RESCAFE

AAJAV
SAMAJA.!!!!!!

EXECUTIVE SUMMERY
RESCAFE is positioned near BAGLURU and
KATTIGENHALLI area. RESCAFE will provide a friendly,
comfortable atmosphere where the customer can receive quality
food, service and entertainment at a reasonable price. It will offer
a variety of choices to the customers. All sorts of coffee and tea
with juice, soda, and non-alcoholic beverages will be available.
We will also serve breakfast, lunch, and dinner.
The interior and exterior design of the RESCAFE will focus
on projecting a relaxed atmosphere. It will be divided into 3
different zones. The total needed capital for RESCAFE is
22,00,000. Overall management will be the responsibility of the
owner.

VISION

Our vision is to serve everyone better than anyone

else
MISSION

We would like you to spend the best moment of

your day with us. We aim to transform our store into
a living place where communication can happen in all
its forms

DESCRIPTION OF BUSINESS
We are planning to start a service based business.
We are providing
Coffees
Teas
Sandwich
Pizza
Burgers
Maggie
Slush [Flavoured drinks with crushed ice]
Ice-cream
Fruit frappe[Refreshing thick shakes]
Frappe
Chinese fast food with Indian tadka

STRENGTHS

Our business will be successful because of our

strengths,
Giving best service to our customer.
Interior environment is also one of the best step
for success.
This business possess the ability to change with
the times.
Transparent kitchen will be designed.

GROWTH OPPORTUNITIES

The time is right for opening a RESCAFE in

BAGLURU and KATTIGENHALLI area.
The area is heavily populated with young and a
large number of middle middle class people who
frequently go for CAF and RESTOURANTS.
Our RESCAFE is near to colleges. So the number
of customer will increase.

CRITICLE RISK AND PROBLEMS

Most critical is the customers changing tastes.

Changing Economy
Initial financial problem
COMPETATORS
Green View
Chill m Chai
Caf Republic

PRODUCT OR SERVICES

Healthy and hygienic food.

Good quality products with reasonable price
Different types of entertainment (Music to enjoy the food
with friends and family)
Place availability is more
Three sections in our RESCAFE,
One for youths(couple Zone)
One for family(Family Zone)
One for kids(Playing Zone)

FUNDING REQUIREMENT

Total Investment Rs 2200000/ Own Investment Rs 1700000/ Bank Loan Rs 500000/

THE FUNCTIONAL PLAN

Marketing Plan.
Students or youths, Family and kids are our targeted
customer.
We will attract our customer by outer look of our
RESCAF. It will look like a hut, and stream will be
flowing both sides of the hut.
In city channels we are showing interior look of our caf.
We will maintain a customer mailing list.

We hold our share of the market by:

Good quality products with reasonable price.
We will provide live entertainment occasionally without
any charge.
offer discount coupons *If customers want to celebrate
birthday parties and anniversaries we will arrange
something special
For them with in half an-hour!

Marketing mix
7 Ps
Products and Price
COFFEES

R
S
Cappuccio 4
n
0

FRUIT
FRAPPE
Strawberry
frappe

R
S
5
0

BLACK
COFFEES
Espresso

R
s
3
0

TEA

R
s
Assam tea 2
0

Caf latte 5
0

Mango
frappe

5
0

Expresso
3
Americano 5

Dargeeling 2
tea
0

Cofe
mocha

4
0

6
0

Caffeine

3
5

Masala tea 1
5

Caf
caramel
Irish
coffee
Hot
chacolate

4
0
4
0
5
0

Black
current
frappe
Litchi
frappe
Orange
frappe

6
0
6
0

White
italen

3
5

Hot lemon 1
tea
5

BURGE R SANDWI RS MAGGIE

R
S CH
Classic 5 Tomato 40 Veg
0 &
masala
cheese

RS PIZZA

Grilled

30 Indiana 90
grill

6
0

Mexica 6
n
0

Desi
grill

50 Hot
spicy
Maggie

Panneer 60 Veg
tikka
cheese
maggie

RS

25 Margari 80
ta

40 Latino
heat

10
0

ICE TEA

R
S

FRAPPE

R ICE-CREAM R SLUSH
S
S

R
S

Classic
lemon

3
0

Chocolate

6 Venilla
0

2 Mango
5 chill

5
0

Green
apple

5
0

Flavored

5 Chocolate
0

2 Strwberry
5

5
0

Irish

7 Chocolate
0 syrup

2 Black
0 currant

5
0

Hazel

7 Flavors(iris 2
0 h,
hazel, 0
caramel)
7 Wipped
2
0 cream
0

Strawberr 4
y
0

Caramel

cookies

1
0

Orange
cool blue

4
0

Green
apple

4
0

Place
Near REVA University,
Kattigenahalli , Yehlahanka
Bangalore
Promotion
We are promoting our sales by giving
advertisement through
News paper (Times of India, Economic
times)
City channels
Banners
Face book
Leaflets

People
Job title
Manager
Assistant
Manager
Cashier

Chefs
Assistant
chefs
Waiters
Helper

Qualificatio Experience Vacancy

n
M.B.A
2 years
01
M.B.A

2 years

01

B.COM,
Computer
skill
BCM
BCM

1 year

01

2 years
1 years

02
02

SSLC/any
degree
SSLC

6 months

6 months

01

Welcoming
customer
by Mascot

Greeting
customer
by waiter

Giving
water to
customer
by waiter

Giving
menu by
waiter

Taking
order from
customer

Order goes to
kitchen

Exit

PROCESS

Food prepared by
cooks

Complimentar
y by Mascot

Serving by waiter

Complimentary
by waiter

Payment
by
customer

Bill
prepared
by cashier

Customer's enjoy
the service

Physical Evidence
Building
Maintaining well disciplined atmosphere.
Furniture.
Well technical machines.
Bill machine.
Mascot

H.R. PLAN / ORGANISATION PLAN

Owners of the business will manage the business.
14 people we require for our business.

No. of people
01
01
01
02
02
06
01

Position
Manager
Assistant Manager
Cashier
Cooks
Helpers for cooking
Waiters
Mascot

We will inform the people for job by News paper and city
channels.
We are giving bonus and insurance policies to the
employees as benefits.

ORGANISATIONAL STRUCTURE
MANAGER
ASSISTANT MANAGER
CASHIER
CHEFS

MASCOT

HELPERS
WeWAITERS
have chosen partnership form of business
because of the investments we need for our
RESCAFE business.

FINANCIAL PLAN

Land & Building Rs 4356 Square feet (one

year lease)
Machines
Micro woven Rs 35000/ Pizza woven RS25000/Rs 15000/ Griller

Amount

300000
5680
00

Raw Materials

50000

Promotion

20000
0

Kitchen items
Gas for one year Rs 19200/ Burner Rs 6000/ Safty machine for gas Rs 1500/ Other items Rs 22325/-

49025

Employees
Manager Rs15000/ Assistant manager Rs 15000/ Cashier Rs 8000/ 2 cooks Rs 30000/ 2 helpers Rs 14000/ 6 waiters Rs 20000/ Mascot Rs 3000/Working Expenses

105000

TOTAL

220000
0

96975

 LAYOUT

THANK
YOU!