Академический Документы
Профессиональный Документы
Культура Документы
External Analysis
Opportunities:
Expand Operations outside of the Baltimore Area
Increase growth, profitability, and increase competition
Internal Analysis
Services Provided:
Traditional Banking (16 branches)
Checking Savings accounts, debit/credit cards, insurance, online
personal banking, consumer loans
Business Banking
Commerical loans, online business banking, employee benefit plans
Comprehensive Strategy
1st Mariner Scholarships
$50,000 over 3-year span
Towards college scholarships for existing 1st Mariner customers who meet
requirements
Comprehensive Strategy
Social Media Advertisements
$50,000 over 3-year span
Towards advertisements on all popular social media platforms
Comprehensive Strategy
Technological Updates
$50,000 over 3-year span
Towards revamping technologies offered online (i.e. online banking) and in-store
(i.e. ATM)
Comprehensive Strategy
Paying Workers
$50,000 over 3-year span
Towards paying salaries for technological experts revamping all
technologies
Website/App
ATMs
Comprehensive Strategy
Milestones
1.Reach 500 new millennial customers in 1.5 years, and 1000 new
millennial customers 3 years after implementing strategy
2. Reach 500k followers on social media 1.5 years, and 1 million new
followers 3 years after implementing strategy
3.Create Presence on College Campuses in Baltimore Area
a. Reach 5 campuses after 1.5 years, and reach at least 10 after 3 years
Bu
yer
s
Su
ppli
Social Media
Use some funds to be more involved on
Twitter, Facebook, Youtube, Snapchat,
etc.
Update profile picture on all social
platforms to be more appealing to
millennials
Create a Snapchat account and a
Snapchat filter
Create an event involving Joe Flacco and
use social media to promote it
Motivation
Scholarship possibilities
Performance Metrics in Annual
Incentive Plans
72% - at least one financial or
References
American FactFinder. (n.d.). Retrieved April 11, 2016, from http://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
8 trends shaping the bank of 2030. (n.d.). Retrieved April 11, 2016, from http://www.ey.com/GL/en/Industries/FinancialServices/Banking---Capital-Markets/8-trends-shaping-the-bank-of-2030
1st Mariner opening new location. (n.d). Retrieved April 11, 2016, from
http://thedailyrecord.com/2016/03/16/1st-marniner-newark-delaware/