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PAROOZ

LIVE CASE STUDY COMPETITION

Team Name Zigglers


NMIMS, Mumbai
Shilpin Shah
Jayanth Gunturu
Mona Arora
Arti Iyer

Industry Analysis, Top Players & Growth Drivers


CONSUMER INSIGHTS

About 46% of men & 38% women


research the person on FB before
meeting.

Top qualities desired by Men are:

Trustworthiness

Mutual Respect

Physically Attractive

Sense of Humour

Comfortable with Sex.


To

qualities desired by women:


Mutual respect,
Trustworthiness,
Sense of humour,
Similar value system,
Communication Ability.

GLOBAL DATING MARKET

TOP PLAYERS

Tinder is the market leader in

accounted for 5 million marriages

India with a total of 1.4 crore

GROWTH DRIVERS

Top 3 Indian Matchmakers


in last decade.

swipes in a day and downloads

500 million+ people under 35.

growing at 400%,

Only 5% of this base is on dating

There are 40% female users

sites, so there is tremendous scope

Nationally with growth rate of

of scale.

Female users in different cities


10% every week

8 metro cities account for 50%


users

50

CAGR for onine matchmaking


market is 65 % from 2015-25.

MARKET
COMPETITION

Live-in relationships & love

TAKEAWAYS

marriages becoming more


acceptable in urban areas,
The democratisation between casual
dating & serious matrimony is
fading.
Matrimony is considered to be a
sacred & essential activity for those
who want to marry,

Parooz - Current Scenario & Growth


Strategy
CURRENT SCENARIO

GROWTH STRAGETY
Dil ka thofa
Campaign to
increase female
registrations

50k
Download
s

Target
Audience
Not clear

Poor User
Interface
and less
number
of women
on the
App

Lack of
online
presence
& strong
competiti
on

Security
issues &
Privacy
Concerns

Tie up with
various
hangout
places &
offer more
benefits
for
registered
users

Improving
user
interface
and coming
up with
advanced
features

Increase
downloads
to
2 mn
through
various
events

Parooz - Pyaar
Aapka,
Guarantee
Hamari (You
Click We Care )
Initiative

Love guru
promotions
in colleges,
radio &
improving
our social
media
pages

Improving
Security
issues and
making it
feasible
with all age
groups &
genders

Target Group
COLLEGE STUDENTS (18-21 Years)
Dating Apps

80%

Earning

10%

Partying

80%

Interest in new relations


70%

WORKING CLASS (31-45 Years)


Dating Apps

60%

Earning

90%

Partying

50%

Interest in new relations


50%

Had lost money with


registered fees online and also
fake users have cheated me on
Apps.
So I stay away from them due
to bad experience

WORKING YOUTH (22-30 Years)


Dating Apps

70%

Earning

70%

COLLEGE
STUDENTS
Want to experience

Partying

60%

Interest in new relations


60%

LGBT COMMUNITY
Dating Apps

80%

Earning

60%

Partying

70%

Interest in new relations


40%

Its not secure for women .


In earlier apps there is no
proper privacy Contact
numbers were revealed .Some
random guys used to keep
calling me. Many changes need
to be brought.

Generally no
dependencies &
willing to spend
more on
relationships.
Recent jobs
empower them to
take decisions
about personal life.
Wanting to explore
options before
settling down.

the feeling of
empowerment.
Mostly interested in
casual dating.
Generally low on
spending, vowed by
the offers.
Potential high
spenders.

WORKING CLASS

WORKING YOUTH

Generally includes
married/divorced
individuals.
Have high spending
power & willing to
spend on emotional
satisfaction.
Divorces look for
serious relatinships
while married are
usually interested in
casual dating.

LGBT COMMUNITY
Socially outcast in
India & have limited
option while
choosing partners.
Nearly 2% of
population i.e 1
million fall in this
category.
As they are socially
unaccepted, their
need for virtual
intelligent
matchmaking is
tremendous.

For LGBT communities,


officially we dont have
any dating groups in
India we would be happy
to join if some app comes
up with security privacy
and proper design

Target Female Audience


VALUE PROPOSITION - DIL KA THOFA
Post Verification Girl will specify
her likes of gifts

Girl - Gift code


received. She can refer
her friends to the App

Security
Check

During
registration
KYC
Document to
be
mentioned

Post Verification Guy is able to see


the gift preferences
of the girls

If interested in
a girl, he sends
a gift according
to her
preferences

FEATURES

Parooz is able to get exposure to


wider audience via Dil ka
Thofa initiative.
Girls, will be attracted to the App
due to the unique idea of
receiving gifts from the verified
mail counterpart.
For Guys, the chances of
acceptance will improve as more
girls will be lured to the platform.
Further, Refer a Friend option
enables the friends of existing
users to sign on the platform and
earning bonus points.
These bonus points can be
redeemed via. E-payment
Gateways by the matched
BEFORE -> AFTER
couples to avail offers at the
partnered stores.

Parooz - Pyaar Aapka, Guarantee Hamari (You Click We


Care )
CAB SERVICE

EMERGENCY
CONTACT
Initially at the time of
registration of the
user, emergency
contact needs to be
updated.
The emergency
contact will be able to
know more details
about the user
Nearest Police station
would be informed as
well

LOCATION
TRACKER

This App allows


parents to track
location of their dear
ones through GPS

This feature would be


added to the options
found in the App
The user can adjust
the settings

One click away


from Uber.
This comes handy
in case of
excessive drinking
state

Initiation towards a
change is possible
Influential Bloggers to be
used in order to create
awareness about online
dating

CUSTOMER CARE

Resolve any issues


with the app or any
problems being
faced by other
users.
We are always
happy to help you.

Increase Social Media Presence

10%

Facebook
engaging
posts and
live session
with Love
Guru

With 1.6k
users ,Parooz
should start
posting often
related to
dating
articles,
contests
That would
ensure an
weekly
growth of
10%

Facebook

YouTube
videos
through
prominent
channels will
give a huge
boost up to
user base

20%
Sharing
Experiences
in form of
tweets and
dilkatweet
contests.

50%
Maximum
reach can
be done
by tying
up with
Youtube
channels
and
making
different
videos

20%

High chances
people tend
to share
their pics on
Instagram
accounts

Twitter

YouTube

Instagram

Tweet your
question
#Parooz
And share
your
experience
contest

Positioning & Campaigns

Few student engaging events involving


active participation would be conducted
in women colleges and other colleges in
cities like Delhi , Mumbai , Bangalore ,
Kolkata.

LGBT community social Activities


This is an untapped market in India whose
potential is huge 2-5% min would belong to
this community which is huge.New
features to the App

Love Guru Campaign

This also would boost the


registered users of various age
groups. It also would help us
through word of mouth.

Marketing Campaigns in Malls


Sarees and jewelry and other Apparel stores
would be the best way to promote our brand in
order to attract 30+ age groups

Parlor Deals and Saloons

SEO Optimization
There are many suggestion
Indian dating Apps this also
should boost the downloads for
users

Partner with films & Date the Star

Promotions for various films


on our App and the lucky
users would get a chance to
date the star. This would be a
mutual benefit.

New Business Avenues


HIGHLIGHTS - FUTURE VERSIONS

Premium Version
of the App.
Chance to date
Celebrities
included as well

No paid ads

More services like free rides, batch parties

Free movie tickets twice in an year to their favourite


movies

Batch parties for


users belonging
to a single
college or
community

More users to
blog about our
Apps and many
more contests to
users .

Great restaurant deals on Zomato with best offers

Chance to date even NRIs who are verified by our back


end team.

More security and More filmstars to promote our Apps

Youtube channels with frequent good videos and


Interesting blog articles

Exciting gifts and


deals and also
lucky draws to
the users.Dating
Lounge

Expanding the
app to other
countries
ensuring most of
the NRIs
download this

Special Events for LGBT communities

Parooz Dating Lounge Service

Parooz - Additional Features (We are here for you!)

Games : Sometimes it takes time for the server to find new profiles in the mean
time the user can play some games on the App ,Lucky users can get some offers.
Gift option would be useful in order to bag couple offers during matches.
100% love has many love quotes and dialogues which can be exchanged between
matches
New avatars and sketches can be used in the chat window

Games

Book my show option will be provided so that users can book tickets or hangout
places from the App itself

100% Love

Users can share voice messages through apps which also be helpful.

Gift option

Voice record

Avatar Design

Book my Show
, Zomato

THANK YOU!