Product Juggernauts

Competing through innovation (1979)

The Delirium project create worlds thinnest analogue quartz
movement. The project helped ETA gain technical knowhow,
growing confidence among employees and generate sales

Competing through value

ETA launched products for the low price segment, had its
foothold in the high price segment and leaving the mid-priced
segment to Seiko and Citizen. The company delivered products
catering to products for relatively every segment.

Booz, Allen and Hamilton Product

classification
New to the world
The Delirium movement system
Additions to existing product lines
Swatch to cater to the low price segment.
Ladies line of watch wear
Maxi-Swatch, Pop-Swatch, Swatch-Chrono etc.
New product lines
Swatch Funwear apparel T-shirts, umbrellas,
sunglasses.
Swatch AG leather, accessories, jewelry, perfumes, toys,
cigarettes, pens etc.

Swatch @ now