9% of the total milk production
Major dairy exporters - New Zealand, Europe, United States, Belarus, Argentina,

Australia and Uruguay

Major exported products - Skimmed Milk Powder, Cheese, Whey Powder and
Butter
Global dairy demand - ~15 million tonnes annually
The US is the only major importer that is also a major net exporter
China imports ~2 million tonnes, Russia ~1.4 million tonnes, Mexico and Japan
over 500 thousand tonnes each
The US, Indonesia, Philippines, Saudi Arabia and Algeria import over 400
thousand tonnes

Indian Dairy Industry: An Overview

India has 50% of all Buffaloes and 20% of all cows in the world
Total size of Indian Dairy Industry is INR 1160 B
Production: Farm Level 42%, Unorganized 38%, Organized
20%
75 M women and 15 M men are occupied in dairy business
Milk supply is done either through marketing channel,
middlemen or directly to home

Indian Dairy Industry: An Overview

(Contd..)
INR 4,00,000 retail market is Unorganized. Only, INR 20,000 is

organized
Organized sector is majorly occupied with aggregators
Per Capita Milk consumption is around 276 g per day, compared to US
i.e. 3.3L
Dairy contributes to 16% of consumer spend on food: 18% in Urban, 15%
in Rural
According to FSSAI, in 2011, 68% of the milk sample tested were
adulterated and not fit for consumption. Since then, no data is
available for further clarification

About Us
End-to-end fully integrated supply chain management
State of the art dairy farm (located in close proximity of Yamuna river) with ultra

modern technology, developed by De-Laval

Pure milk produced by healthy pedigreed & pampered Swiss HF cows
Unique fodder (silage) to our cows made from fermented corn
Milking is done through end-to-end integrated fully automatic machines with absolutely
no human touch
Top of the line Milk Processing Plant wherein we maintain absolute international
standards
Milk is packed in sterilized glass bottles instead of poly / tetra packs
Our delivery system with equipped trained staff for providing the milk at your doorstep
Dedicated customer care for attending our esteemed customers any time of day

Our Core Values

Customer
Centric
Transparen
t

Generous

Environme
ntal
Protection

Build
Relationshi
p

Entreprene
urial

Financial
Sustainabili
ty

Ethical
Integrity

Our Products
We offer the three different types of products at present:1. Pasteurized Milk A milk completely free from bacteria to extend the shelf life to
more than two three weeks. Its processed with High temperature, short time
(HTST)
2. Homogenized Milk A second type of milk that disperses the fat , or cream evenly
throughout the milk. Nothing is added or removed from milk during this process.
3. Flavoured Milk Yet another unique product line, with richness of flavours with no
added preservatives or artificial colours. Its pure as it gets from cows with no
separation of fat or any content.

A few Competitors

4S Foods

(Are They?)

FutuRe
z

Farme
ry
Wise
Cow

Pride Of
Cows

Our Process
Milk
Processing
Plant

Raw Milk
Storage

Sterilization
Plant

Refrigeration
Chamber

Packing
Machine

Pasteurization
System

Temporary
Storage Tank

Pasteurized &
Homogenized
Milk Ready

High
Temperature
Sterilized Milk

Flavour &
Sugar Mixing

Flavoured
Milk
(Storage
Plant)

Why NutriMoo

Courteous Employees

Well Trained & Well Groomed delivery boys

Accountability

Time bound quality check

Flexible Subscriptions Plan

Future Plans
We aspire to become the most admired milk brand within
our customer segment in Gurugram
We aspire to expand our operations out of Gurugram and
reach different parts of Delhi NCR by continuously
improving our operational efficiency
We aspire to bring new products to our portfolio and meet
different needs of our customers

How are we different?

We put continuous efforts to educate our customers about
dairy industry and practices followed therein
We are motivated to make our customers healthy and fit
by spreading awareness about different health and fitness
activities and their benefits
We are committed to maintain best standards and improve
upon the same by continuously improving through
feedback
We are motivated to change the customers` perspectives
about dairy industry practices

SWOT Analysis
STRENGTH
End-to-End In-House Supply Chain
Management. No dependency on others
Dairy farm in close proximity of Yamuna
river, hence great quality of water and
fodder (Silage)
Highly trained staff to understand
customer priorities

WEAKNESS
Short shelf life of the product Proper
Pasteurization and storage at
recommended temperature and in
hygienic conditions, are the only
precautions

OPPORTUNITIES
To spread awareness regarding
importance of pure and fresh milk and
positive impact on health
High percentage of educated and
health conscious people in NCR region
to understand the value of pure milk
Competitors selling the milk with
Organic tag

THREATS
Extreme and unpredictable weather
conditions in the area of operations
Stock of Silage
Engagement with multiple government
departments. Absence of single window
system on ground
Competitors selling the milk with
Organic tag